Area Sales Manager

Area Sales Manager

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive growth in rental solutions for vehicles and equipment while building strong client relationships.
  • Company: Join Dawsongroup EMC, a leader in asset rental with a commitment to sustainability.
  • Benefits: Enjoy competitive pay, up to 29 days leave, and funded training opportunities.
  • Why this job: Shape the future of smarter asset strategy in a supportive, people-first culture.
  • Qualifications: Experience in sales and account management; confident communicator with a valid UK driving licence.
  • Other info: Great potential matters—apply even if you don’t meet every requirement!

The predicted salary is between 36000 - 60000 £ per year.

As Area Sales Manager, you will be instrumental in driving the growth of the Company’s rental and contract hire solutions for industrial, municipal, and specialist vehicles and equipment. You will identify and secure both short- and long-term rental opportunities, build lasting client relationships, and win high-value contracts. In this role, you will also champion the delivery of our smarter asset strategy across your region.

  • Manage, grow, and secure new and repeat rental and contract hire business opportunities across your designated region.
  • Work closely with internal teams to maximise asset utilisation and long-term value.
  • Build strong partnerships with the Environmental Municipal Civil assets community.
  • Drive revenue by spotting sales opportunities, including second-hand equipment.
  • Keep on top of industry trends and customer needs to maintain our market position.
  • Drive utilisation of high-quality, modern EMC assets.

You’re naturally outgoing, confident speaking to people at all levels, and thrive in a fast-paced, high-energy environment. You’re self-motivated, organised, and driven by results—but equally passionate about building meaningful, long-term client relationships.

  • Full, valid UK driving licence.
  • Experience in new business development and account management, ideally in a field sales environment.
  • Confident communicator who builds trust quickly with decision makers and stakeholders.
  • Enjoys face-to-face meetings and on-site visits.
  • A natural researcher—curious about new opportunities.
  • Commercially aware and proactive in spotting new business.
  • Comfortable navigating the public and private sector landscape.

This is your chance to build a fulfilling career in a business that values your skills and potential. We believe people are our greatest asset and we’re committed to helping you grow.

  • Clear progression routes and career development support.
  • A supportive, people-first culture.
  • Funded training and development.
  • Up to 29 days annual leave plus bank holidays.
  • Wellbeing, mental health support, and long-term incentives.
  • Be part of a team that’s shaping the future of smarter asset strategy.

Dawsongroup plc is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences. We actively welcome applications from underrepresented groups and those who may not meet every listed requirement.

If you want to take your career further with an asset rental business that genuinely values people and potential, now is the time to apply. Your skills, ambition, and ideas matter here because our people are our greatest asset.

Area Sales Manager employer: Dawsongroup

Dawsongroup EMC is an exceptional employer that prioritises the growth and well-being of its employees, offering clear progression routes and comprehensive training support. With a strong commitment to sustainability and community values, you will thrive in a supportive, people-first culture while driving innovative asset rental solutions across the UK. Join us to be part of a dynamic team that values your skills and ambitions, ensuring a rewarding career in a fast-paced environment.
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Contact Detail:

Dawsongroup Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. Building relationships can open doors to opportunities that aren’t even advertised.

✨Tip Number 2

Showcase your personality! When you get the chance for an interview or a meeting, let your confidence shine through. Be yourself, share your passion for sales, and demonstrate how you can build those long-term client relationships they’re after.

✨Tip Number 3

Do your homework! Research the company and its competitors before any meeting. Knowing the latest trends and challenges in the asset rental market will help you stand out as someone who’s genuinely interested and informed.

✨Tip Number 4

Apply through our website! We love seeing candidates who take the initiative. It shows you’re serious about joining our team and helps us get to know you better. Plus, it’s a great way to stay updated on new opportunities!

We think you need these skills to ace Area Sales Manager

Business Development
Account Management
Sales Strategy
Client Relationship Management
Communication Skills
Negotiation Skills
Market Awareness
Proactive Problem Solving
Research Skills
Organisational Skills
Driving Licence
Field Sales Experience
Stakeholder Engagement
Adaptability in Fast-Paced Environments

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Area Sales Manager role. Highlight your experience in new business development and account management, as well as any relevant achievements that showcase your ability to drive growth.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about building client relationships and how you can contribute to our smarter asset strategy. Be genuine and let your personality come through!

Showcase Your Communication Skills: As a confident communicator, it's important to demonstrate this in your application. Use clear and concise language, and make sure to convey your enthusiasm for face-to-face meetings and on-site visits. We want to see how you build trust with stakeholders!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!

How to prepare for a job interview at Dawsongroup

✨Know Your Market

Before the interview, dive deep into the rental and contract hire market for industrial vehicles. Familiarise yourself with current trends, key players, and potential challenges. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their growth.

✨Showcase Your Relationship-Building Skills

Prepare examples of how you've successfully built and maintained client relationships in the past. Highlight specific instances where your communication skills led to securing contracts or repeat business. This is crucial for an Area Sales Manager role, so make sure to emphasise your people skills.

✨Demonstrate Your Proactivity

Be ready to discuss how you've identified and seized new business opportunities in previous roles. Share stories that showcase your ability to spot trends and act on them. This will align perfectly with the company's focus on driving revenue and spotting sales opportunities.

✨Ask Insightful Questions

Prepare thoughtful questions about the company’s smarter asset strategy and how they envision the future of their rental solutions. This shows your genuine interest in the role and helps you understand how you can fit into their long-term vision.

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