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- Tasks: Lead and scale DAZN BET in the UK, driving marketing and customer growth.
- Company: Join DAZN, a fast-growing sports media and tech company transforming fan experiences.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Why this job: Shape the future of sports betting and make a real impact on fan engagement.
- Qualifications: Senior leadership experience in digital betting and strong marketing skills required.
- Other info: Dynamic role with opportunities for personal and professional growth.
The predicted salary is between 72000 - 108000 £ per year.
Join to apply for the Country Manager UK & Ireland role at DAZN BET.
Position Details
- Department: 10-895 – Marketing – Marketing
- Location: UK – London
Why Join DAZN?
DAZN is transforming how fans experience sport. As one of the fastest‐growing sports media and technology businesses, we deliver premium live and on‐demand content to millions worldwide. DAZN BET combines live sport with a data‐driven betting experience. We focus on building safe, innovative, and engaging products for sports fans, powered by the DAZN global footprint.
Joining DAZN BET now means shaping our UK strategy, leading a high‐performing team, and directly impacting how fans discover, engage, and enjoy our betting products.
The Role
As Country Manager – UK, you will lead and scale DAZN BET in the UK market. You will own the country P&L, customer growth, marketing strategy, and operational performance, ensuring the UK proposition is competitive, compliant, and aligned with the DAZN brand. You will oversee a local team (Marketing Manager, CRM Manager, Social Media Manager) while partnering with central teams across Product, Sportsbook, Gaming, Analytics, Legal, Compliance, and Operations. Report directly to the EVP Growth Markets.
Set the strategic direction, drive commercial and marketing plans, and represent DAZN BET as the senior figurehead.
What You'll Be Doing
- Own the UK market strategy and full P&L, delivering revenue, EBITDA, and customer growth targets across sportsbook and gaming.
- Lead all UK marketing activity—acquisition, CRM/retention, brand, and social—ensuring campaigns are high‐impact, compliant, and ROI‐positive.
- Manage and develop the UK team (Marketing Manager, CRM Executive, Social Media Manager), driving a high‐performance and customer‐focused culture.
- Localise the DAZN BET proposition for UK customers, working with product, sportsbook, and gaming teams to optimise features, promotions, and competitive positioning.
- Own key UK commercial and B2B partnerships, ensuring high‐quality delivery, performance, and strategic alignment with market needs.
- Translate BI insights into strategy, shaping monthly commercial plans, player value optimisation, and marketing decisions based on UK customer behaviour.
- Ensure full compliance with UKGC and advertising regulations, partnering with Legal, Compliance, and Safer Gambling to maintain responsible operations.
- Represent the UK market internally, building strong relationships across DAZN and DAZN BET, and communicating decisions clearly to stakeholders.
What You'll Bring
- Senior leadership experience in the UK digital betting & gaming market, including marketing ownership and P&L responsibility.
- Strong understanding of UKGC regulations, compliance requirements, and best practice across marketing and operations.
- Proven ability to deliver customer acquisition, CRM/retention programmes, and brand‐level marketing campaigns in the UK market.
- Experience scaling a consumer‐facing betting business through local insight, commercial focus, and creative marketing execution.
- Excellent communication and stakeholder management skills, with the ability to work cross‐functionally with central and local teams.
- Analytical mindset with deep experience in budgeting, forecasting, ROI analysis, and performance optimisation.
- Ability to build, lead, and develop a talented UK team across CRM, marketing, and social media disciplines.
Benefits include access to DAZN, 25 days' annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family‐friendly benefits, e‐vehicle benefit option, free access to Unmind, learning and development resources, flexible working, and internal speaker series and events.
Country Manager UK & Ireland - DAZN BET in London employer: DAZN
Contact Detail:
DAZN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Country Manager UK & Ireland - DAZN BET in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching DAZN BET and understanding their market position. Know their products and how they engage with customers. This will help you tailor your answers and show that you're genuinely interested in the role and the company.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your responses. Focus on articulating your leadership experience and how it aligns with the Country Manager role. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Good luck!
We think you need these skills to ace Country Manager UK & Ireland - DAZN BET in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Country Manager role. Highlight your experience in the UK digital betting and gaming market, focusing on your P&L responsibility and marketing ownership. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about DAZN BET and how you can contribute to our mission. Be sure to mention specific achievements that demonstrate your ability to drive customer growth and lead a team.
Showcase Your Leadership Skills: As a Country Manager, you'll be leading a team, so make sure to highlight your leadership experience. Share examples of how you've developed high-performing teams and driven a customer-focused culture in your previous roles. We love to see strong leaders!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the DAZN family!
How to prepare for a job interview at DAZN
✨Know Your Numbers
As a Country Manager, you'll be responsible for P&L and revenue targets. Brush up on your financial metrics and be ready to discuss how you've driven growth in previous roles. Show them you can turn data into actionable strategies!
✨Understand the Market Landscape
Familiarise yourself with the UK digital betting and gaming market. Be prepared to talk about current trends, competitors, and regulatory challenges. This will demonstrate your industry knowledge and strategic thinking.
✨Showcase Leadership Skills
You'll be leading a team, so highlight your experience in managing and developing talent. Share specific examples of how you've built high-performing teams and fostered a customer-focused culture in your past roles.
✨Communicate Clearly
Strong communication is key for this role. Practice articulating your thoughts clearly and concisely. Be ready to discuss how you've effectively managed stakeholders and collaborated across teams to achieve business goals.
