General Manager, Pimlico in City of London

General Manager

We are seeking an experienced and inspiring General Manager to lead our Daylesford Organic farm shop in Pimlico. The Pimlico location offers a curated selection of organic produce, sustainable homeware, and a seasonal café menu crafted from ingredients sourced directly from our Cotswolds farm.

As General Manager, you will oversee all aspects of the store’s operations, ensuring exceptional customer service, team leadership, and alignment with Daylesford’s commitment to sustainability and quality. Your responsibilities will include team development, sales performance, and maintaining the high standards that define the Daylesford brand.

Base pay range

40 hours a week including weekends.

Salary: £60,000 – £65,000 depending on experience.

Responsibilities

People & Leadership

• Lead by example to build a motivated, high‑performing team.
• Recruit top talent and support their growth through coaching and development.
• Drive a positive, inclusive, and productive team culture.

Food & Retail Excellence

• Deliver consistently high standards in café food and fresh produce.
• Keep shelves full, displays impactful, and point‑of‑sale clear and effective.

Customer Experience

• Champion outstanding service across café and retail.
• Ensure every customer interaction is friendly, efficient, and knowledgeable.

Commercial Focus

• Manage rotas and stock smartly to hit wage and waste targets.
• Inspire the team to boost spend per head and reduce stock variances.

Sustainability & Purpose

• Support our B Corp journey and sustainability goals.
• Empower customers and partners to make conscious, positive choices.

Skills You Will Bring

People Management (Line Managers Only)

• Coach, delegate and give feedback to drive team performance and engagement.
• Proactively manage capability and performance issues with fairness and clarity.

Relationship Building

• Communicate clearly and consistently to inspire and motivate.
• Build strong, collaborative relationships across teams and with external partners.

Planning & Organisation

• Work at pace to deliver timely results.
• Create adaptable short‑ and medium‑term plans to meet evolving needs.

Problem Solving

• Identify root causes and use data to make informed, practical decisions.
• Tackle challenges with a solution‑focused mindset.

Personal Growth

• Own your development – step outside your comfort zone to learn and grow.
• Share knowledge to support the growth of others.

Perks & Benefits

• Discounts on products, treatments, and dining experiences.
• One paid volunteering day per year.
• Subsidised private medical insurance through Bupa.
• Pension scheme: up to 9% salary contributed monthly, company up to 4.5%.
• Life assurance cover up to one year of salary.
• Mental health support via Employee Assistance Programme – 24/7.