At a Glance
- Tasks: Plan and deliver exciting marketing campaigns across multiple channels.
- Company: Join Davisons Law, a forward-thinking firm that values diversity and individuality.
- Benefits: Competitive salary, extra holiday options, health insurance, and fun social events.
- Other info: Enjoy a supportive environment with opportunities for personal and professional growth.
- Why this job: Shape your career while making a real impact in a dynamic marketing role.
- Qualifications: 3 years of marketing experience and a solid grasp of digital marketing principles.
The predicted salary is between 31500 - 38500 £ per year.
What You’ll Do
The Marketing Executive will be responsible for planning, coordinating and delivering marketing campaigns that support the firm's strategic objectives, brand awareness and business development activities.
Working closely with the Marketing & Finance Manager, the successful candidate will take ownership of day-to-day marketing delivery, coordinate campaigns across multiple channels.
The role will also support junior members of the marketing team and work collaboratively with stakeholders across the business.
To be successful in this role you must have a minimum of 3 years marketing experience and a strong understanding of digital marketing principles.
Key Responsibilities
- Plan, coordinate and deliver integrated marketing campaigns
- Manage campaign timelines and priorities, campaign performance and recommend improvements whilst supporting employer branding initiatives and managing sponsorship opportunities and attending networking events
- Ensure all activity aligns with the firm's brand guidelines
- Produce SEO-focused website content and coordinate email marketing campaigns
- Work closely with the firm's SEO and PPC agencies to develop and implement the digital marketing strategy
- Manage website content and landing pages and monitor website performance using Google Analytics and other digital reporting tools.
- Produce engaging written content across digital and traditional channels
- Use keyword research and search trend data to identify content opportunities and manage social media content
- Work with the Marketing Coordinator to develop graphics, video and visual content
What’s in it for you
Working with Davisons Law is more than just a job.
We give all our employees the opportunity to develop and shape their futures with us.
Employees at Davisons Law can take control of their own career by following our Leadership or Technical career path.
- We offer a competitive salary plus access to a range of excellent benefits, including:
- Option to buy or sell 3 days of your annual leave.
- Additional holiday leave during our Christmas shutdown to enjoy time with friends and family.
- Incentive schemes and referral rewards
- Your birthday off in addition to your annual leave entitlement
- Access to the firms discounted BUPA Health Insurance
- Discounted legal fees.
- A paid volunteer day with a charity of choice
You will also be able to join your colleagues if you wish, at Davisons Law social events.
- Dress down on the last Friday of each month.
- Treat day each month
- Annual Christmas company celebration
- Localised office events
- Equal opportunities
Davisons Law is a committed equal opportunities employer.
We seek to attract, develop and retain talented people from a diverse range of backgrounds and cultures.
We value and respect individuality and encourage a culture within our business where people can be themselves and be valued for their strengths and experiences.
Everyone who either applies to or works for the firm is treated equally, regardless of their gender, age, ethnic origin, nationality, marital status, sexual orientation or religious beliefs.
Join Davisons Law and be part of a law firm that values you and provides opportunities to act with purpose and thrive.
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Marketing Executive (Digital Lead) in Birmingham employer: Davisons Law
Davisons Law is an exceptional employer, offering a supportive and inclusive work culture that prioritises personal and professional growth. With a strong commitment to employee development, competitive benefits, and a focus on work-life balance, including options for additional leave and health insurance, we empower our team to thrive in their careers while making meaningful contributions to our clients' success in commercial property law.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive (Digital Lead) in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Davisons Law and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Davisons Law are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Davisons Law on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Davisons Law. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive (Digital Lead) in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Davisons Law. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Davisons Law:Show us that you’ve done your homework! In your application, briefly mention what you admire about Davisons Law’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Davisons Law
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Davisons Law will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Davisons Law, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
