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- Tasks: Join a dynamic team to deliver impactful econometric modeling and marketing effectiveness projects.
- Company: A rapidly growing econometrics agency with top UK clients like KPMG and UKTV.
- Benefits: Enjoy a hybrid work environment and access to cutting-edge technology.
- Why this job: Make a real impact by helping clients drive growth through data-driven insights.
- Qualifications: 1-3 years in Econometrics/Data Analytics; proficiency in Excel, R; relevant degree required.
- Other info: Opportunity to work on diverse projects with a supportive and innovative team.
The predicted salary is between 36000 - 60000 £ per year.
DATAHEAD has proudly partnered with this global Silicon Valley tech firm, actively supporting the recruitment of two strong Senior Analysts with a strong background in Marketing Mix Modelling!
🔍 Who are they?
The Analytics & Insight team at this global Silicon Valley tech firm is dedicated to fueling every media planning decision with the best data and insights available. Their data-driven approach to media strategy, planning, and activation emphasizes accountability and innovation.
📈 Their Data Science & Modelling team specializes in marketing analytics and is committed to building connections along clients\’ business journeys. They analyze just under a billion £ of communications spent each year, making them the leading experts in their field.
💼 Overview of the role
They are seeking a Senior Analyst to support the Director in the technical aspects of analytics projects. You\’ll be responsible for data processing and partially lead client modelling, analysis, and reporting.
🌟 3 best things about the job:
- Work at the cutting edge of advanced analytics in the media industry.
- Be part of a close-knit, supportive team that helps you grow.
- Constantly learn and be challenged in a dynamic environment.
📊 Measures of success:
• 3 months: Fully immersed in the team\’s analytics approaches and worked on your first client project.
• 6 months: Completed your first client project end-to-end with support from junior team members.
• 12 months: Worked across multiple client projects and took on increasing ownership of project elements.
🎯 Responsibilities:
• Support the Director in technical aspects of projects.
• Handle data processing and begin leading client analysis and reporting.
• Present confidently to clients, demonstrating an understanding of their business and concerns.
• Integrate analytics across the entire client team in the agency.
• Coach and develop junior team members to maximize their potential.
🧠 What you will need:
• Experience in Marketing Mix Modelling
• Analytical mindset and problem-solving skills
• Strong mathematical acumen
• Excellent written communication and presentation skills
• Ability to prioritize tasks
• Familiarity with marketing analytics tools and techniques
• Advanced Excel, PowerPoint, and Eviews (or other modelling software) skills
• Knowledge of programming languages (e.g., R, Python) is a plus
Please apply!
Senior Analyst - MMM employer: DATAHEAD
Contact Detail:
DATAHEAD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Analyst - MMM
✨Tip Number 1
Familiarize yourself with the latest trends in econometrics and marketing mix modeling (MMM). This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the econometrics field, especially those who have experience in marketing effectiveness projects. Attend industry events or webinars to connect with potential colleagues and learn more about the agency's work.
✨Tip Number 3
Showcase your analytical skills by preparing a portfolio of relevant projects you've worked on, particularly those involving econometric modeling. Highlight your ability to create storytelling charts that drive impactful changes for clients.
✨Tip Number 4
Research the company’s recent projects and their client base. Understanding their work with big names like KPMG and UKTV can give you insights into their expectations and help you tailor your discussions during the interview.
We think you need these skills to ace Senior Analyst - MMM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in econometrics and data analytics. Focus on specific projects where you've applied marketing mix modeling (MMM) and the analytical tools you've used, such as Excel or R.
Craft a Compelling Cover Letter: In your cover letter, emphasize your passion for econometrics and how your skills align with the company's mission. Mention any relevant experience with high-profile clients and your ability to deliver impactful insights.
Showcase Your Analytical Skills: Provide examples of how you've used analytical tools to drive business decisions. Include specific metrics or outcomes from your previous work that demonstrate your effectiveness in delivering econometric modeling.
Highlight Your Educational Background: Clearly state your educational qualifications in Economics, Maths, or Statistics. If you have any relevant certifications or additional training, be sure to include those as well to strengthen your application.
How to prepare for a job interview at DATAHEAD
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with econometric modeling and data analytics. Highlight specific projects where you successfully applied these skills, especially in marketing mix modeling (MMM).
✨Prepare Storytelling Charts
Since the role involves crafting debriefs and deliverables with storytelling charts, bring examples of your previous work. This will demonstrate your ability to present complex data in an engaging and understandable way.
✨Familiarize Yourself with the Company
Research the agency's recent projects and clients, such as KPMG and UKTV. Understanding their work will help you tailor your responses and show genuine interest in their operations.
✨Highlight Your Technical Proficiency
Make sure to discuss your proficiency with analytical tools like Excel and R. Be ready to provide examples of how you've used these tools in past roles to drive impactful changes for clients.
