At a Glance
- Tasks: Lead creative strategy for Meta ads, turning data into winning campaigns.
- Company: Join a fast-growing B2C subscription business with a dynamic team.
- Benefits: Flexible remote work, competitive pay, and opportunities for professional growth.
- Other info: Collaborative environment focused on innovation and continuous improvement.
- Why this job: Make a real impact by optimising ad performance and scaling creative strategies.
- Qualifications: Experience in DTC marketing and a strong grasp of Meta ad strategies.
The predicted salary is between 60000 - 80000 £ per year.
Contract: 12 weeks initially, 2-3 days per week
Location: UK preferred / remote possible
Reports to: CEOs / Performance Marketing Lead
About the role
DAYMADE is a £10m+ ARR UK B2C subscription business. Meta is a major acquisition channel for us, with spend currently around £600k per month and an ambition to scale toward £1m+ efficiently.
We are looking for a senior Meta-native creative strategist who can help us bring our creative strategy to the next level through ownership of the end-to-end creative system, running an effective production workflow, implementing a robust test-and-learn regime and turning data into the next winning creatives.
You will act as the bridge between design and growth with a clear understanding of what creatives perform as ads and why, as well as a clear understanding of what looks good from a design point of view. Success will not be measured by aesthetics alone, but by demonstrating a systematic approach to producing ads that enables us to lower CAC and increase scale.
What you’ll own
- End-to-end creative system: Design and manage a well‑oiled machine with a framework and cadence that allows our designers to produce high performing creatives smoothly at high velocity.
- Creative testing roadmap: Turn insights (ad data, customer reviews, competitor research etc.) into specific briefs, turn learnings into new hypotheses and always iterate in effort to continuously improve our ad performance.
- Analytical and data driven: Monitor performance metrics (CAC, hook rate, thumb‑stop, CVR etc.) to stay on top of what ads are winning, fatiguing or failing and why.
- Kill, iterate, scale: Partner with performance marketing to ruthlessly cut weak ideas, scale winners, and align creative strategy with CAC targets.
Requirements
- Experience scaling DTC: Proven experience running creative strategy for high-volume B2C, DTC, or subscription brands spending £500k–£1m+/mo.
- CAC ownership via creative: Verifiable track record of reducing CAC and improving acquisition efficiency through creative effectiveness, not just media buying.
- Meta-native: Deep understanding of Meta ad strategy including Andromeda and full funnel approaches from awareness & consideration through to direct response & retargeting.
- Performance-creative hybrid: Understand the delicate balance between good design and performance-led creatives and know how to translate data and insights into good ads.
- AI native: Proficient in AI tools that can assist in ideation and production while knowing when humans are better than AI.
- Mastery in brand messaging: Demonstrable ability to use creatives to communicate key brand messages and build trust with audiences that may approach with some scepticism.
- Design skills: Competent in design tools (e.g. Adobe CC and Figma) and copywriting (specifically for hooks and in-asset text overlays).
- Cross-platform: A good grasp of what kind of creatives work well on other platforms (TikTok, YouTube etc.) is a plus but not essential.
- Empathetic, proactive, commercial: No-ego & commercial mindset and able to build trust with internal & external partners to get projects up and running within a small team.
Success looks like
Consistently produce ad creatives at high velocity and large volume that lower Meta CAC while enabling us to scale spend. Ensure we’re perpetually testing concepts while gathering valuable learning that feeds into production of high performing ads.
Fractional Meta Ads Creative Strategist in London employer: DAYMADE
DAYMADE is an exceptional employer that fosters a dynamic and innovative work culture, perfect for creative strategists looking to make a significant impact in the B2C subscription space. With a focus on employee growth and development, we offer opportunities to lead high-stakes projects while collaborating closely with our talented team. Our flexible remote working options and commitment to data-driven creativity ensure that you can thrive in a supportive environment that values both performance and design excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional Meta Ads Creative Strategist in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Fractional Meta Ads Creative Strategist in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to DAYMADE.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer DAYMADE and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Fractional Meta Ads Creative Strategist at DAYMADE.
How to prepare for a job interview at DAYMADE
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at DAYMADE.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for DAYMADE. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at DAYMADE.
