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- Tasks: Lead the strategy for marketing technology and ad operations to drive subscriber growth.
- Company: DAZN is a dynamic sports streaming service focused on innovation and customer experience.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Why this job: Join a fast-paced environment where your tech skills can shape global marketing strategies.
- Qualifications: Experience in MarTech strategy and strong leadership skills are essential.
- Other info: Passion for sports and media is a plus!
The predicted salary is between 43200 - 72000 £ per year.
Head of Marketing Technology & Ad Operations
DAZN Hammersmith, England, United Kingdom
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Head of Marketing Technology & Ad Operations
DAZN Hammersmith, England, United Kingdom
Join to apply for the Head of Marketing Technology & Ad Operations role at DAZN
As Head of Marketing Technology & AdTech at DAZN, you will be responsible for defining and executing a technology strategy that empowers world-class, data-driven marketing. You’ll lead the development, integration, and optimization of DAZN’s global MarTech and AdTech stack to drive personalized, scalable, and high-performing campaigns.
This is a critical leadership role at the intersection of marketing, data, and technology designed to enhance customer experience, unlock efficiency, and fuel subscriber growth in every region we operate.
The Role:
As Head of Marketing Technology at DAZN, you’ll shape the systems and platforms that power our global marketing efforts. From data and automation to personalization and performance tracking, you’ll ensure our marketing technology drives meaningful impact across channels and regions. Reporting to the EVP of Marketing, you will work cross-functionally to build a future-proof stack that enables smarter, faster, and more efficient marketing.
What You\’ll Be Doing:
- Define and execute a global affiliate marketing strategy driving scalable subscriber growth.
- Define and lead the global MarTech vision and roadmap aligned with DAZN’s growth and marketing objectives.
- Partner with core technology and engineering teams to ensure CRM, APIs, and infrastructure meet evolving marketing needs.
- Ensure seamless integration and interoperability across the tech stack to enable true omni-channel execution and personalization.
- Collaborate with marketing, product, data, and engineering teams to align tools and capabilities with customer journeys.
- Manage vendor relationships, contracts, and SLAs, ensuring best-in-class performance and scalability.
- Define and enforce best practices across tracking, attribution, automation, and data governance.
- Drive innovation in segmentation, lifecycle marketing, and predictive modelling to optimise engagement and retention.
- Lead, develop, and inspire a high-performing MarTech team.
- Establish clear metrics and provide regular reporting and insights to senior stakeholders.
- Champion a test-and-learn culture, enabling continuous iteration and improvement across channels.
What You\’ll Bring:
- Proven track record leading MarTech strategy in fast-paced, digital-first or subscription businesses.
- Expertise in CRM, CDPs, MAPs, CMS, analytics, and marketing automation platforms.
- Strong knowledge of data infrastructure, system integration, and API management.
- Deep understanding of tracking, attribution, and compliance in multi-channel environments.
- Experience building scalable marketing technology foundations across multiple regions.
- Strong leadership skills with ability to hire, develop, and manage cross-functional teams.
- Commercially minded with ability to align tech investments to business outcomes.
- Results-oriented, organised, and comfortable working in a dynamic, high-growth environment.
- A passion for sports, media, and innovation is highly desirable.
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
About DAZN
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team, you\’ll have the opportunity to make your mark and the power to make change happen. We\’re doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We\’re using world-class technology to transform sports and revolutionise the industry and we\’re not going to stop.
Agility and creativity fuel growth and innovation, to Make It Happen.
Prioritising what matters drives progress and positive outcomes, Focusing On Impact.
Collective ambition builds optimism and success, in order to Win As One.
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Advertising, and Strategy/Planning
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Industries
Spectator Sports, Broadcast Media Production and Distribution, and Entertainment Providers
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Head of Marketing Technology & Ad Operations employer: DAZN
Contact Detail:
DAZN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Technology & Ad Operations
✨Tip Number 1
Familiarise yourself with the latest trends in MarTech and AdTech. Understanding the current landscape will not only help you during interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Network with professionals in the marketing technology space. Attend industry events or webinars to connect with others who work in similar roles, as they can provide insights and potentially refer you to opportunities.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully led teams or projects. Highlighting your ability to inspire and develop talent will resonate well with the hiring team.
✨Tip Number 4
Prepare to discuss how you would approach building a scalable MarTech stack. Having a clear vision and strategy for this will set you apart from other candidates and show that you're ready to take on the challenges of the role.
We think you need these skills to ace Head of Marketing Technology & Ad Operations
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing technology and ad operations. Focus on your achievements in leading MarTech strategies, managing cross-functional teams, and driving subscriber growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sports and media, and explain how your skills align with DAZN's goals. Mention specific examples of how you've successfully implemented technology strategies in previous roles.
Showcase Leadership Skills: Emphasise your leadership experience in your application. Provide examples of how you've developed and inspired high-performing teams, and how you've managed vendor relationships to achieve best-in-class performance.
Highlight Data-Driven Achievements: Since the role focuses on data-driven marketing, include metrics and results from past campaigns you've led. Demonstrating your ability to drive innovation through data will make your application stand out.
How to prepare for a job interview at DAZN
✨Understand the MarTech Landscape
Familiarise yourself with the latest trends and technologies in marketing technology. Be prepared to discuss how you would leverage these tools to enhance DAZN's marketing efforts and drive subscriber growth.
✨Showcase Leadership Experience
Highlight your previous experience in leading cross-functional teams and managing vendor relationships. Provide examples of how you've inspired teams to achieve high performance and how you’ve navigated challenges in a fast-paced environment.
✨Prepare for Technical Questions
Expect questions about CRM systems, data integration, and marketing automation platforms. Brush up on your knowledge of APIs and data governance to demonstrate your technical expertise and ability to align tech investments with business outcomes.
✨Demonstrate a Results-Oriented Mindset
Be ready to discuss specific metrics and KPIs you have used in past roles to measure success. Show how you can apply a test-and-learn culture to continuously improve marketing strategies and drive engagement.
