At a Glance
- Tasks: Drive global subscription growth and optimise user acquisition journeys.
- Company: Join DAZN, a cutting-edge sports streaming company in a vibrant tech hub.
- Benefits: Enjoy competitive perks like 25 days' leave, private medical insurance, and flexible working.
- Other info: Dynamic environment with excellent career growth opportunities and a supportive community.
- Why this job: Shape the future of sports entertainment while making a real impact on user growth.
- Qualifications: 4+ years in Growth Marketing or SEO with strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
Joining DAZN means being part of a cutting‑edge sports streaming company in a vibrant tech hub. You’ll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. Our offers a dynamic work environment with a great balance of career growth and lifestyle. If you’re excited about shaping the future of live and on‑demand sports entertainment, DAZN is the perfect place to make your mark and grow your career.
As our Organic Growth Manager, you will be a key driver of DAZN’s global subscription growth, with a high degree of autonomy to lead conversion rate improvements across the entire user acquisition journeys. Reporting directly to the VP of Organic Media, you will bridge the gap between discovery and acquisition, taking full ownership of how we turn "freemium" users and sports fans into loyal subscribers. You will act as the strategic lead for our organic conversion funnels, from landing pages to video and social discovery. This is a role for a highly autonomous, commercially minded growth practitioner who can move seamlessly between high‑level strategy and hands‑on experimentation.
By working cross‑functionally with Product, Engineering, and Content teams, you will optimize the full customer lifecycle and ensure DAZN remains at the forefront of organic media, including search engines and emerging AI platforms. Based in Leeds or London, you will join a fast‑paced central team where you’ll have the independence to own our experimentation toolset and the authority to implement initiatives that move the needle on our global business.
What You'll Be Doing:
- Improve our user funnels by implementing short and mid‑term initiatives across all our key acquisition journeys: landing and payment pages, content and catalogue, video, social, paid media journeys, app conversion, and more.
- Data & Analytics – Utilise our analytics tech stack to analyse user behaviours that will help you improve our user acquisition journeys.
- Market Analysis – Identify new opportunities for growth, tracking competitors and optimizing the full customer cycle.
- SEO & Content Strategy – You’ll help our editorial teams developing content roadmaps to ensure presence in key organic media channels including search engines, AI platforms and social media.
- Work cross‑functionally with Product, Engineering, Marketing and Content teams.
- Run tests when necessary and own the marketing experimentation toolset.
What You'll Bring:
- Proven growth track record: +4 years of experience in Growth Marketing, Conversion Rate Optimisation (CRO), or SEO, ideally within a B2C or subscription‑based environment.
- A deep understanding of user journeys, from organic discovery to payment page conversions.
- You should have experience reducing friction in onboarding flows and full‑funnel optimisation experience.
- Analytics proficiency: you are comfortable getting your hands “dirty” using tools like GA4, Power BI or Looker Studio.
- Hands‑on experience running A/B and multivariate tests.
- You must be comfortable owning the experimentation tech stack (e.g. Optimizely, VWO, Unbounce).
- Experience with SEO and AI SEO (or GEO) and usage of its day‑to‑day tools: Google Search Console, Ahrefs, SEMrush, Google Analytics, etc.
- Confident communicator able to build relationships across teams and at all levels with an appetite to challenge convention.
- Mindset: ambitious and curious.
Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
Organic Growth Manager in Leeds employer: DAZN
DAZN is an exceptional employer that fosters a vibrant work culture in the heart of Leeds, where innovation meets passion for sports. As an Organic Growth Manager, you will enjoy a dynamic environment that prioritises career growth and work-life balance, alongside comprehensive benefits such as private medical insurance, generous leave policies, and opportunities for professional development. Join a forward-thinking team dedicated to shaping the future of sports entertainment while enjoying the autonomy to drive impactful initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Organic Growth Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DAZN and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DAZN are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DAZN on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DAZN. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Organic Growth Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DAZN. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DAZN:Show us that you’ve done your homework! In your application, briefly mention what you admire about DAZN’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DAZN
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DAZN will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DAZN, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
