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For Companies At a Glance
- Tasks: Lead the strategy for marketing technology and ad operations to drive subscriber growth.
- Company: DAZN is a dynamic sports streaming service focused on innovation and customer experience.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Why this job: Join a fast-paced environment where your tech skills can shape global marketing strategies.
- Qualifications: Experience in MarTech strategy and strong leadership skills are essential.
- Other info: Passion for sports and media is a plus!
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Department: 77-893 – Subscription – Digital Acquisition Media
Employment Type: Full Time
Location: UK – London
Reporting To: Gareth Maritz
Description
What You'll Be Doing:
- Define and execute a global affiliate marketing strategy driving scalable subscriber growth.
- Define and lead the global MarTech vision and roadmap aligned with DAZN’s growth and marketing objectives.
- Partner with core technology and engineering teams to ensure CRM, APIs, and infrastructure meet evolving marketing needs.
- Ensure seamless integration and interoperability across the tech stack to enable true omni-channel execution and personalization.
- Collaborate with marketing, product, data, and engineering teams to align tools and capabilities with customer journeys.
- Manage vendor relationships, contracts, and SLAs, ensuring best-in-class performance and scalability.
- Define and enforce best practices across tracking, attribution, automation, and data governance.
- Drive innovation in segmentation, lifecycle marketing, and predictive modelling to optimise engagement and retention.
- Lead, develop, and inspire a high-performing MarTech team.
- Establish clear metrics and provide regular reporting and insights to senior stakeholders.
- Champion a test-and-learn culture, enabling continuous iteration and improvement across channels.
What You'll Bring:
- Proven track record leading MarTech strategy in fast-paced, digital-first or subscription businesses.
- Expertise in CRM, CDPs, MAPs, CMS, analytics, and marketing automation platforms.
- Strong knowledge of data infrastructure, system integration, and API management.
- Deep understanding of tracking, attribution, and compliance in multi-channel environments.
- Experience building scalable marketing technology foundations across multiple regions.
- Strong leadership skills with ability to hire, develop, and manage cross-functional teams.
- Strong stakeholder management.
- Commercially minded with ability to align tech investments to business outcomes.
- Results-oriented, organised, and comfortable working in a dynamic, high-growth environment.
- A passion for sports, media, and innovation is highly desirable.
Benefits
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Head of Marketing Technology & Ad Operations employer: DAZN
Contact Detail:
DAZN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Technology & Ad Operations
✨Tip Number 1
Familiarise yourself with the latest trends in MarTech and AdTech. Understanding the current landscape will not only help you during interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Network with professionals in the marketing technology space. Attend industry events or webinars to connect with others who work in similar roles, as they can provide insights and potentially refer you to opportunities.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully led teams or projects. Highlighting your ability to inspire and develop talent will resonate well with the hiring team.
✨Tip Number 4
Prepare to discuss how you would approach building a scalable MarTech stack. Having a clear vision and strategy for this will set you apart from other candidates and show that you're ready to take on the challenges of the role.
We think you need these skills to ace Head of Marketing Technology & Ad Operations
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing technology and ad operations. Focus on your achievements in leading MarTech strategies, managing cross-functional teams, and driving subscriber growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sports and media, and explain how your skills align with DAZN's goals. Mention specific examples of how you've successfully implemented technology strategies in previous roles.
Showcase Leadership Skills: Emphasise your leadership experience in your application. Provide examples of how you've developed and inspired high-performing teams, and how you've managed vendor relationships to achieve best-in-class performance.
Highlight Data-Driven Achievements: Since the role focuses on data-driven marketing, include metrics and results from past campaigns you've led. Demonstrating your ability to drive innovation through data will make your application stand out.
How to prepare for a job interview at DAZN
✨Understand the MarTech Landscape
Familiarise yourself with the latest trends and technologies in marketing technology. Be prepared to discuss how you would leverage these tools to enhance DAZN's marketing efforts and drive subscriber growth.
✨Showcase Leadership Experience
Highlight your previous experience in leading cross-functional teams and managing vendor relationships. Provide examples of how you've inspired teams to achieve high performance and how you’ve navigated challenges in a fast-paced environment.
✨Prepare for Technical Questions
Expect questions about CRM systems, data integration, and marketing automation platforms. Brush up on your knowledge of APIs and data governance to demonstrate your technical expertise and ability to align tech investments with business outcomes.
✨Demonstrate a Results-Oriented Mindset
Be ready to discuss specific metrics and KPIs you have used in past roles to measure success. Show how you can apply a test-and-learn culture to continuously improve marketing strategies and drive engagement.
