At a Glance
- Tasks: Lead DAYMADE's marketing strategy and team to scale from £10m to £50m+ sales.
- Company: Join DAYMADE, a fast-growing UK consumer brand with a positive mission.
- Benefits: Competitive salary, performance bonus, private health insurance, and hybrid working.
- Other info: Exciting opportunity for career growth in a dynamic, innovative environment.
- Why this job: Take ownership of a brand's growth and make a real impact in the consumer market.
- Qualifications: Proven B2C marketing leadership experience and large-scale budget management.
The predicted salary is between 60000 - 80000 £ per year.
About the job
Candidate must have:
- Proven senior B2C marketing leadership experience (client-side) scaling a UK consumer business from £10m to £30m ARR with £10-20m+ annual marketing budgets
Location: London
Reports to: CEO
Salary: Competitive
Who we are
We’re DAYMADE: we make people’s day, every day. We run weekly prize draws with better odds, experience‑led prizes, and a positive mission, including planting trees along the way. Since launching in 2019, we’ve grown to £10m+ ARR. Our ambition is to scale DAYMADE to £50m+ in sales over the next few years, while building a durable, trusted consumer brand.
The role
We’re hiring a Head of Marketing to architect and lead DAYMADE’s growth engine as we scale toward £50m+ sales and beyond. Our ambition is simple: make DAYMADE a UK household name. Your mission is to turn that ambition into a repeatable, scalable growth system. You will own DAYMADE’s marketing strategy, budget allocation, brand narrative, channel mix, lifecycle marketing and team leadership. You’ll lead the existing marketing team and work closely with Product, Tech, Design and the founders to connect acquisition, brand, product experience and retention into one joined‑up growth system. Success in this role means consistently converting marketing investment into sustainable, capital‑efficient growth within clear performance guardrails - not growth at any cost. We’re looking for someone who has already helped scale a consumer brand through meaningful growth stages and wants to take ownership of building the marketing engine of a company with category‑defining ambitions.
What you’ll own
- Marketing strategy to £50m+ - Own the roadmap to scale DAYMADE from a performance‑led scale‑up into a trusted, recognised UK consumer brand.
- Team leadership - Lead, develop and coordinate the marketing team across performance, CRM, social, lifecycle and creative execution, ensuring priorities are clear and activity is joined up.
- Commercial budget ownership - Own a £10m-£20m+ annual marketing budget with accountability for payback period, LTV:CAC, blended CAC and cohort performance.
- Brand and channel expansion - Define DAYMADE’s brand narrative and growth strategy across Meta, Google, TV, OOH, influencers, partnerships and other scalable channels, with clear measurement and efficiency targets.
- Growth economics and decision‑making - Use tracking, cohort analysis, forecasting and experimentation to guide investment decisions, prioritise trade‑offs and scale what works.
- Marketing execution system - Build a disciplined creative, testing and launch process that helps the team move quickly without losing strategic focus or commercial discipline.
Requirements
- Senior B2C marketing leadership - Experience in a UK B2C subscription or consumer brand scaling from roughly £10m to £30m ARR.
- Large‑scale budget ownership - Ownership of £10m to £20m+ annual marketing budgets, with direct accountability for payback period, CAC:LTV and blended CAC in a scale‑up environment.
- Growth within efficiency guardrails - Proven ability to build and execute growth plans within clear financial constraints, not unlimited‑budget environments.
- Data‑led decision‑making - Strong track record using data, tracking and cohort analysis to guide investment decisions and trade‑offs.
- Brand and performance integration - Experience taking a UK consumer brand from performance‑led growth toward broader cultural or category‑level recognition, without losing commercial discipline.
- Brand effectiveness measurement - Comfortable defining and tracking brand effectiveness metrics and linking them directly to commercial outcomes.
- Scaled channel experience - Experience operating within Meta and beyond at meaningful scale, including TV and/or OOH, with ownership of measurement, testing and efficiency.
Why join DAYMADE
- Opportunity to lead marketing at a fast‑growing UK consumer scale‑up.
- Real ownership of strategy, budget, brand and team.
- Clear ambition to build a recognised UK consumer brand.
- Hybrid working with 1 office day per week (Thursday).
- Performance bonus.
- Private health insurance.
- Regular team socials.
Must be authorised to work in the UK
Head of Marketing (B2C scale-up) in London employer: DAYMADE
At DAYMADE, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As the Head of Marketing, you will have the unique opportunity to lead a passionate team in a fast-growing scale-up environment, with real ownership over strategy and budget, while enjoying benefits such as hybrid working, private health insurance, and regular team socials. Join us in our mission to make DAYMADE a household name and contribute to a positive impact, including our commitment to planting trees along the way.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (B2C scale-up) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DAYMADE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DAYMADE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DAYMADE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DAYMADE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing (B2C scale-up) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DAYMADE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DAYMADE:Show us that you’ve done your homework! In your application, briefly mention what you admire about DAYMADE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DAYMADE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DAYMADE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DAYMADE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
