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- Tasks: Lead impactful Marketing Mix Modelling projects and transform insights into strategies.
- Company: DATAHEAD connects top talent with innovative companies in Data & Analytics.
- Benefits: Enjoy a hybrid work model, competitive salary, bonuses, and professional development opportunities.
- Why this job: Join a dynamic team, engage with cutting-edge analytics, and drive significant business outcomes.
- Qualifications: 4+ years in Marketing Mix Modelling; degree in a numerical discipline; strong analytical skills.
- Other info: Opportunity to mentor junior analysts and lead high-profile projects.
The predicted salary is between 39600 - 66000 £ per year.
DATAHEAD is partnering with a world-leading global communications agency to find a Principal Analyst specialised in Marketing Mix Modelling (MMM) and Data Science. As a Principal Analyst, you will play a pivotal role within a dynamic UK Analytics & Insight team, directly influencing key strategic decisions for a globally renowned retail brand.
This role places you at the cutting edge of advanced analytics, where you will lead impactful modelling projects, transform insights into actionable strategies, and drive significant business outcomes.
Why You’ll Love This Role:
- Cutting-edge Analytics: Engage with sophisticated modelling techniques in MMM, budget forecasting, and brand equity modelling, staying ahead of industry trends.
- Collaborative Team Environment: Join a supportive, talented team passionate about innovation and continuous learning.
- Career Growth: Benefit from structured professional development with clearly defined milestones.
What Success Looks Like:
- First 3 Months: Master our analytics methodologies, contribute to your first client-facing modelling project, and integrate seamlessly into our expert team.
- Within 6 Months: Independently lead client modelling projects, leveraging support from junior analysts.
- Within 12 Months: Lead multiple high-profile modelling projects, drive process improvements, and develop strategic recommendations with significant client impact.
Your Responsibilities:
- Manage and execute MMM projects, ensuring statistical rigour and actionable insights.
- Engage closely with internal stakeholders, clearly communicating complex analyses.
- Continuously enhance and refine modelling methods and processes.
- Mentor junior analysts, fostering professional growth and analytical excellence.
Your Experience & Skills:
- Minimum of 4 years hands-on Marketing Mix Modelling experience using rich, complex datasets.
- Degree-level education in Economics, Mathematics, Statistics, Sciences, or related numerical discipline.
- Strong technical proficiency in time series econometrics and modelling within media or marketing.
- Exceptional analytical thinking, numerical accuracy, and mathematical rigour.
- Advanced proficiency in Excel, R, and/or other statistical programming languages.
- Excellent communication skills and the ability to prioritise effectively.
Who We Are:
DATAHEAD is a specialist recruitment partner bridging the gap between talent and innovation in Data & Analytics. We partner exclusively with companies transforming industries through data-driven strategies, placing top talent into roles that shape tomorrow's analytics landscape.
Ready to elevate your career at the intersection of data science, analytics, and marketing innovation? Apply today to make an impact.
Principal Analyst - MMM employer: DATAHEAD
Contact Detail:
DATAHEAD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal Analyst - MMM
✨Tip Number 1
Familiarise yourself with the latest trends in Marketing Mix Modelling (MMM) and data science. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and knowledge.
✨Tip Number 2
Network with professionals in the analytics and marketing fields. Attend industry events or webinars where you can meet people who work in similar roles. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific projects you've worked on that demonstrate your expertise in MMM and data analysis. Be ready to explain your methodologies, the challenges you faced, and the impact of your work on business outcomes.
✨Tip Number 4
Showcase your technical skills by being proficient in tools like Excel, R, and other statistical programming languages. Consider working on personal projects or case studies that highlight your ability to apply these skills in real-world scenarios.
We think you need these skills to ace Principal Analyst - MMM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in Marketing Mix Modelling and Data Science. Use specific examples that demonstrate your analytical skills and technical proficiency, particularly in time series econometrics and statistical programming.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for analytics and your understanding of the role. Mention how your previous experiences align with the responsibilities outlined in the job description, especially your ability to manage MMM projects and mentor junior analysts.
Showcase Relevant Projects: In your application, include details about specific modelling projects you've led or contributed to. Highlight the impact these projects had on business outcomes and how they relate to the responsibilities of the Principal Analyst role.
Prepare for Technical Questions: Anticipate technical questions related to your expertise in MMM and data science during the interview process. Be ready to discuss your methodologies, tools used (like Excel and R), and how you approach complex analyses.
How to prepare for a job interview at DATAHEAD
✨Showcase Your Technical Skills
Be prepared to discuss your experience with Marketing Mix Modelling and any relevant statistical programming languages like R or Excel. Highlight specific projects where you've successfully applied these skills, as this will demonstrate your technical proficiency.
✨Communicate Complex Ideas Simply
Since the role involves engaging with internal stakeholders, practice explaining complex analyses in a straightforward manner. Use examples from your past work to illustrate how you’ve effectively communicated insights to non-technical audiences.
✨Demonstrate Leadership Potential
As a Principal Analyst, you'll be expected to mentor junior analysts. Share experiences where you've led projects or guided team members, showcasing your ability to foster growth and collaboration within a team.
✨Stay Updated on Industry Trends
Research the latest trends in data science and marketing analytics. Being knowledgeable about cutting-edge techniques in MMM will not only impress your interviewers but also show your commitment to continuous learning and innovation.
