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For Companies At a Glance
- Tasks: Lead analytics strategies to optimise media budgets and enhance client performance.
- Company: Join a leading agency working with top global brands.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact in the world of media analytics and drive excellence.
- Qualifications: Degree in Maths, Statistics, or Economics; strong analytical skills required.
- Other info: Dynamic role with opportunities to influence across Europe.
The predicted salary is between 43200 - 72000 £ per year.
About the Role
The Business Director, Applied Analytics role is here to bridge the gap between the client teams and Analytics best practice. This position plays an integral part in supporting media investment teams as they set their annual media budgets and optimize effective plans for their accounts. This includes developing a thorough understanding of the media marketing measurement landscape and being able to effectively articulate complex concepts in a digestible way to clients and internal teams. We have a unique opportunity to raise the bar for Analytics across the client, working with some of the biggest brands on the planet. You will help drive the education of the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving Analytics excellence further still.
Responsibilities
- Lead the creation of budget setting exercises at ZEUR level and provide recommendations on a diverse array of channel budget optimization tools and methodologies to be applied centrally.
- Leverage Marketing Mix Models and Media Best Practice to achieve this goal.
- Leverage Client Measurement Framework to understand the different ways each touchpoint performance is measured (RDM, Search, TV, Online Video, others).
- Work with markets in Europe to calibrate Marketing Mix Model response curves into the agency media planning software.
- Lead the development of consolidated Marketing Mix Model analysis for Client Category teams.
- Utilize statistical techniques to apply available FMCG benchmarks to complete missing information.
- Provide relevant inputs to Client Zone Europe Media Principles and work with category to localize this guide.
- Integrate key media concepts into the narrative, such as reach, frequency, grps, carry over generation, multimedia measurement, brand-demand generation.
- Collect relevant data assets from markets in cluster to localize sufficiency guidelines.
- Explain and train local cluster markets into the usage of these concepts.
Qualifications
- Bachelor’s degree, preferably in Applied Math, Statistics, Economics, or Management (with heavily quantitative classwork) or relevant experience.
- Experience in a highly analytic or strategic role.
Required Skills
- Detail-oriented, comfortable working with numbers, and able to apply statistical methods within a Marketing context.
- Proactive; strong attention to detail.
- Able to work on multiple projects at the same time.
- Polished verbal and written communications skills.
- Familiar with some of theoretical / practical knowledge on the techniques described below:
- Marketing or Media Mix Modelling (understand outputs, perform).
- Regression / Multi-variate regression analysis.
- Ad Effectiveness research.
- A/B Tests, Lift analysis, Multicell analysis.
- Digital & Multi-touch attribution.
- Media Mix Optimization, based on response curves.
Preferred Skills
- Experience in a highly analytic or strategic role.
Director Business Analytics in Slough employer: DATAHEAD
Contact Detail:
DATAHEAD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Business Analytics in Slough
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to analytics. We recommend using the STAR method to structure your answers, showcasing your skills and experiences effectively.
✨Tip Number 3
Showcase your expertise! Create a portfolio or case studies that highlight your analytical skills and successful projects. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Director Business Analytics in Slough
Some tips for your application 🫡
Show Your Analytical Skills: Make sure to highlight your experience with data analysis and statistical methods in your application. We want to see how you've used these skills in real-world scenarios, especially in a marketing context.
Tailor Your Application: Don’t just send the same CV and cover letter for every job. Take the time to tailor your application to this specific role. Mention how your background aligns with the responsibilities listed in the job description, especially around budget setting and media optimization.
Communicate Clearly: Since this role involves explaining complex concepts, make sure your written communication is clear and concise. Use straightforward language and avoid jargon where possible. We want to see that you can articulate your thoughts effectively.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at DATAHEAD
✨Know Your Numbers
As a Director of Business Analytics, you'll need to be comfortable with numbers and statistical methods. Brush up on your knowledge of Marketing Mix Models and regression analysis before the interview. Be ready to discuss how you've applied these techniques in past roles and how they can benefit the company.
✨Communicate Complex Concepts Simply
You'll be explaining complex analytics concepts to clients and internal teams, so practice articulating these ideas in a clear and digestible way. Consider preparing a few examples where you've successfully simplified complex data for stakeholders in the past.
✨Showcase Your Proactivity
This role requires a proactive approach to problem-solving. Think of instances where you've taken the initiative to improve processes or drive results. Be prepared to share these examples during your interview to demonstrate your ability to lead and innovate.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your analytical thinking and decision-making skills. Prepare by thinking through potential challenges you might face in this role and how you would address them, especially in relation to budget setting and media optimisation.