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- Tasks: Drive insightful analysis to optimise marketing performance and support data-driven decision-making.
- Company: Join a dynamic, data-driven team in a progressive analytics department.
- Benefits: Hybrid working, competitive salary, discretionary bonus, and opportunities for growth.
- Why this job: Make an impact by transforming data into strategic insights and storytelling.
- Qualifications: Degree in relevant field and experience in marketing analytics required.
- Other info: Fast-paced environment with a culture of experimentation and innovation.
The predicted salary is between 42000 - 84000 £ per year.
Senior Marketing Performance Analyst
Hybrid working: 2-3 days in London offices, remainder at home
Salary: £50,000 – £60,000 negotiable DOE plus discretionary bonus
Job Reference: J13003
Our client is seeking a highly skilled and versatile Senior Marketing Performance Analyst to join their dynamic and data-driven centralised Analytics department.
You\’ll be part of a progressive team embedding predictive insights and marketing effectiveness analysis into every stage of the marketing campaign lifecycle.
You will be responsible for driving insightful performance analysis to optimise business marketing outcomes. This role is about more than reporting, it’s about storytelling, rapid experimentation, and driving smarter marketing decisions.
You\’ll partner closely with Marketing, CRM, Customer Intelligence, and Data teams to ensure every campaign is rooted in actionable insight, and every customer marketing journey is an opportunity for growth.
Accountabilities included:
- Deliver fast, insightful analysis of marketing performance to optimise future activity
- Support the creation and testing of predictive models and customer segmentation strategies
- Drive continuous improvement in CRM outcomes and customer personalisation efforts
- Design and maintain intuitive performance dashboards for marketing teams
- Translate customer and campaign data into clear, strategic recommendations
- Support a culture of experimentation and insight-led decision-making within marketing
Qualifications
- Graduate and/or postgraduate degree in a relevant discipline (e.g. STEM, Maths, Statistics, Physics but not exclusively) or equivalent experience.
- Previous experience in a commercial, CRM, or marketing analytics role is essential.
- Hands-on experience with campaign evaluation techniques and uplift modelling as well as being comfortable working in fast-paced environments.
- Technically proficient in SQL and Excel, as well as competent with Data visualisation software, Power BI preferrable.
- Strong communicator, able to influence through data storytelling.
If this sounds like the role for you then please apply today!
Senior Marketing Performance Analyst employer: Datatech Analytics
Contact Detail:
Datatech Analytics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Performance Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. Think about how you can showcase your analytical prowess and past successes in a way that resonates with the hiring team. Remember, it’s all about making your data insights relatable!
✨Tip Number 3
Don’t just apply and wait! Follow up on your applications after a week or so. A quick email expressing your enthusiasm can keep you top of mind and show that you’re genuinely interested in the role.
✨Tip Number 4
Use our website to find roles that match your skills. We’ve got a range of opportunities waiting for you, and applying through us can streamline the process. Plus, we love seeing familiar faces!
We think you need these skills to ace Senior Marketing Performance Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Senior Marketing Performance Analyst role. Highlight your analytical prowess and any relevant projects that showcase your ability to drive marketing insights.
Craft a Compelling Cover Letter: Use your cover letter to tell your story! Explain why you’re passionate about marketing analytics and how your background makes you a perfect fit for our team. Don’t forget to mention your experience with predictive models and data storytelling.
Showcase Your Technical Skills: Since this role requires proficiency in SQL, Excel, and data visualisation tools like Power BI, make sure to highlight these skills prominently. If you have specific examples of how you've used these tools to drive marketing decisions, share them!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status.
How to prepare for a job interview at Datatech Analytics
✨Know Your Numbers
As a Senior Marketing Performance Analyst, you'll need to demonstrate your analytical skills. Brush up on key metrics and performance indicators relevant to marketing campaigns. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Storytelling Skills
This role is all about storytelling through data. Prepare examples of how you've translated complex data into actionable insights. Think about how you can present your findings in a way that resonates with non-technical stakeholders.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing SQL, Excel, and any data visualisation tools like Power BI. If you have experience with predictive modelling or customer segmentation, be prepared to share specific examples of how you've applied these techniques.
✨Emphasise Collaboration
You'll be working closely with various teams, so highlight your teamwork skills. Prepare to discuss how you've partnered with marketing, CRM, or data teams in the past to achieve common goals. Show that you value insight-led decision-making and continuous improvement.
