At a Glance
- Tasks: Localise and execute marketing strategies for Northern Europe, driving demand generation across various channels.
- Company: Join a leading tech company with a focus on work-life balance and employee well-being.
- Benefits: Enjoy generous retirement plans, mental health support, and opportunities for professional growth.
- Other info: Collaborate in a multicultural environment with excellent career progression opportunities.
- Why this job: Make a real impact in a dynamic role while building and leading a local marketing team.
- Qualifications: 7-12 years of marketing experience, preferably in B2B and technology sectors.
The predicted salary is between 72000 - 88000 £ per year.
Reporting to the SVP of Marketing for EMEA & APAC, the Marketing Director will be responsible for localising and executing the EMEA marketing strategy and plan for the Northern Europe region. This is a crucial role within the team to localise our marketing and drive demand generation across the different regional channels from events and conferences to email, web, social media, search, and display.
It is a permanent full-time role based in London with an opportunity to establish marketing in the country and grow the role and the team in the coming years.
- Localise and execute the marketing strategy and plan for Northern Europe, based on the EMEA Marketing strategy and plan.
- Drive demand generation in the region, both offline and online.
- Optimise and measure the success of the different activities and initiatives.
- Report on the impact of leads, opportunities, cost per lead, cost per opportunity and the overall return on marketing investment.
- As the regional presence grows, build and manage a local marketing team, and take ownership of the regional marketing budget.
- Act as a strategic marketing partner to local Sales leadership and regional stakeholders.
- Identify opportunities to improve regional marketing performance based on market insight, performance data, and commercial feedback.
Benefits:
- Culture and benefits built around work-life balance.
- Extensive resources to support physical and mental health.
- Employee assistance program.
- Generous retirement plans.
- Incentives for referring new colleagues.
- Learning, training and mentoring programs.
- Cross-functional projects.
- Stretch assignments to help you progress.
- Receive feedback and earn bonuses from peers & managers.
- Employee bonding activities.
- ESG and charitable team initiatives.
Ability to collaborate across functions and regions within a multicultural environment. Comfortable influencing stakeholders without direct authority. Ability to work productively within a virtual team environment as well as independently. Ability to build strong working relationships, especially the local sales team. Is flexible and adaptable in approach. Strategic and creative thinker with a hands-on, execution-oriented approach. Proactive, flexible, quick to adjust, and focused on execution and results.
PC proficiency with Microsoft Office 365 applications knowledge (Copilot, Excel, Word, PowerPoint, Outlook, Teams, and SharePoint). Ability to demonstrate a high degree of confidentiality, discretion, and professionalism. Meticulous and analytical with strong planning skills. Experience collaborating with external partners and suppliers. Fluency in English (written & spoken); an additional Northern European language is an advantage. Good understanding of the right and most effective marketing mix and channels in the Northern Europe region, including events, conferences, email, web, social media, paid search, and display. Experience with AI, CRM (e.g. Salesforce), marketing, and social media tools is an advantage (e.g. Pardot, LinkedIn and Sitefinity). Propensity to respond to deadlines ahead of schedule. Ability to translate marketing performance data into meaningful business insights. Strong organisational skills. Digital savviness in terms of executing local initiatives over different tools and channels. Persuasive communication and people skills - written and verbal.
A master’s degree in marketing or related fields is an advantage. A bachelor’s degree (or equivalent) in marketing, communications, business or related fields is desirable. Previous experience in a technology SaaS company would be a great advantage, ideally in the financial services/legal sectors.
Knowledge & Experience:
- Experience partnering closely with Sales and senior stakeholders is preferred.
- Strong knowledge of B2B marketing.
- Candidates must have full eligibility to work in the UK without any restrictions.
- Previous people management experience is an advantage, but not required.
- Minimum 7-12 years’ experience in marketing, preferably in a regional, field marketing, demand generation, or integrated marketing role within a global organisation.
Marketing Director (Northern Europe) employer: Datasite
As a Marketing Director based in London, you will join a forward-thinking company that prioritises work-life balance and employee well-being through extensive resources for physical and mental health. With a strong emphasis on professional growth, the company offers learning and mentoring programmes, cross-functional projects, and opportunities to build a local marketing team, making it an ideal environment for those looking to make a meaningful impact in a multicultural setting.
