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For Companies At a Glance
- Tasks: Lead and optimise Meta campaigns, scaling UK spend from £500k to £1m+ monthly.
- Company: Join DAYMADE, a fast-growing consumer subscription brand with a positive mission.
- Benefits: Competitive salary, performance bonus, 25 PTO days, and flexible working options.
- Why this job: Make a direct impact on a growing brand while owning a major marketing programme.
- Qualifications: 8-10+ years in performance marketing with hands-on experience scaling Meta budgets.
- Other info: Be part of a fun, ambitious team that values creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Candidate must have:
- Experience scaling UK-only budgets on Meta from £500k to £1m+
Location: London or UK-based remote
Reports to: CEO
Who we are 💚
We’re DAYMADE: we make people’s day, every day. We run weekly prize draws with better odds, experience-led prizes, and a positive mission (including planting trees along the way). Since launching in 2019, we’ve grown into one of the UK’s fastest-growing consumer subscription brands, now at £10m+ ARR with a loyal, highly engaged community. Our team is our superpower. We’re a close-knit group of 18 genuinely lovely, ambitious people who care about doing great work, getting creative, supporting each other, and building something special together. We move fast, test constantly, and celebrate wins - big and small.
The role 🎯
Paid social - especially Meta - drives our growth. We’re now entering our next scale phase and looking for a senior, hands-on performance marketer to own acquisition and scale UK spend from ~£500k to £1m+ per month while keeping CAC and payback firmly under control. There are no agencies and no channel managers. You will run the ad accounts yourself and lead creative strategy alongside our two (fantastic) in-house designers. This is a role for someone who has scaled at this level, craves ownership and autonomy, loves the craft of performance marketing (testing, iterating, scaling), and is excited by the challenge of growing DAYMADE into a household name.
What you’ll own:
- Meta acquisition: build, scale and optimise UK campaigns to £1m/month while maintaining CAC and payback discipline
- Supporting channels: profitable expansion and operation of Google (Search, PMax, YouTube) and TikTok to strengthen the mix
- Creative performance: ownership of creative strategy and testing framework, translating performance data into scalable winning concepts with in-house designers
- High-velocity testing: hypothesis driven experimentation across ads, landing pages and checkout to improve traffic conversion (in collaboration with design and product teams where applicable)
- Performance reporting: accountable for CAC, new player volumes, and forecasting and direct reporting to the CEO; guardrails include LTV/CAC ratio and payback periods
Requirements:
- Have 8 - 10+ years in performance marketing
- Have personally scaled Meta spend from £500k+/month to £1m+/month (for a B2C brand in a single market, e.g. UK)
- Are expert-level on Meta Ads (creative testing, CAPI, AEM, auction dynamics)
- Are a hands-on operator, not strategy-only or agency-led
- Have driven conversion improvements at scale on high-volume paid traffic
This role is not suitable if:
- Your largest single-market spend was under £500k/month, you mainly manage agencies, or you’re looking to manage a team of paid and search specialists.
Why join DAYMADE 🌱
- Own one of the largest UK-only Meta programmes in the category
- Direct impact on a fast-growing subscription business
- A smart, fun, ambitious team that genuinely enjoys working together
- Competitive salary + performance bonus
- 25 PTO + 1 additional holiday per year’s tenure
- Flexible working: 1 office day per week in WeWork, ability to work abroad for a fixed period
- Competitive benefits package
UK-based applicants outside of London will be considered if profile matches
-- Must be authorised to work in the UK
-- No recruiters/agencies
Senior Performance Marketing Lead in London employer: DAYMADE
Contact Detail:
DAYMADE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes, especially with Meta. This will help you stand out and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your experience scaling budgets and driving conversions, as that’s what they’re really looking for!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our awesome team at DAYMADE.
We think you need these skills to ace Senior Performance Marketing Lead in London
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your experience scaling Meta budgets, especially if you've gone from £500k to £1m+. We want to see the numbers and the impact you've made!
Be Yourself: Let your personality shine through in your application. We’re a close-knit team, so we’re looking for someone who fits in with our culture of creativity and support.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect how your skills and experiences align with what we’re looking for in a Senior Performance Marketing Lead.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better!
How to prepare for a job interview at DAYMADE
✨Know Your Numbers
Make sure you can confidently discuss your experience scaling Meta budgets, especially how you've managed to grow from £500k to £1m+. Be ready to share specific examples and metrics that demonstrate your success in performance marketing.
✨Showcase Your Creative Strategy
Since this role involves leading creative strategy, prepare to talk about how you've collaborated with designers in the past. Bring examples of successful campaigns where your creative input made a significant impact on performance.
✨Be Hands-On
This position requires a hands-on operator, so be prepared to discuss your day-to-day operations in managing ad accounts. Highlight your familiarity with tools like CAPI and AEM, and how you've used them to drive conversion improvements.
✨Demonstrate Your Testing Mindset
Share your approach to high-velocity testing and experimentation. Discuss how you've developed hypotheses, tested ads, landing pages, and checkout processes, and what results you achieved. This will show your analytical skills and commitment to continuous improvement.
