At a Glance
- Tasks: Lead marketing strategy and execution for a growing tech company, targeting pharma customers and healthcare professionals.
- Company: Join Datapharm, a dynamic company focused on innovation and collaboration.
- Benefits: Enjoy private medical insurance, dental plans, life assurance, and enhanced parental leave.
- Other info: Diverse and inclusive workplace encouraging applicants from all backgrounds.
- Why this job: Shape the future of marketing in a fast-paced environment while making a real impact.
- Qualifications: Senior marketing leadership experience with a strong understanding of AI and digital marketing.
The predicted salary is between 80000 - 100000 £ per year.
Who we are looking for: As Head of Marketing, you will lead Datapharm’s marketing function at a pivotal point in our growth. You will own the positioning, promotion, and protection of the Datapharm brand across all touchpoints. You will build and execute a marketing strategy that serves two distinct stakeholder groups: (1) pharma customers- our economic buyers, supporting complex, multi-stakeholder B2B buying journeys, driving pipeline and revenue growth (ARR) - and (2) healthcare professionals (HCPs)- our product ‘end users’, driving awareness, engagement, and adoption through more B2C-style communications, education, and a compelling digital experience. A strong understanding of AI adoption in martech is essential. This is a senior leadership role requiring both strategic vision and strong operational execution.
What you’ll be doing:
- Strategic Planning & Execution
- Develop and implement a marketing strategy aligned to business objectives and revenue targets, covering both pharma customers (B2B) and Healthcare Professional audiences.
- Own segmentation, personas, and messaging frameworks for two distinct stakeholder groups — pharma buyers with complex sales cycles, and HCPs requiring credible, compliant engagement.
- Plan and execute multi-channel campaigns across brand awareness, lead generation, and customer acquisition.
- Own the full marketing mix: campaigns, content, launches, events, communications and PR.
- Design and deliver sales enablement content including pitch decks, case studies, and proof points.
- Shape compelling value propositions aligned to the product portfolio and roadmap.
- Team Leadership & Collaboration
- Build, lead and develop a high-performing marketing team with a culture of collaboration and innovation.
- Work cross-functionally with Sales, Product and Customer Success to keep marketing tightly aligned to commercial priorities.
- Set clear objectives and performance standards, with regular feedback and development opportunities.
- Brand & Digital
- Protect and enhance Datapharm's brand identity and reputation, ensuring consistency across all channels and markets.
- Lead digital marketing including SEO, paid media, social and email to drive visibility and lead generation.
- Drive thought leadership and PR to raise profile with key industry audiences.
- Tools, Budget & Performance
- Own and manage all marketing tools, channels and platforms including the website and email.
- Lead AI adoption within the marketing team to improve efficiency and output quality.
- Manage the marketing budget, track ROI, and report regularly to the Executive team on performance and investment effectiveness.
- Partnership & Ecosystem
- Develop co-marketing initiatives with strategic partners and represent Datapharm at industry events.
- Leverage ecosystem relationships to support lead generation, content distribution and brand reach.
- Mergers & Acquisitions
- Partner with the Executive team on the marketing implications of potential acquisitions and lead integration planning to ensure brand consistency and minimal disruption.
What you'll need to succeed:
- Aptitude, Skills & Abilities
- Exceptional strategic thinker with the ability to translate business objectives into high-impact marketing programmes.
- Strong analytical and data-driven mindset, confident interpreting performance metrics and commercial data.
- Outstanding communicator and storyteller, able to influence at all levels from the Board to frontline teams.
- Skilled project manager, able to run multiple complex workstreams simultaneously.
- Strong knowledge of AI tools, digital marketing channels and the evolving martech landscape.
- Clear commercial acumen with an understanding of how marketing investment drives revenue growth.
- Experience leading M&A communications and brand integration.
- Behaviours & Attributes
- Visionary yet hands‑on — sets strategic direction and gets into the detail when needed.
- Collaborative, with the ability to build trusted relationships across the business and with external partners.
- Inclusive leadership style with a genuine commitment to developing others.
- Results‑driven with a bias for action and a focus on commercial impact.
- Resilient and adaptable — thrives in a fast‑paced, high‑growth environment.
- Curious and innovative, always seeking fresh ways to connect with audiences.
- Experience & Qualifications
- Senior marketing leadership experience at Head of or Director level, ideally in a high‑growth business.
- Proven track record delivering multi-channel marketing strategies with measurable commercial results.
- Experience leading M&A marketing integration projects.
- Strong people leadership experience including mentoring and coaching.
- Degree in Marketing, Business, Communications or a related field; MBA or advanced degree preferred.
- B2B and/or professional services experience advantageous.
Company Benefits:
- Private Medical Insurance.
- Dental Plan.
- Life Assurance 4x Annual Salary.
- Enhanced Parental Leave.
- Pension Contributions of 10% after 1 year of service.
- Workplace Nursery Scheme.
At Datapharm we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience does not align perfectly with everything in the job description, we still encourage you to apply.
Head of Marketing in Leatherhead employer: Datapharm
At Datapharm, we pride ourselves on being an exceptional employer that fosters a culture of collaboration, innovation, and inclusivity. As the Head of Marketing, you will not only lead a high-performing team but also have access to comprehensive benefits such as private medical insurance, enhanced parental leave, and a generous pension scheme, all while working in a dynamic environment that encourages personal and professional growth. Our commitment to diversity and support for employee development makes Datapharm a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Leatherhead
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Head of Marketing role.
✨Tip Number 2
Show off your skills in real-time! Consider creating a personal project or case study that showcases your marketing strategy and execution abilities. This will give you something tangible to discuss during interviews and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for the interview by researching Datapharm’s brand and recent campaigns. We want to see that you’re genuinely interested in our mission and have ideas on how to enhance our marketing efforts. Tailor your insights to align with our goals!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Marketing in Leatherhead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in strategic marketing and team leadership. We want to see how your skills align with our needs, especially in B2B and B2C contexts.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful campaigns or projects you've led. We love numbers, so include metrics that demonstrate your impact on revenue growth and brand awareness.
Be Authentic:Let your personality shine through in your application. We value genuine communication, so don’t hesitate to share your passion for marketing and how you can contribute to our mission at Datapharm.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Datapharm
✨Know Your Audience
Before the interview, research Datapharm's target audiences—pharma customers and healthcare professionals. Understand their needs and how your marketing strategies can address them. This will help you tailor your responses and demonstrate your strategic thinking.
✨Showcase Your AI Knowledge
Since a strong understanding of AI adoption in martech is essential for this role, be prepared to discuss your experience with AI tools and how they can enhance marketing efforts. Bring examples of how you've successfully integrated AI into previous campaigns.
✨Prepare for Strategic Discussions
Expect questions about your approach to developing and executing marketing strategies. Be ready to share specific examples of past successes, particularly in B2B and B2C contexts. Highlight your ability to translate business objectives into impactful marketing programmes.
✨Demonstrate Leadership Skills
As a senior leadership role, it's crucial to showcase your people management skills. Prepare to discuss how you've built and led high-performing teams, fostered collaboration, and developed talent. Share stories that illustrate your inclusive leadership style and commitment to team success.
