Senior Strategist London

Dazed Media is the world’s leading independent fashion and culture media brand. Thirty years ago Jefferson Hack and Rankin Waddell set up a magazine that would become a movement: Dazed & Confused. The title became a lightning rod for cultural provocation – radically reframing international style culture. Today, we are an agenda-setting publishing powerhouse and the most efficient way to reach the world’s most influential audiences. Dazed Media powers an ever-evolving network of premium digital channels and iconic print titles including Dazed and AnOther. The company also encompasses a pioneering creative studio, award-winning video production, exclusive events, industry-leading talent network and efficient third-party distribution. Dazed Studio specialises in fashion, luxury and lifestyle communications. We partner with the world’s most ambitious brands and agencies to create brave, pioneering ideas for a global influencer community.

Role Summary

Reporting to the Brand Strategy Director, you will be responsible for leading the strategy across pitches and projects of large and small scale commercial projects providing integrated solutions across digital, print, events etc. You will also be responsible for leading research projects & special internal strategic projects. You are passionate about creating innovative content across all platforms and work strategically with varied team members to deliver inventive, disruptive and performing campaigns and content.

Duties, responsibilities & deliverables

• Develop and lead the strategy and research offering of Dazed Studio within the UK and EU.
• Partner with project management and sales lead to respond to proactive & reactive advertising sales opportunities for all Dazed Media platform and publications and corresponding social channels.
• Work in collaboration with strategists and senior creatives across the business, particularly editorial, to lead brainstorm and proposal ideation in the pre-sale phase and for strategy (brand, creative, content) and creative proposals.
• Package high quality proposals and presentations that deliver multi-platform client focused media solutions that leverage promotional and activation concepts, social, and sponsorship opportunities for clients across fashion, lifestyle and technology.
• Work closely with the sales team to interrogate opportunities when there is not a clear or reasonable brief.
• Lead, develop and craft proposal presentations that accurately deliver program opportunities with a compelling strategic marketing approach.
• Generate white label, social and native content story ideas that integrate client’s objectives, brand strategy and products while still servicing the audience and overall tone of voice.
• Partner with data and insights team to deliver strategy rooted in proprietary data, best in class solutions and innovation led ideas (formats, content types, technology etc.)
• Partner with sales partners to co-pitch and respond to client requests for optimisations of ongoing proposals during negotiations.
• Exhibit exceptional attention to detail to create best in class work.
• Work interdepartmentally across editorial branded content and planning teams to craft business sound and strategic program packages.
• Support the management of other strategy team members.
• Act as an ambassador for Dazed Studio and brand guardian.

These duties and responsibilities are indicative and not exhaustive but serve to give a realistic overview of the role and requirements.

Desired Skills & Experience

• You have 6+ years of experience in the creative / strategy industry, working on campaigns of different scales, content creation or other creative projects.
• Experience in conducting qualitative and quantitative research (semiotics experience is a plus).
• A keen interest in youth culture, youth audiences, innovation and experimentation leading to creative solutions for commercial projects.
• You are aware of current movements and trends, with strong curiosity for audience understanding to translate into creative solutions for commercial projects.
• A collaborative team player but also able to work independently.
• You are a clear communicator, have excellent presentation skills and the ability to verbalise ideas and concepts.
• You have the ability to work at speed, with an agile approach to regular changes without compromising on quality.
• You have a strong sense of organisation that helps you thrive in a fast paced environment.
• You are proactive and able to show initiative and bring ideas to the table.

The company reserves the right to change this role description in response to the changing needs of the business.

At Dazed Media we promote a working environment in which diversity is recognised, valued and encouraged. We acknowledge the multicultural and diverse nature of the UK workforce and society in general. We are committed to principles of fairness and mutual respect. We particularly welcome applicants from those who are significantly underrepresented in our sector. If you require any reasonable adjustments to be made to the application or interview process please don’t hesitate to let us know via the message function.