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- Tasks: Lead and scale DAZN BET in the UK, driving strategy and team performance.
- Company: Join DAZN, a fast-growing sports media and tech company transforming fan experiences.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Why this job: Shape the future of sports betting while leading a high-performing team.
- Qualifications: Senior leadership experience in digital betting and strong marketing skills required.
- Other info: Dynamic role with excellent career growth and learning opportunities.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Country Manager UK & Ireland role at DAZN BET.
Position Details
- Department: 10-895 – Marketing – Marketing
- Location: UK – London
Why Join DAZN?
DAZN is transforming how fans experience sport. As one of the fastest‑growing sports media and technology businesses, we deliver premium live and on‑demand content to millions worldwide. DAZN BET combines live sport with a data‑driven betting experience. We focus on building safe, innovative, and engaging products for sports fans, powered by the DXZN global footprint. Joining DAZN BET now means shaping our UK strategy, leading a high‑performing team, and directly impacting how fans discover, engage, and enjoy our betting products.
The Role
As Country Manager – UK, you will lead and scale DAZN BET in the UK market. You will own the country P&L, customer growth, marketing strategy, and operational performance, ensuring the UK proposition is competitive, compliant, and aligned with the DAZN brand. You will oversee a local team (Marketing Manager, CRM Manager, Social Media Manager) while partnering with central teams across Product, Sportsbook, Gaming, Analytics, Legal, Compliance, and Operations. Report directly to the EVP Growth Markets. Set the strategic direction, drive commercial and marketing plans, and represent DAZN BET as the senior figurehead.
What You'll Be Doing
- Own the UK market strategy and full P&L, delivering revenue, EBITDA, and customer growth targets across sportsbook and gaming.
- Lead all UK marketing activity—acquisition, CRM/retention, brand, and social—ensuring campaigns are high‑impact, compliant, and ROI‑positive.
- Manage and develop the UK team (Marketing Manager, CRM Executive, Social Media Manager), driving a high‑performance and customer‑focused culture.
- Localise the DAZN BET proposition for UK customers, working with product, sportsbook, and gaming teams to optimise features, promotions, and competitive positioning.
- Own key UK commercial and B2B partnerships, ensuring high‑quality delivery, performance, and strategic alignment with market needs.
- Translate BI insights into strategy, shaping monthly commercial plans, player value optimisation, and marketing decisions based on UK customer behaviour.
- Ensure full compliance with UKGC and advertising regulations, partnering with Legal, Compliance, and Safer Gambling to maintain responsible operations.
- Represent the UK market internally, building strong relationships across DAZN and DAZN BET, and communicating decisions clearly to stakeholders.
What You'll Bring
- Senior leadership experience in the UK digital betting & gaming market, including marketing ownership and P&L responsibility.
- Strong understanding of UKGC regulations, compliance requirements, and best practice across marketing and operations.
- Proven ability to deliver customer acquisition, CRM/retention programmes, and brand‑level marketing campaigns in the UK market.
- Experience scaling a consumer‑facing betting business through local insight, commercial focus, and creative marketing execution.
- Excellent communication and stakeholder management skills, with the ability to work cross‑functionally with central and local teams.
- Analytical mindset with deep experience in budgeting, forecasting, ROI analysis, and performance optimisation.
- Ability to build, lead, and develop a talented UK team across CRM, marketing, and social media disciplines.
Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family‑friendly benefits, e‑vehicle benefit option, free access to Unmind, learning and development resources, flexible working, and internal speaker series and events.
Country Manager UK & Ireland - DAZN BET employer: DAZN
Contact Detail:
DAZN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Country Manager UK & Ireland - DAZN BET
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that dream role.
✨Tip Number 2
Prepare for interviews by researching DAZN BET and understanding their market strategy. Show them you know your stuff and can contribute to their goals. Confidence is key!
✨Tip Number 3
Tailor your pitch! When you get the chance to speak with hiring managers, make sure to highlight your relevant experience in digital betting and gaming. Make it clear how you can drive customer growth and marketing success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the DAZN family.
We think you need these skills to ace Country Manager UK & Ireland - DAZN BET
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Country Manager role. Highlight your experience in the UK digital betting and gaming market, especially any P&L responsibilities or marketing ownership you've had. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about DAZN BET and how you can contribute to our mission. Be specific about your achievements in customer acquisition and retention strategies, as these are key for us.
Showcase Your Leadership Skills: As a Country Manager, you'll be leading a team, so make sure to highlight your leadership experience. Share examples of how you've developed high-performing teams and fostered a customer-focused culture. We love seeing how you can inspire others!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining the DAZN family!
How to prepare for a job interview at DAZN
✨Know Your Numbers
As a Country Manager, you'll be responsible for the P&L. Brush up on your financial metrics and be ready to discuss how you've driven revenue and EBITDA growth in previous roles. Show them you can translate numbers into actionable strategies.
✨Understand the Market Landscape
Familiarise yourself with the UK digital betting and gaming market. Be prepared to discuss current trends, competitors, and regulatory challenges. This will demonstrate your strategic thinking and ability to localise DAZN BET's offerings effectively.
✨Showcase Your Leadership Style
You'll be leading a team, so highlight your experience in managing and developing talent. Share specific examples of how you've fostered a high-performance culture and driven team success in past positions.
✨Communicate Clearly and Confidently
Strong communication skills are key for this role. Practice articulating your thoughts clearly, especially when discussing complex topics like compliance and marketing strategies. Make sure you can convey your ideas in a way that resonates with both technical and non-technical stakeholders.
