At a Glance
- Tasks: Lead and grow the DAZN Bet Casino business across global markets.
- Company: Join DAZN, a leader in sports-led betting and gaming experiences.
- Benefits: Enjoy 25 days leave, private medical insurance, and flexible working options.
- Other info: Be part of a dynamic team with excellent career growth opportunities.
- Why this job: Shape the future of gaming at the intersection of sport and entertainment.
- Qualifications: Proven experience in casino management and strong commercial acumen.
The predicted salary is between 72000 - 108000 £ per year.
DAZN Bet is building the next generation of sports-led betting and gaming experiences, combining premium sports content, cutting-edge technology and responsible gaming across multiple regulated markets. As part of the DAZN ecosystem, we operate at scale, with global ambition and strong local execution. Joining DAZN Bet means playing a defining role in shaping a fast-growing international business at the intersection of sport, entertainment and gaming.
As Casino Director, you will be accountable for the performance, growth and profitability of the DAZN Bet Casino business across all existing and newly launched markets. You will own the end-to-end Casino P&L, defining and delivering a scalable, market-leading casino proposition aligned with local regulation, DAZN’s sports-led ecosystem and the DAZN Bet brand. Working in close partnership with Country Managers, Marketing, Product, Sportsbook and Operations, you will ensure Casino is a core growth engine for DAZN Bet — driving sustainable GGR, NGR, engagement and lifetime value across all territories.
What You'll Be Doing:
- Own the global Casino P&L across all markets and new territories, driving Turnover, GGR, NGR, margin and active player growth
- Define and deliver a clear, market-specific casino strategy in partnership with Country and Marketing teams
- Integrate Casino tightly with Sportsbook and the wider DAZN ecosystem to maximise cross-sell, engagement and LTV
- Partner with Product to define and execute a future-facing casino roadmap, including innovation, new verticals and exclusive content
- Drive revenue performance through optimisation of game mix, lobby structure, UX, launches and promotional mechanics
- Apply data-led commercial optimisation across content positioning, hierarchy and player journeys
- Own and manage strategic supplier relationships with studios, aggregators and platform partners
- Ensure full regulatory compliance across all markets, embedding strong governance and operational discipline
- Build, lead and develop a high-performing international Casino team aligned to DAZN Bet’s strategy and culture
What You'll Bring:
- Proven ownership of a Casino or Gaming P&L within regulated, competitive markets
- Deep experience managing casino portfolios, supplier strategies and commercial negotiations
- Track record of delivering sustained growth in GGR, NGR and active players across multiple markets
- Strong understanding of casino economics, game mix optimisation, promotions and player behaviour
- Experience operating within complex European regulatory environments
- Highly commercial, data-driven mindset with experience managing large budgets and growth targets
- Ability to influence at Executive and Board level across Product, Marketing, Compliance and Country leadership
- Strategic thinker with the ability to execute hands‑on at pace
- A collaborative, decisive leader comfortable operating in a fast-scaling international business
Benefits:
- Access to DAZN
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Family friendly community including enhanced parental leave
- Electric vehicle benefit option
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Access to our internal speaker series and events
Casino Director - DAZN Bet in London employer: DAZN
DAZN is an exceptional employer that thrives on a vibrant work culture, where sports enthusiasts can channel their passion into impactful CRM campaigns. Based in London, employees benefit from a dynamic environment that fosters collaboration and innovation, with ample opportunities for professional growth and development in the fast-paced world of sports and subscriptions.
StudySmarter Expert Advice🤫
We think this is how you could land Casino Director - DAZN Bet in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those connected to DAZN Bet. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research DAZN Bet’s latest projects and understand their market strategy. Be ready to discuss how your experience aligns with their goals, especially around driving GGR and NGR. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms to get comfortable with common questions. Focus on articulating your achievements in managing casino portfolios and driving growth. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the DAZN Bet team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Casino Director - DAZN Bet in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Casino Director role. Highlight your experience with P&L management and any relevant achievements in the gaming industry. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how you can contribute to DAZN Bet's growth. Be sure to mention your understanding of the casino landscape and your strategic vision.
Showcase Your Data Skills:Since we’re all about data-driven decisions, make sure to highlight your experience with data analysis and commercial optimisation. Share specific examples of how you've used data to drive growth in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining the DAZN Bet team!
How to prepare for a job interview at DAZN
✨Know Your Numbers
As a Casino Director, you'll need to demonstrate your understanding of P&L management. Brush up on key metrics like GGR, NGR, and turnover. Be ready to discuss how you've driven growth in these areas in previous roles.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in defining market-specific strategies. Think of examples where you’ve successfully integrated casino offerings with other products, especially in a competitive landscape. This will show your ability to think strategically while executing hands-on.
✨Understand the Regulatory Landscape
Familiarise yourself with the regulatory environments in the markets DAZN Bet operates in. Be prepared to discuss how you've navigated compliance issues in the past and how you plan to ensure full regulatory compliance in this role.
✨Demonstrate Leadership Skills
As a leader, you’ll need to build and develop a high-performing team. Think of examples where you've led teams through change or growth. Highlight your collaborative approach and how you influence stakeholders at all levels, especially in fast-scaling environments.
