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- Tasks: Drive insightful analysis to optimise marketing performance and support data-driven decisions.
- Company: Join a dynamic, data-driven analytics team in a progressive environment.
- Benefits: Competitive salary, hybrid working, and discretionary bonuses.
- Why this job: Make an impact by transforming data into strategic marketing insights.
- Qualifications: Degree in relevant field and experience in marketing analytics required.
- Other info: Fast-paced role with opportunities for growth and innovation.
The predicted salary is between 40000 - 60000 £ per year.
Senior Marketing Performance Analyst
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.
Hybrid working: 2-3 days in London offices, remainder at home
Salary: £50,000 – £60,000 negotiable DOE plus discretionary bonus
Job Reference: J13003
Our client is seeking a highly skilled and versatile Senior Marketing Performance Analyst to join their dynamic and data-driven centralised Analytics department.
You\’ll be part of a progressive team embedding predictive insights and marketing effectiveness analysis into every stage of the marketing campaign lifecycle.
You will be responsible for driving insightful performance analysis to optimise business marketing outcomes. This role is about more than reporting, it’s about storytelling, rapid experimentation, and driving smarter marketing decisions.
You\’ll partner closely with Marketing, CRM, Customer Intelligence, and Data teams to ensure every campaign is rooted in actionable insight, and every customer marketing journey is an opportunity for growth.
Accountabilities included:
- Deliver fast, insightful analysis of marketing performance to optimise future activity
- Support the creation and testing of predictive models and customer segmentation strategies
- Drive continuous improvement in CRM outcomes and customer personalisation efforts
- Design and maintain intuitive performance dashboards for marketing teams
- Translate customer and campaign data into clear, strategic recommendations
- Support a culture of experimentation and insight-led decision-making within marketing
Qualifications
- Graduate and/or postgraduate degree in a relevant discipline (e.g. STEM, Maths, Statistics, Physics but not exclusively) or equivalent experience.
- Previous experience in a commercial, CRM, or marketing analytics role is essential.
- Hands-on experience with campaign evaluation techniques and uplift modelling as well as being comfortable working in fast-paced environments.
- Technically proficient in SQL and Excel, as well as competent with Data visualisation software, Power BI preferrable.
- Strong communicator, able to influence through data storytelling.
If this sounds like the role for you then please apply today!
Senior Marketing Performance Analyst employer: Datatech Analytics
Contact Detail:
Datatech Analytics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Performance Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. You want to showcase how your past experiences align with the role of a Senior Marketing Performance Analyst. Make it engaging!
✨Tip Number 3
Show off your analytical skills during interviews. Bring examples of how you’ve used data to drive marketing decisions. We love seeing candidates who can turn numbers into actionable insights!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for talent like yours!
We think you need these skills to ace Senior Marketing Performance Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Performance Analyst. Highlight your experience in marketing analytics, data storytelling, and any relevant technical skills like SQL and Excel. We want to see how you can drive smarter marketing decisions!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing performance analysis and how your background aligns with our needs. Don’t forget to mention your experience with predictive models and customer segmentation strategies.
Showcase Your Analytical Skills: In your application, be sure to include specific examples of how you've delivered insightful analysis in past roles. We love seeing how you've optimised marketing outcomes through data-driven decisions, so don’t hold back on the details!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and we’ll make sure your application lands in the right hands. Let’s get started on this journey together!
How to prepare for a job interview at Datatech Analytics
✨Know Your Numbers
As a Senior Marketing Performance Analyst, you'll need to demonstrate your analytical skills. Brush up on key metrics and performance indicators relevant to marketing campaigns. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Storytelling Skills
This role is all about storytelling through data. Prepare examples of how you've translated complex data into actionable insights. Think about how you can present your findings in a way that resonates with non-technical stakeholders.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing SQL, Excel, and any data visualisation tools like Power BI. If you have experience with these, be prepared to share specific examples of how you've used them to enhance marketing performance.
✨Emphasise Collaboration
You'll be working closely with various teams, so highlight your experience in cross-functional collaboration. Share instances where your insights have influenced marketing strategies or improved CRM outcomes, showcasing your ability to work as part of a team.
