E-Commerce and Trading Manager (Hybrid Working) in Solihull

The role Day Out With The Kids is one of the UK’s leading family days out platforms, helping millions of families discover amazing attractions, experiences and things to do. As we continue to grow our ticketing business, we’re looking for an experienced Ecommerce Trading Manager to take ownership of how tickets are merchandised, promoted and optimised across our platform. This is a commercially focused ecommerce role. You’ll be responsible for ensuring the right tickets receive the right exposure, at the right time , using customer behaviour, trading data, seasonality and commercial priorities to maximise bookings, revenue and conversion. You’ll own the day-to-day trading performance of our ticket marketplace – from promotional planning and onsite merchandising through to product content, conversion optimisation and performance analysis. Ecommerce trading & merchandising Own the merchandising of ticketed attractions and experiences across Day Out With The Kids. Plan and manage the annual ticket trading calendar around key periods including: Summer Bank Holidays Christmas Weekends and school holidays Determine which attractions and ticket products should receive additional exposure based on customer demand, performance, availability, commercial value and seasonality. Seasonal content Email and marketing campaigns Seasonal Picks Great for This Weekend Commercial performance Take responsibility for the commercial performance of ticket merchandising. Attraction performance Category performance Regional performance Device performance Traffic source performance Promotional placement performance Identify opportunities to increase ticket sales and quickly spot underperforming products or areas of the customer journey. Work closely with the wider commercial team to understand commission, revenue opportunities and key attraction partners. Develop and manage a programme of testing and optimisation, including A/B testing where appropriate. You'll be expected to turn data into clear actions rather than simply reporting on performance. Content optimisation Work with internal teams and attraction partners to improve product content and ensure listings are accurate, engaging and commercially effective. Identify gaps in ticket content and prioritise improvements based on potential commercial impact. Promotional planning School holidays Commercial partnerships Work closely with email, social, content, SEO and paid marketing teams to ensure ticketing opportunities are supported across DOWTK's wider marketing activity. Create clear weekly and monthly trading reports covering ticket performance. Provide actionable recommendations based on the data. What should we promote this weekend? About you We're looking for someone with strong ecommerce instincts who enjoys the combination of data, merchandising, customer experience and commercial performance . You'll ideally have experience in an ecommerce trading, ecommerce merchandising or digital trading role. Highly analytical and confident interpreting ecommerce data Comfortable using GA4 and ecommerce reporting tools Experienced in digital merchandising Confident making decisions based on data Strong at balancing customer experience with commercial objectives Experience within travel, attractions, ticketing, experiences or marketplaces would be useful but isn't essential. We'd also be very interested in candidates from high-performing ecommerce businesses across retail, travel, leisure and marketplaces. Establish a clear year-round ticket trading calendar Establish clear performance reporting by attraction, placement and campaign Build a structured CRO and testing programme Improve the quality and consistency of ticket product content Create a much stronger link between customer demand, onsite merchandising and marketing activity Become the internal owner of ticket trading performance About Day Out With The Kids Day Out With The Kids helps families discover brilliant things to do across the UK. Our platform features thousands of attractions and experiences and reaches a huge audience of families actively looking for inspiration, planning days out and increasingly booking tickets. We're building DOWTK into an increasingly important destination for both discovering and booking family experiences , and this role will play a central part in that growth. This is a hybrid role based from our Solihull office. You'll be expected to work from the office at least three days per week , working closely with our commercial, marketing, content, product and ticketing teams. The remaining days can be worked remotely.