At a Glance
- Tasks: Create and manage exciting CRM campaigns for football and boxing events.
- Company: Join DAZN, a leading sports broadcaster with a passion for entertainment.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Other info: Dynamic environment with opportunities for growth and learning.
- Why this job: Be at the heart of thrilling sports moments and engage fans worldwide.
- Qualifications: 2+ years in CRM, strong copywriting skills, and a love for sports.
The predicted salary is between 30000 - 40000 £ per year.
Are you a CRM manager looking for an exciting new challenge, with a passion for sport and/or subscription services? Do you have creative flair and an eye for detail? Have you owned end-to-end campaigns, coordinated creatives, copy and conflicting deadlines? Do you thrive in a commercial, target-driven environment? If so, this could be the perfect role for you.
DAZN's goal is to become the world's largest sports broadcaster and one of the biggest entertainment services on the planet. With a growing portfolio of premium sports rights, our growth is fuelled by storytelling, personalisation and retention. DAZN is a fast-paced, commercial environment across multiple markets, languages, prices and messages that must feel truly local. Efficient time and project management skills are essential.
Working across the international matrix business, you will collaborate with product, content, data and analytics teams to deliver CRM output for fans around the world. Strong stakeholder management will be key to success. Reporting into the Head of CRM, this role will focus on Football and Boxing across DAZN's Growth Markets.
You will take ownership of end-to-end CRM campaign delivery, supporting key matchdays, major football competitions, fight nights, PPV events and broader lifecycle activity across both sports. You will be responsible for building and executing multi-channel CRM campaigns, working across segmentation, personalisation, copywriting, creative briefing and optimisation to create highly relevant communications that drive engagement, retention and revenue.
DAZN operates in a dynamic international environment, and this role requires someone who can balance multiple priorities across busy sporting calendars while maintaining exceptional attention to detail. You will work with stakeholders across marketing, product, content, data and analytics to deliver customer-first CRM experiences that support DAZN's commercial objectives. A passion for sport, strong CRM fundamentals and a test-and-learn mindset are key.
No two days look the same, and you'll be at the heart of some of the biggest moments in football and boxing, helping shape how fans engage with DAZN around the world.
What You'll Be Doing:
- Build and deliver multi-channel CRM campaigns supporting football and boxing schedules, driving revenue, upgrades, retention and subscriber growth.
- Own CRM activity across key events including major football fixtures, competitions, tournaments, fight nights, PPV events and always-on lifecycle programmes.
- Drive personalisation and advanced segmentation to maximise relevance, engagement and conversion.
- Lead creative briefing and coordination, producing compelling CRM communications that resonate with football and boxing fans.
- Champion a test-and-learn culture, continuously optimising CRM creative, copy, cadence and targeting.
- Report on campaign performance, identifying trends, insights and opportunities to improve commercial outcomes.
- Manage multiple concurrent workstreams across a fast-paced, commercially focused environment.
- Work cross-functionally with product, content, data and analytics teams across international markets.
- Build strong stakeholder relationships and operate effectively within a global matrix organisation.
What You'll Bring:
- 2+ years' experience in a CRM role, ideally within subscription, media, entertainment or sport.
- Proven experience delivering end-to-end CRM campaigns in a commercial environment.
- Strong copywriting skills with an eye for creative detail and audience relevance.
- Confidence working across segmentation, personalisation and CRM lifecycle activity.
- Experience managing multiple priorities in a fast-paced, deadline-driven environment.
- Strong problem-solving skills and the ability to manage high-priority projects to tight deadlines.
- Excellent stakeholder management and communication skills.
- Passion for football and/or boxing, or a strong understanding of subscription services.
Benefits:
- Access to DAZN
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Family friendly community including enhanced parental leave
- Electric vehicle benefit option
- Learning and development resources
- Opportunity for flexible working
- Access to our internal speaker series and events
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DAZN and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DAZN are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DAZN on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DAZN. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DAZN. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DAZN:Show us that you’ve done your homework! In your application, briefly mention what you admire about DAZN’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DAZN
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DAZN will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DAZN, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
