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- Tasks: Lead digital marketing strategies to drive customer engagement and brand awareness.
- Company: Join DAZN Bet, a pioneer in interactive sports betting experiences.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Why this job: Shape a growing brand in a fast-paced environment while working with world-class teams.
- Qualifications: 3+ years in digital marketing, preferably in sports or gaming.
- Other info: Passion for sports and a data-driven mindset are essential for success.
The predicted salary is between 36000 - 60000 £ per year.
DAZN Bet is building the next generation of interactive sports betting experiences, powered by DAZN’s global sports ecosystem. We combine premium content, data-driven marketing and responsible gaming to create engaging products for sports fans across the UK & Ireland and beyond. Joining DAZN Bet means having the opportunity to shape a growing brand in a fast-paced, entrepreneurial environment, working with world-class teams across marketing, product and technology.
As Digital Marketing Manager – UK & Ireland, you will lead the development of the local brand proposition and campaign direction, working closely with the Leadership Team and central Marketing functions to ensure alignment with DAZN Bet’s overall business strategy. You will drive customer acquisition and engagement through the delivery of data-driven digital marketing strategies that maximise brand awareness, conversion and long-term value. Partnering with internal teams and external stakeholders, you will play a critical role in positioning DAZN Bet as a leading interactive sports betting brand in a highly regulated market, while delivering responsible and engaging fan experiences.
What You'll Be Doing
- Define the local brand proposition and campaign strategy for the UK & Ireland market in line with business objectives
- Plan, develop and execute creative, multi-channel digital marketing campaigns to drive acquisition and engagement
- Own performance marketing across paid media, SEO, affiliates, social and display, ensuring efficient budget allocation and ROI
- Manage and optimise paid media campaigns through continuous testing, tracking and performance analysis
- Lead SEO strategy in partnership with content and technical teams to improve organic visibility and traffic
- Collaborate with content, design and CRM teams to deliver engaging, localised marketing assets and journeys
- Use data, insights and analytics to optimise conversion, personalisation and campaign effectiveness
- Build strong relationships across DAZN and DAZN Bet to unlock new revenue opportunities and improve customer experience
- Monitor market, consumer and competitor trends to identify growth opportunities and inform strategy
What You'll Bring
- 3+ years’ experience in digital marketing, ideally within sports, entertainment or gaming / betting environments
- Strong experience in performance marketing and paid media with a data-driven mindset
- Proven ability to manage multi-channel campaigns across SEO, PPC, social, affiliates and display
- Strong commercial acumen with a focus on driving growth, ROI and revenue outcomes
- Ability to operate strategically while remaining hands-on and detail-oriented
- Passion for sport, particularly football, with a deep understanding of fan behaviour
- Comfortable working in fast-paced, international and matrixed environments
- Knowledge of operating in regulated markets and advertising compliance is an advantage
- Excellent written and verbal communication skills in English
Benefits
- Access to DAZN
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Family friendly community including enhanced parental leave
- Electric vehicle benefit option
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Access to our internal speaker series and events
Digital Marketing Manager – UK & Ireland - Dazn Bet in London employer: DAZN
Contact Detail:
DAZN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager – UK & Ireland - Dazn Bet in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your achievements and how you’ve driven results in past roles. We want to see your passion for digital marketing and how you can bring that to DAZN Bet!
✨Prepare for the Interview
Do your homework on DAZN Bet and the role you’re applying for. Understand their brand proposition and think about how you can contribute to their goals. We love candidates who come prepared with ideas and insights!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals ready to make an impact in the sports betting world.
We think you need these skills to ace Digital Marketing Manager – UK & Ireland - Dazn Bet in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Manager role. Highlight your experience in performance marketing and any relevant campaigns you've led, especially in sports or gaming. We want to see how you can bring your unique skills to DAZN Bet!
Show Your Passion for Sports: Since this role is all about engaging sports fans, let your love for sports shine through in your application. Share any personal experiences or insights that demonstrate your understanding of fan behaviour, particularly in football. We’re all about that passion here at DAZN Bet!
Be Data-Driven: As a Digital Marketing Manager, you'll need to showcase your data-driven mindset. Include examples of how you've used analytics to optimise campaigns and drive growth. We love seeing numbers that back up your achievements, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at DAZN Bet!
How to prepare for a job interview at DAZN
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially in performance marketing and multi-channel campaigns. Be ready to discuss specific strategies you've used in the past, particularly in sports or gaming, as this will show your understanding of the industry.
✨Showcase Your Data-Driven Mindset
DAZN Bet is all about data-driven decisions, so come prepared with examples of how you've used analytics to optimise campaigns. Discuss any tools or metrics you’ve employed to track performance and ROI, as this will demonstrate your analytical skills.
✨Demonstrate Your Passion for Sports
Since the role is within the sports betting sector, express your enthusiasm for sports, particularly football. Share insights about fan behaviour and how it influences marketing strategies, which will help you connect with the interviewers on a personal level.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges in a fast-paced environment. Think about potential market trends or competitor strategies and be ready to discuss how you would adapt your marketing approach to stay ahead.
