At a Glance
- Tasks: Lead marketing strategies for exciting sports products and engage fans worldwide.
- Company: Join a dynamic team at DAZN, a global sports streaming platform.
- Benefits: Enjoy 25 days' leave, private medical insurance, and flexible working options.
- Other info: Fast-paced environment with opportunities for growth and learning.
- Why this job: Be at the forefront of sports marketing and make a real impact.
- Qualifications: Experience in product marketing and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
As a Product Marketing Manager, you’ll play a critical role in bringing our platform to life. Based in Leeds or London in the central marketing team you will report into the SVP of Owned Media and Special Projects. You will work predominantly with the world leading product and technology team and across different territories, sports rights and internal teams at DAZN. Gaining hands‑on exposure to how a global sports streaming platform operates. This is a fast‑moving role where curiosity and strong analytical skills are essential.
What You’ll Be Doing:
- Lead go-to-market strategy and execution for our products on DAZN, including News, Player/Athlete Chats, Stats & Scores, Moments & Fan Zone, alongside a very ambitious roadmap of new launches.
- Understand the products and bring fan insight to the front.
- Create and deliver marketing campaigns that increase fan participation, engagement and sharing.
- Establish and monitor key performance indicators (KPIs) to evaluate the success of marketing initiatives.
- Use data‑driven insights to refine strategies and improve ROI.
- Build and maintain strong relationships with senior stakeholders, always championing the fan.
What You’ll Bring:
- Proven, hands‑on experience delivering product marketing.
- Strong understanding of end‑to‑end campaign execution, across both paid and owned media.
- Comfortable working with data—able to analyse campaign performance and make optimisation decisions quickly.
- Proven track record of managing integrated marketing campaigns across multiple channels, including social media, email, SEO, and PPC.
- Excellent cross‑functional collaboration skills.
- Mindset: ambitious and curious.
Benefits:
- Access to DAZN.
- 25 days’ annual leave (increasing by 3 days after 3 years).
- Private medical insurance.
- Life assurance.
- Pension contributions up to 5%.
- Family friendly community including enhanced parental leave.
- Electric vehicle benefit option.
- Learning and development resources.
- Opportunity for flexible working.
- Access to our internal speaker series and events.
Marketing Manager - Product in Leeds employer: DAZN
DAZN is an exceptional employer that thrives on a vibrant work culture, where sports enthusiasts can channel their passion into impactful CRM campaigns. Based in London, employees benefit from a dynamic environment that fosters collaboration and innovation, with ample opportunities for professional growth and development in the fast-paced world of sports and subscriptions.
