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- Tasks: Lead marketing mix modelling projects and mentor junior analysts in a dynamic consultancy.
- Company: A leading boutique marketing effectiveness consultancy with a focus on innovative strategies.
- Benefits: Competitive salary, flexible hybrid working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on training and development.
- Why this job: Make a real impact by using data to solve marketing challenges for well-known brands.
- Qualifications: 5-8 years of experience in econometric modelling and strong statistical tool proficiency.
The predicted salary is between 75000 - 80000 £ per year.
We are working with a leading boutique marketing effectiveness consultancy experiencing sustained growth. The firm collaborates with many well-known brands to understand the true impact of marketing, answering specific questions and planning more effective strategies. They use econometric modelling to build a detailed understanding of marketing components and influencing factors, analysing elements from brand and direct advertising performance to price and promotional optimisation, within the wider context of factors such as climate change and cost of living. They undertake complex analysis projects outside marketing scope, which are investigated for clients using advanced statistical techniques. Thoughtful, logical analysis is central to their work, with a focus on communicating analysis in an easily understandable and actionable way to help clients plan marketing programmes and strategies.
This role is ideal for someone ready to take the next step in their career: transitioning from mainly hands-on modelling to managing and guiding projects delivered by others. They are seeking a hybrid doer/manager – someone who can maintain a strategic overview while staying hands-on when needed, i.e. confidently switching between delivery and leadership. They are seeking an independently minded professional with around 5-8 years of experience in a similar role. Whether your background is agency-based, client-side, from a specialist modelling house, or as an independent consultant, they welcome diverse perspectives to grow the team.
Responsibilities
- Deliver outstanding marketing mix modelling (MMM) evaluation for clients, directly or through Analyst resources as needed.
- Manage collection and preparation of data from a range of sources.
- Use statistical analysis tools (R, EViews, Excel) to produce robust models.
- Translate results into engaging presentations to clearly communicate insights to clients.
- Play a key role in developing new tools, techniques and R&D projects alongside the team.
- Collaborate in a training-friendly environment to mentor less experienced colleagues.
Qualifications and experience
- Around 5-8 years of experience in a similar role (agency-based, client-side, modelling house, or independent consultancy welcomed).
- Experience with econometric modelling and marketing mix modelling.
- Proficiency with statistical tools such as R, EViews and Excel.
- Ability to manage projects, balance strategic oversight with hands-on delivery, and communicate complex analysis clearly.
Location and working arrangements
Based in London E1 with flexible hybrid working; regular office attendance to support team dynamics and mentoring of junior colleagues.
How to apply
For more information, get in touch with the recruitment partner, Datatech Analytics, to find out more. Get in contact to arrange a confidential call.
Senior MMM Analyst/Consultant - marketing effectiveness employer: Datatech
Contact Detail:
Datatech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior MMM Analyst/Consultant - marketing effectiveness
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing and analytics space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best work in econometric modelling and marketing mix analysis. Use real-world examples to demonstrate how your insights have driven results. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing effectiveness and data analysis. Think about how you can communicate complex concepts in a simple way, just like the role requires. We want to see you shine when it comes to explaining your thought process!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. So, get your application in and let’s see what you’ve got!
We think you need these skills to ace Senior MMM Analyst/Consultant - marketing effectiveness
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior MMM Analyst/Consultant role. Highlight your econometric modelling experience and any relevant projects you've managed, as this will show us you're a great fit for the position.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing effectiveness and how your background makes you the perfect candidate. Don't forget to mention specific tools like R or EViews that you've used in your previous roles.
Showcase Your Analytical Skills: In your application, be sure to demonstrate your analytical prowess. Share examples of how you've used data to solve marketing problems or improve strategies for clients. We love seeing real-world applications of your skills!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at Datatech
✨Know Your Numbers
Brush up on your econometric modelling and marketing mix modelling knowledge. Be ready to discuss specific projects where you've used statistical tools like R, EViews, or Excel. This will show that you not only understand the theory but can also apply it practically.
✨Showcase Your Communication Skills
Prepare to explain complex analysis in simple terms. Think of examples where you've translated data insights into engaging presentations for clients. This is crucial as the role requires clear communication of findings to help clients make informed decisions.
✨Demonstrate Leadership Potential
Since the role involves managing projects and mentoring junior colleagues, be ready to share experiences where you've led a team or guided others. Highlight your ability to balance strategic oversight with hands-on delivery, showcasing your hybrid doer/manager capabilities.
✨Stay Curious and Engaged
Exhibit your passion for using data to solve marketing problems. Prepare thoughtful questions about the company's approach to marketing effectiveness and how they tackle challenges like climate change and cost of living. This shows your enquiring mind and genuine interest in their work.