At a Glance
- Tasks: Lead integrated marketing programmes to create and convert sales pipeline.
- Company: Dynamic B2B SaaS company focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a fast-paced environment with excellent career advancement opportunities.
- Why this job: Make a real impact by driving demand generation and collaborating with diverse teams.
- Qualifications: 4-6 years in demand generation with strong digital marketing skills.
The predicted salary is between 45000 - 60000 £ per year.
The Demand Generation Marketing Manager will lead the planning and delivery of integrated marketing programmes designed to create and convert pipeline for the sales team. This role is responsible for orchestrating activity across key digital channels including email, paid media, content, and search. Working closely with marketing, sales, product, and senior leadership, you will ensure demand generation activity is aligned to revenue targets, continuously optimised, and delivering impact across the full funnel.
Responsibilities
- Campaign Strategy & Execution: Define and execute multi-channel demand generation plans across email, content, SEO/SEM and paid social, with a clear focus on driving pipeline and accelerating buyer engagement.
- Lead Generation & Nurturing: Build and optimise campaigns that generate high-quality MQLs and effectively progress them through to SQL. Oversee lead flow, qualification, and seamless handover to sales.
- Paid Media Management: Own the performance of paid acquisition channels such as Google Ads and LinkedIn, continuously optimising campaigns to improve efficiency, reach, and return on investment.
- Content Development: Partner with the content team to produce compelling, conversion-focused assets (including whitepapers, case studies, blogs, and landing pages) that support campaign performance and educate target audiences on our SaaS offering.
- ABM & Segmentation: Support and execute targeted Account-Based Marketing initiatives, using segmentation and personalisation to engage priority accounts and key decision-makers.
- Collaboration with Sales: Work closely with sales to align on pipeline targets, lead definitions, scoring models, and follow-up processes. Incorporate sales feedback to refine targeting and campaign effectiveness.
- CRM & Marketing Automation: Utilise HubSpot to build, deploy, and manage campaigns, track engagement, and ensure accurate reporting and visibility of marketing impact across the funnel.
- Reporting & Analytics: Monitor and evaluate campaign performance, including metrics such as ROI, cost per lead, and conversion rates. Translate insights into clear recommendations and continuous improvement.
- Budget Management: Manage demand generation spend, ensuring budget is allocated effectively and delivers maximum return.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related discipline (or equivalent experience).
- 4–6 years’ experience in demand generation, digital, or growth marketing, ideally within a B2B SaaS environment.
- Demonstrated success in building and scaling campaigns that drive measurable pipeline and revenue impact.
- Strong hands-on experience across paid media, email marketing, content, and marketing automation platforms (ideally HubSpot).
- Experience executing Account-Based Marketing and segmentation strategies.
- Good understanding of the B2B buying journey and SaaS sales processes.
- Data-driven mindset, comfortable using performance insights to inform decisions and optimise activity.
- Strong organisational skills, with the ability to manage multiple campaigns simultaneously.
- Confident communicator with experience working cross-functionally across sales, marketing, and product teams.
Preferred Skills
- Experience with SEO/SEM, retargeting strategies, and conversion rate optimisation (CRO).
- Background in demand generation within construction or related industries.
- Familiarity with lead scoring frameworks and lifecycle nurturing programmes.
Demand Generation Manager in Chester employer: DataScope Systems
As a Demand Generation Manager at our company, you will thrive in a dynamic and collaborative work culture that prioritises innovation and employee growth. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages creativity and strategic thinking, all while being located in a vibrant area that fosters both personal and professional connections.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in Chester
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing efforts. Bring ideas to the table on how you could enhance their demand generation strategies – it shows initiative!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it makes tracking your application easier for us!
We think you need these skills to ace Demand Generation Manager in Chester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Demand Generation Manager role. Highlight your experience in multi-channel marketing, lead generation, and any specific tools like HubSpot that you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about demand generation and how your previous successes can translate into results for StudySmarter. Keep it engaging and relevant to the job description.
Showcase Your Achievements:When detailing your experience, focus on quantifiable achievements. Did you increase lead generation by a certain percentage? Share those numbers! We love seeing how you've made an impact in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the StudySmarter team!
How to prepare for a job interview at DataScope Systems
✨Know Your Demand Generation Inside Out
Make sure you understand the ins and outs of demand generation marketing. Brush up on your knowledge of multi-channel strategies, especially around email, content, and paid media. Be ready to discuss how you've successfully executed campaigns in the past and how they drove pipeline and revenue.
✨Showcase Your Analytical Skills
Since this role involves a lot of reporting and analytics, be prepared to talk about how you've used data to inform your decisions. Bring examples of metrics you've tracked, like ROI and conversion rates, and how you've optimised campaigns based on those insights.
✨Collaboration is Key
This position requires working closely with sales and other teams, so highlight your experience in cross-functional collaboration. Share specific examples of how you've aligned marketing efforts with sales goals and how that improved lead flow and campaign effectiveness.
✨Be Ready to Discuss Content Development
Content is a big part of demand generation, so be prepared to talk about your experience in creating compelling assets. Discuss any successful whitepapers, case studies, or blogs you've developed and how they contributed to campaign performance and audience engagement.
