Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Own and optimise day-to-day eCommerce performance, focusing on customer acquisition and data-driven actions.
- Company: Join David Austin Roses, a globally respected heritage brand with a passion for craftsmanship.
- Benefits: Enjoy hybrid working, 25 days annual leave, employee discounts, and learning opportunities.
- Why this job: Shape the future of a beloved brand while experimenting and making a real impact.
- Qualifications: Experience in digital marketing and a passion for data-driven decision-making.
- Other info: Collaborative environment in a beautiful countryside office with strong growth potential.
The predicted salary is between 28800 - 48000 £ per year.
Location: Albrighton, Shropshire (Hybrid)
BACKGROUND & ROLE PURPOSE
David Austin Roses is one of the world’s most admired heritage brands, renowned for breeding the finest English roses for over sixty years. Building on long-standing success in horticulture and cut-rose licensing, David Austin Rose Bouquets (DARB) was launched as a direct-to-consumer (DTC) proposition, bringing the beauty, craftsmanship and emotional resonance of David Austin roses directly into customers’ homes.
DARB is an early-stage DTC business, live for under a year, with positive customer feedback and strong operational delivery, but still learning who its ideal customer is and how best to communicate its premium proposition. The next phase of growth is not about rapid scale, but about getting the fundamentals right: customer acquisition, conversion, testing, learning and consistency.
The eCommerce & Digital Manager role exists to take clear ownership of day-to-day DTC performance. This is a hands-on operator role for someone who enjoys execution, experimentation and learning, and who can turn performance data into clear actions over time.
You will work closely with the Director, brand and operations teams to build confidence in what works, reduce noise, and create the foundations for future growth.
As an early‑stage D2C business, we are at the point where day‑to‑day performance needs clear, consistent ownership. We are looking for someone who can:
- Proactively find and acquire customers in a low‑volume, early‑stage context
- Turn performance data into clear actions and priorities
- Run a consistent weekly trading and testing rhythm
- Own conversion, funnel performance and the on‑site experience
- Make paid media and email work together as joined‑up acquisition and conversion channels
- Learn from performance and develop an effective multi-channel digital marketing strategy
This role exists to own and improve day‑to‑day DTC performance, with an early focus on customer acquisition and learning, rather than inventing brand strategy or creative from scratch.
Why Join David Austin Roses?
At David Austin Roses, you will help shape the future of a globally respected, heritage brand entering an exciting new chapter of growth. You will work in a thoughtful, warm and highly collaborative environment, surrounded by beauty, creativity and a deep commitment to craft. You will have the freedom to build, the space to experiment, and the opportunity to make a lasting impact on a brand loved around the world.
Benefits
- Hybrid working with flexibility
- Beautiful office environment in the Shropshire countryside
- 25 days annual leave plus bank holidays
- Pension contributions on total earnings
- Employee discounts across roses and bouquets
- Employee Assistance Programme
- Learning and development opportunities
eCommerce & Digital Manager in Albrighton employer: David Austin Roses
Contact Detail:
David Austin Roses Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce & Digital Manager in Albrighton
✨Tip Number 1
Get to know the company inside out! Research David Austin Roses, their values, and their products. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and thinking about how your skills align with the role. Be ready to share specific examples of how you've turned data into actionable insights in previous roles.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace eCommerce & Digital Manager in Albrighton
Some tips for your application 🫡
Show Your Passion for DTC: When writing your application, let your enthusiasm for direct-to-consumer (DTC) businesses shine through. We want to see how much you care about customer acquisition and conversion, so share any relevant experiences that highlight your passion!
Be Data-Driven: Since this role is all about turning performance data into actionable insights, make sure to mention any experience you have with data analysis. We love candidates who can demonstrate how they've used data to drive decisions in previous roles.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that align with our eCommerce & Digital Manager role. We appreciate when candidates take the extra step to connect their background with our needs.
Apply Through Our Website: We encourage you to apply directly through our Careers page. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at David Austin Roses!
How to prepare for a job interview at David Austin Roses
✨Know Your Numbers
As an eCommerce & Digital Manager, you'll need to be comfortable with performance data. Brush up on key metrics like conversion rates and customer acquisition costs. Be ready to discuss how you've used data in the past to drive decisions and improve performance.
✨Show Your Hands-On Experience
This role is all about execution and experimentation. Prepare examples of past projects where you took ownership of digital marketing strategies or DTC performance. Highlight your ability to run tests and learn from results, as this will resonate well with their focus on getting the fundamentals right.
✨Understand the Brand
David Austin Roses is a heritage brand with a strong identity. Familiarise yourself with their products and values. Be prepared to discuss how you can align your digital strategies with their brand ethos and help communicate their premium proposition effectively.
✨Be Ready to Collaborate
Collaboration is key in this role. Think of examples where you've worked closely with cross-functional teams, such as brand and operations. Emphasise your communication skills and how you can contribute to building confidence in what works for the business.
