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- Tasks: Lead DAZN's global social media efforts for football, creating engaging content and managing a dynamic team.
- Company: DAZN is a pioneering sports streaming service transforming how fans access sports worldwide.
- Benefits: Join a culture of innovation with opportunities to make an impact and work with cutting-edge technology.
- Why this job: Be at the forefront of sports media, shaping content that resonates with fans and drives engagement.
- Qualifications: 5-8 years in social media management, deep knowledge of football culture, and fluency in all major platforms.
- Other info: Work from our vibrant London office or NYC, collaborating across time zones with a passionate team.
The predicted salary is between 43200 - 72000 £ per year.
Director of Social Media, DAZN Football
Department: 55-492 – COO – Commercial & Corporate Strategy
Employment Type: Permanent – Full Time
Location: UK – London
Reporting To: Noah Weissman
Description
Location: Based in Hammersmith/NYC
DAZN social is looking for a great leader and collaborator who will work closely with stakeholders across the organization and time zones to lead DAZN’s social efforts for football globally!
Do you eat, sleep, and breathe internet culture? Do you love football?! Are you passionate about publishers and content creators on social, and can summarize how and why certain content has success — where did it take off, what makes it special, why is it worth sharing?
We’re looking for a leader who is an organized self-starter and creative-minded. The right candidate will be highly motivated to deliver growth across key social metrics, leveraging data and insights, and rallying a team to program best-in-class social channels.
Key Responsibilities
- You’ll be DAZN football’s social lead across all programming & content creation efforts, from calendar planning to daily publishing, organizing shoots & delivering feedback, leading meetings, delegating and coaching team members
- Partner with football and multi-sport leads in planning weekly staffing schedules (on-site and on-desk), and leveraging freelance budget as needed to support key events
- Oversee game night coverage, leading communication between on-desk and on-site and broader DAZN Football teams, prioritizing content, programming channels, and ensuring content is accurate, engaging, on-brand and on-message
- Lead development of always-on and match-specific original content formats that drive engagement and event awareness without relying on talent access, and partner with internal and external creators to deliver against those plans
- Partner with the Football team, marketing, and production stakeholders to support talent availabilities, from booking crews (internal or external), developing and prioritizing content plans, providing feedback and ultimately publishing
- Support branded content efforts, collaborating with Sales team to create and optimize assets for social, and ensuring team is prepared to execute against brand deals
- Leverage data and insights to inform and improve content / programming strategies
- Serve as on-site social producer for select live event coverage as needed with the team
- Collaborate across DAZN verticals to support and leverage rights, access or talent across all channels
Skills, Knowledge & Expertise
- 5-8+ years’ experience managing and programming social accounts for a publisher or brand
- Football and football culture knowledge is essential
- Must be fluent in all social platforms, from viral trends to engagement best practices, from aspect ratios to uploading processes, and beyond for YouTube, TikTok, Instagram, Facebook, WhatsApp and X
- Comfortable representing DAZN Social with talent, partners, etc.
- Experience working with creative teams, particularly video editors and graphic designers, ideating and assigning topics, and providing feedback
Job Benefits
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team, you’ll have the opportunity to make your mark and the power to make change happen. We’re doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We’re using world-class technology to transform sports and revolutionise the industry and we’re not going to stop.
DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:
AMBITIOUS – people who want to make a big impact and drive DAZN forward.
INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things.
PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. People who love what they do and show commitment every day.
BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results.
SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions.
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Director of Social Media, DAZN Football employer: DAZN
Contact Detail:
DAZN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Social Media, DAZN Football
✨Tip Number 1
Make sure to stay updated on the latest trends in social media and football culture. Follow key influencers, brands, and DAZN's own channels to understand what content resonates with audiences and why.
✨Tip Number 2
Network with professionals in the sports and social media industries. Attend events, webinars, or online forums where you can connect with others who share your passion for football and social media.
✨Tip Number 3
Showcase your understanding of data-driven strategies by analyzing successful social media campaigns. Be prepared to discuss specific examples of how you've used insights to improve engagement and content performance.
✨Tip Number 4
Demonstrate your leadership skills by sharing experiences where you've successfully managed teams or projects. Highlight your ability to collaborate across departments and drive results in a fast-paced environment.
We think you need these skills to ace Director of Social Media, DAZN Football
Some tips for your application 🫡
Show Your Passion for Football: Make sure to express your love for football and internet culture in your application. Highlight any relevant experiences that showcase your enthusiasm and knowledge about the sport.
Highlight Social Media Expertise: Detail your experience managing social media accounts, especially for publishers or brands. Include specific examples of successful campaigns or content strategies you've implemented.
Demonstrate Leadership Skills: Since the role requires leading a team, emphasize your leadership experience. Discuss how you've collaborated with others, delegated tasks, and coached team members in previous roles.
Leverage Data-Driven Insights: Mention your ability to use data and insights to inform content strategies. Provide examples of how you've utilized analytics to improve engagement and drive growth on social platforms.
How to prepare for a job interview at DAZN
✨Show Your Passion for Football
Make sure to express your love for football during the interview. Share specific examples of how you engage with the sport, whether it's through watching games, following teams, or participating in discussions about football culture.
✨Demonstrate Your Social Media Expertise
Be prepared to discuss your experience managing social media accounts. Highlight successful campaigns you've led, focusing on metrics and insights that demonstrate your ability to drive engagement and growth across platforms like Instagram, TikTok, and YouTube.
✨Prepare for Creative Collaboration
Since the role involves working closely with creative teams, come ready to discuss your collaborative approach. Share examples of how you've worked with video editors and graphic designers to develop engaging content, and be open to brainstorming ideas during the interview.
✨Leverage Data-Driven Insights
Show that you understand the importance of data in shaping content strategies. Be ready to talk about how you've used analytics to inform your decisions in past roles, and how you plan to apply this knowledge to enhance DAZN's social media presence.
