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- Tasks: Lead acquisition marketing for 105 clubs, developing national campaigns and managing creative assets.
- Company: Join Europe's top health and wellness group, where team members are valued ambassadors.
- Benefits: Enjoy free club membership, discounts on food, and career advancement opportunities.
- Why this job: Be part of a thriving culture that prioritises belonging and personal growth.
- Qualifications: 5+ years in marketing with experience in multi-site customer-facing campaigns.
- Other info: Work with a creative team and embrace a test-and-learn culture.
The predicted salary is between 43200 - 72000 £ per year.
Would you like to join Europe\’s leading premium health and wellness group?
Our team members are the ambassadors of our business and we are on the look out for a passionate Head of acquisition Marketing to join our team!
Your role will be to lead the new member acquisition marketing plans for all 105 clubs across UK and IR, working with senior stakeholders across Marketing, Sales and Operations. You will develop national marketing campaigns to build long term brand equity across the UK market and short-term lead generation to support in month sales targets.
Your role will involve managing an in-house design team, to support creative needs across the business, and oversee our creative asset library, managing photo/video shoots to fill gaps and seek new ways to generate demand and encourage a test and learn culture within your team.
Our Team Members are at the heart of what we do. This is why we ensure everyone working at David Lloyd Clubs feels a sense of belonging and thrives physically and mentally.
Our perks:
- Free Club Membership for you and your family!
- 50% Discount on food and drinks.
- Discounts on Swimming, Tennis Lessons, and Personal Training.
- Opportunities for Career Advancement through internal training and development.
- Wagestream App: Get paid on demand!
- Access to our Benefits Suite.
About you:
- At least 5 years marketing experience covering marketing strategy and campaign execution in a multi-site customer facing business.
- Excellent attention to detail and experience delivering strong creative campaigns aligned to brand identity and customer needs
- Proven experience planning and executing campaigns across TV, OOH, Radio, Social, Search and E-mail. Assessing performance and enhancing accordingly.
- Numerical and analytical skills; ability to forecast, interrogate campaign performance
Join us and help us create a thriving and inclusive culture. Together, we\’re more than a Club!
Head of Acquisition Marketing employer: David Lloyd Clubs
Contact Detail:
David Lloyd Clubs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Acquisition Marketing
✨Tip Number 1
Network with professionals in the health and wellness industry. Attend relevant events or webinars where you can meet potential colleagues or stakeholders. Building these connections can give you insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in acquisition marketing, especially within the fitness sector. Being able to discuss current strategies and innovations during interviews will demonstrate your passion and knowledge of the field.
✨Tip Number 3
Prepare to showcase your previous campaign successes. Be ready to discuss specific metrics and outcomes from your past roles that align with the responsibilities of the Head of Acquisition Marketing position.
✨Tip Number 4
Research David Lloyd Clubs thoroughly. Understand their brand values, target audience, and recent marketing initiatives. This will help you tailor your approach and show how you can contribute to their goals.
We think you need these skills to ace Head of Acquisition Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant marketing experience, especially in multi-site customer-facing businesses. Emphasise your achievements in campaign execution and strategy that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for health and wellness, and how your experience aligns with the role of Head of Acquisition Marketing. Mention specific campaigns you've led and their outcomes to demonstrate your expertise.
Showcase Analytical Skills: In your application, provide examples of how you've used numerical and analytical skills to assess campaign performance. Highlight any tools or methods you used to forecast and enhance marketing strategies.
Demonstrate Leadership Experience: Since the role involves managing an in-house design team, include examples of your leadership experience. Discuss how you've fostered a creative environment and encouraged a test-and-learn culture within your previous teams.
How to prepare for a job interview at David Lloyd Clubs
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing strategies and campaigns in detail. Highlight specific examples where you've successfully led acquisition marketing efforts, especially in multi-site environments, as this aligns closely with the role.
✨Demonstrate Leadership Skills
Since this position involves managing a team, be ready to share your experiences in leading teams and collaborating with senior stakeholders. Discuss how you foster creativity and encourage a test-and-learn culture within your team.
✨Know the Brand Inside Out
Research David Lloyd Clubs thoroughly. Understand their brand identity, values, and current marketing initiatives. This will help you tailor your responses and show that you're genuinely interested in contributing to their mission.
✨Prepare for Analytical Questions
Given the emphasis on numerical and analytical skills, be ready to discuss how you've assessed campaign performance in the past. Prepare to explain your approach to forecasting and enhancing marketing strategies based on data insights.
