Area Sales Manager in Bowburn

Are you an experienced Area Sales Manager, Business Development Manager or ambitious Sales Executive looking to take ownership of your own territory in the HGV sector?

This Area Sales Manager role within Dawsongroup Truck and Trailer puts you at the forefront of Contract Hire, Term Rental and Transient Rental solutions, driving new business and growing fleet utilisation across a defined region.

Responsibilities

• Win new customers through proactive prospecting, networking, and intelligent use of our Sales Information Database.
• Promote the benefits of usership over ownership to fleet operators running their own vehicles.
• Build and manage a strong pipeline across short‑ and long‑term rental solutions.
• Take accountability for revenue, profit, and fleet utilisation targets.
• Work closely with the Regional Head of Sales and Contract Hire Manager to convert larger opportunities.
• Maintain accurate and up‑to‑date CRM records and manage a healthy sales pipeline.
• Spot growth opportunities and competitor activity, and collaborate with branch teams and senior stakeholders.

Qualifications & Experience

• Commercially focused, confident in front of customers, and motivated by winning new business.
• Direct HGV rental experience or strong background in B2B sales within transport, logistics, or asset‑based services.
• Ability to generate your own leads through cold calling, referrals, and industry networking.
• Organised and self‑driven, balancing short‑term wins with long‑term contracts.
• Strong candidate if you demonstrate potential, attitude, and transferable skills.

Benefits

• 24 days standard leave allowance + birthday leave + bank holidays + up to 10 days extra (time served and purchase scheme).
• 2× life assurance scheme.
• Internal progression pathways, national and worldwide.
• Funded training and long‑term development opportunities.
• Wellbeing and mental health support.
• Employee participation bonus plan.

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

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