At a Glance
- Tasks: Lead high-impact Marketing Mix Modelling projects and optimise media investments across Europe.
- Company: Global marketing consultancy working with a major FMCG portfolio.
- Benefits: Competitive salary, hybrid work model, and opportunities for career progression.
- Other info: Join a lean analytics team with high visibility and ownership.
- Why this job: Make a real impact on investment strategies for top global brands.
- Qualifications: 4-5+ years of MMM experience and strong media agency background.
The predicted salary is between 68000 - 102000 £ per year.
London Hybrid - 2 days a week in office. Up to £85,000 + Benefits. Supporting one of the largest FMCG portfolios in Europe, DATAHEAD is partnering exclusively with a global marketing consultancy, driving media investment strategy across Europe for a global FMCG giant. We’re hiring a Business Director with deep Marketing Mix Modelling (MMM) expertise to lead high-impact analytics workstreams across multiple categories and top European markets. This is the most senior position below the MD, with major ownership over MMM-driven investment decisions, response-curve analysis, budget optimisation, and educating regional teams.
The Role
- You’ll lead MMM-based investment projects from end-to-end, partnering with category teams across Coffee, Pet Care and other flagship brands.
- Your work will guide how tens of millions in media spend is allocated across markets such as the UK, France, Germany, Spain and Italy.
You Will:
- Lead and design MMM-driven investment and budget optimisation projects.
- Interpret, challenge, and validate model outputs, response curves and ROI drivers.
- Identify model biases, extrapolate results across markets, and define profitability thresholds.
- Translate complex modelling concepts into clear, actionable guidance for stakeholders.
- Collaborate closely with Account Directors, Analysts and Senior Leadership.
- Help educate regional teams on modelling fundamentals and media ROI integration.
- Drive multiple workstreams in parallel with strong energy, ownership and delivery focus.
What You Need (Non-Negotiable)
- Real MMM experience — hands‑on modelling OR strong applied theoretical understanding.
- Ability to diagnose model quality (health indicators, bias checks, robustness tests).
- Ability to design MMM-based frameworks, not just interpret decks.
- Media agency experience (must).
- Comfort driving multiple workstreams at pace with strong attention to delivery.
Nice to Have
- Experience extrapolating MMM results across markets or categories.
- Prior exposure to media planning, optimisation and investment scenarios.
- Ability to support and coach others on measurement frameworks.
- Experience stepping up from Analytics Manager.
Who This Suits
- Someone with 4-5+ years of MMM experience, ready for a bigger leadership remit.
- A technical doer with strong energy, proactivity and a delivery mindset.
- Someone who wants more client ownership without doing day-to-day coding.
- A future leader who can confidently carry critical regional workstreams.
Why This Role?
- High visibility, high impact, and direct influence on investment for major global brands.
- Senior seat in a lean analytics team — real ownership and progression.
- Opportunity to shape best practice across one of the most advanced media ecosystems in Europe.
Apply Now
If you’re an MMM specialist ready for a leadership step‑up and the chance to shape European investment strategy, we’d love to hear from you.
Director – Marketing Mix Modelling (MMM) & Media Analytics in London employer: DATAHEAD
Join a leading global marketing consultancy that champions innovation and excellence in the FMCG sector. With a vibrant London hybrid work culture, you will enjoy the flexibility of working two days a week in the office while being part of a dynamic team that values your expertise in Marketing Mix Modelling. The company offers exceptional growth opportunities, competitive benefits, and the chance to make a significant impact on major media investment strategies across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Director – Marketing Mix Modelling (MMM) & Media Analytics in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even casual meet-ups. The more you engage, the better your chances of landing that dream role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your MMM expertise and how you've driven results in past roles. Let them see the value you can bring to their team.
✨Tailor Your Approach
Every company is different, so make sure you tailor your pitch to fit their needs. Research their projects and challenges, and come prepared with ideas on how you can help them succeed.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Director – Marketing Mix Modelling (MMM) & Media Analytics in London
Some tips for your application 🫡
Show Off Your MMM Skills:Make sure to highlight your hands-on experience with Marketing Mix Modelling. We want to see how you've designed frameworks and interpreted model outputs, so don’t hold back on the details!
Tailor Your Application:Customise your CV and cover letter to reflect the specific requirements of the role. Use keywords from the job description to show us you’re a perfect fit for this position.
Be Clear and Concise:When writing your application, keep it straightforward. We appreciate clarity, so make sure your points are easy to understand and directly related to the role.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at DATAHEAD
✨Know Your MMM Inside Out
Make sure you have a solid grasp of Marketing Mix Modelling concepts. Be prepared to discuss your hands-on experience or theoretical understanding in detail. Brush up on how you've diagnosed model quality and designed frameworks, as this will show your depth of knowledge.
✨Showcase Your Media Agency Experience
Since media agency experience is a must, think of specific examples where you've driven media investment strategies. Highlight any projects where you’ve optimised budgets or interpreted complex data, as this will demonstrate your ability to translate analytics into actionable insights.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to diagnose model biases or extrapolate results across different markets. Practise articulating your thought process clearly, as this will showcase your analytical skills and ability to handle multiple workstreams effectively.
✨Demonstrate Leadership and Collaboration Skills
This role requires strong collaboration with various teams. Prepare examples of how you've led projects or educated others on modelling fundamentals. Emphasising your ability to drive energy and ownership in a team setting will resonate well with the interviewers.
