Senior MMM Analyst/Consultant - marketing effectiveness in Basingstoke

We are currently working closely with a leading boutique marketing effectiveness consultancy who are experiencing sustained growth and keen to hire a Senior MMM Professional to take on the journey with them. They collaborate with many of the world's best-known brands helping them to understand the true impact of their marketing, working together to answer specific marketing related questions and planning more effective marketing strategies.

They use techniques such as econometric modelling to build a detailed understanding of every marketing component and all of the influencing factors. They analyse all elements of marketing, from the performance of brand and direct advertising, to price and promotional optimisation, and all within the context of the wider world from climate change to the rising cost of living. They also undertake complex analysis projects that are outside the scope of marketing, but can be investigated for clients using their highly developed statistical techniques.

Thoughtful, logical analysis is at the heart of what they do - thriving on complex challenges, solving problems by exploring new ideas, advancing techniques and paying great attention to detail. Despite the complexity of their work, their main aim is to communicate this analysis in an easily understandable and actionable way; enabling clients to more effectively plan their marketing programmes and strategies.

They'd like you to join them in developing and adding to these approaches - they are looking for someone with an enquiring mind, a keen attention to detail, and who thrives on using data to solve marketing problems for clients.

More about the role and person:

• This role is ideal for someone ready to take the next step in their career: transitioning from mainly hands-on modelling to managing and guiding projects delivered by others.
• They're seeking a hybrid doer/manager, someone who can maintain a strategic overview while still being hands-on when needed, i.e. confidently switch between delivery and leadership.
• They are looking for an independently minded professional with around 5-8 years of experience in a similar role.
• Whether your background is agency-based, client-side, from a specialist modelling house, or as an independent consultant, they welcome all perspectives and are excited to grow their diverse team.

Reporting to the Director, the primary responsibility of the Lead Analyst is to deliver outstanding marketing mix modelling (MMM) evaluation for their clients. This will include, either directly or indirectly through Analyst resources as needed, managing the collection and preparation of data from a range of sources, using statistical analysis tools such as R, Eviews and Excel to produce robust models, and then translating the results into engaging presentations to clearly communicate the results and insights to clients.

They pride themselves on their innovative approach to analysis and insight and you will also play a key role in the development of new tools, techniques and other R&D projects alongside the other members of the team.

If you are someone who thrives in a collaborative environment and values diverse perspectives, you're motivated by the challenge of helping businesses grow and evolve through data-driven insight. You're also excited by the opportunity to influence and shape the technical direction of a forward-thinking team.

Then please do get in touch with our recruitment partner, Datatech Analytics, to find out more. Based in London E1, and whilst they work on a flexible hybrid basis, they would like this person to be able to regularly come into the office to facilitate a team dynamic and foster mentoring relationships with more junior colleagues.

So if you're seeking a role that balances autonomy with the support of industry-leading peers and offers the freedom to think, grow, and innovate then this position may be exactly what you're looking for. Get in contact to arrange a confidential call.