Director of Social Media - DAZN Football

Director of Social Media

Department: 74-406 – Content – P&E – Platform & Engagement

Employment Type: Permanent – Full Time

Location: UK – London

Description

Joining DAZN as Director of Social Media means leading the charge to build one of the most vibrant, fan‑driven communities in the digital space. At a time when the sport of football is surging in popularity this is your opportunity to shape how fans engage with content every day.

You’ll work in a bold, creative environment where ideas are turned into impactful storytelling. With access to exclusive matches, rights, and talent, you’ll craft narratives that resonate across cultures, continents, and time zones.

This is more than a social media role — it’s about setting the tone for how the world sees DAZN content. If you’re passionate about global sport culture, digital storytelling, and leading high‑performing teams, DAZN offers the platform and ambition to match your vision.

The Role

As Director of Social Media for DAZN you will lead the strategy across all major platforms, including Instagram, TikTok, X, and YouTube. Your role will be to inspire and manage a dynamic team of content creators, editors, and social strategists to produce thumb‑stopping content that captures the spirit of sport — from elite competitions to viral fan moments. You’ll collaborate closely with production, marketing, and commercial teams to ensure every post ladders up to broader business goals, while staying authentic to the sport’s voice and energy.

You’ll own editorial calendars, performance metrics, and experimentation with new formats and platforms. Most importantly, you’ll help DAZN stand out in a crowded market with social storytelling that celebrates sport.

What You’ll Be Doing

• Lead social strategy and execution for all content.
• Manage a team of editors and creators across time zones.
• Own platform growth, engagement, and innovation.
• Develop playbooks for tone, formats, and voice.
• Collaborate with rights, commercial, and marketing teams.
• Track and analyze performance metrics, optimizing in real time.

What You’ll Bring

• 7+ years in social media strategy, with strong football knowledge.
• Deep understanding of platform‑specific content, trends, and tone.
• Experience managing teams and working across departments.
• Editorial and creative instincts that align with fan culture.
• Data‑driven mindset with the ability to act on insights.
• Passion for storytelling, social‑first content, and football.

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.