At a Glance
- Tasks: Shape DAZN’s influencer strategy and coordinate global campaigns across Football and Boxing.
- Company: Join a leading sports streaming service with a vibrant culture.
- Benefits: Enjoy 25 days’ leave, private medical insurance, and flexible working options.
- Other info: Collaborate with diverse teams and work on global projects.
- Why this job: Make an impact in the exciting world of sports marketing and influencer partnerships.
- Qualifications: Experience in influencer marketing and strong relationship-building skills.
The predicted salary is between 45000 - 55000 £ per year.
In this role, you shape DAZN’s creator and influencer strategy across Football, Boxing and priority channels, coordinating global campaigns from strategy to delivery. You will own partnerships with creators and agencies, collaborating with cross-functional teams to drive brand and commercial objectives. The position offers global scope from London, shaping campaigns around major sporting moments and product launches. You’ll leverage cultural moments to keep DAZN culturally relevant and deliver measurable impact.
Pay / Benefits
- 25 days’ annual leave
- private medical insurance
- life assurance
- pension contributions up to 5%
- family friendly parental leave
- flexible working
Responsibilities
- Develop and execute influencer marketing strategy across Football, Boxing and priority channels
- Own influencer partnerships and creator activations across multiple markets
- Deliver campaigns that support brand, content and commercial objectives
- Lead end-to-end influencer and creator activation process (talent identification to reporting)
- Build relationships with creators, agencies, talent managers and external partners
- Collaborate with Social, Content, Brand, Marketing, Platform and Commercial teams to maximise impact
- Manage campaign budgets, timelines, approvals and deliverables
- Utilise creator insights, trends and cultural moments to inform planning and maintain relevance
- Support and lead multi-market/global influencer projects as required
Key requirements
- Develop and execute influencer marketing strategies across Football, Boxing and priority channels
- Lead end-to-end influencer and creator activations (talent identification, outreach, negotiation, activation, review, delivery and reporting)
- Build and maintain relationships with creators, agencies and external partners
- Collaborate cross-functionally with teams across Social, Content, Brand, Marketing, Platform and Commercial
- Manage campaign budgets, timelines, approvals and deliverables
- Identify emerging creators, trends and cultural moments in sport, entertainment and digital culture
- Measure, analyse and report on campaign performance, providing actionable insights
- Support multi-market and global influencer projects as needed
- Relationship-building
- Cross-functional collaboration
- Strategic thinking
- Influencer marketing strategy
- Campaign management and activation
- Negotiation and contracting
Influencer Marketing Manager employer: DAZN
DAZN is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those looking to make a significant impact in the world of corporate communications. With a strong emphasis on employee growth, DAZN offers extensive learning and development resources, flexible working options, and a supportive community that values family-friendly policies. Located in a vibrant industry, this role provides unique opportunities to engage with key stakeholders and enhance DAZN's reputation on a global scale.
