At a Glance
- Tasks: Lead marketing science projects, using data to drive growth and insights for clients.
- Company: Creative transformation company focused on building better futures through innovative media solutions.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Why this job: Become a trusted advisor and make a real impact in the marketing world.
- Qualifications: Numerate degree and extensive analytical experience required.
- Other info: Join a culture of creativity and collaboration with excellent career growth opportunities.
The predicted salary is between 48000 - 84000 £ per year.
The client is a creative transformation company. It uses the power of creativity to build better futures for its people, planet, clients, and communities. The client’s global media collective operates in a world where media is everywhere and in everything, bringing the best platforms, people, and partners together to create limitless opportunities for growth. As a leading media brand within the client’s portfolio, the team delivers Good Growth for its clients. As Growth Architects, it drives growth that benefits all stakeholders, better for people, planet, and business, by using media with intention. This approach builds more meaningful connections with consumers, increases trust in brands, and delivers stronger outcomes for all stakeholders.
About the Role
As a Business Director you will be responsible for managing and developing Marketing Science relationships with senior clients (both internal and external). You will be expected to become a trusted advisor to them and will help solve their marketing challenges by diagnosing problems and designing and executing analytical solutions. The Marketing Sciences team is charged with accelerating our clients’ growth by integrating data and analytics into marketing decision making. We work with senior marketing and business decision makers to provide analytical solutions for their most pressing marketing challenges.
Responsibilities
- Find creative ways to use data and analytics to uncover powerful marketing insights that drive growth for our clients.
- Design and implement measurement and effectiveness frameworks that drive performance in marketing.
- Develop new analytical products and tools that can identify opportunities for growth and performance improvements in our clients' marketing.
- Cultivate a culture of effectiveness in our client’s marketing by evangelising and enabling experimentation, testing and constant learning.
- Lead the delivery of analytics and marketing effectiveness projects for clients by supervising teams of analysts – providing business insight, technical leadership, and quality assurance.
- Support agency strategists and media planners by providing analytical decision support on day-to-day media planning and optimisation for clients.
- Ensure that insights generated on analytics projects are evangelised and embedded into decision-making.
- Play a key role in new product development.
- Provide line-management to junior analysts, with responsibility for their development and well-being.
- Contribute to the running of the team, taking an active part in key initiatives on issues like process improvement, resource management, team well-being and revenue generation.
Qualifications
- Numerate / analytical degree such as statistics, econometrics, mathematics, sciences, or economics. Candidates from other backgrounds will also be considered if they demonstrate a high level of competence across all other criteria.
- Extensive experience using analytical methods within an agency / consultancy or marketing analytics team.
- Proven track record of delivering analytical projects for clients.
Required Skills
- Ability to build and grow strong relationships with senior internal and client-side stakeholders to become their trusted adviser.
- Strong problem solver with the ability to understand a client’s marketing and business challenges and provide analytics led consultancy.
- Ability to diagnose marketing challenges, design analytics led solutions and write proposals to pitch them to senior client stakeholders.
- Understanding of marketing / advertising and the ability to communicate recommendations in this arena to clients.
- Ability to quickly pick up and learn the use of business tools to inform decision making. Prior experience / understanding of common marketing tools and systems is a plus.
- Strong presentation skills – both verbal and written. Proficient in communicating complex data led insights in a simple way.
Preferred Skills
- Expertise in two or more of the following analytical skillsets:
- Econometric modelling / market mix modelling (preferred).
- Business forecasting.
- Machine learning as applied in a marketing context.
- A/B testing and multivariate testing.
- Quantitative analytics of survey-based data e.g. (segmentation, driver models, multivariate analysis etc.).
- Coding fluency in R for use in data and analytical work is essential.
- Familiarity and fluency in developing data-led applications in R Shiny (or equivalent) is desirable but not essential.
- Fluency in one or more of the following Python, SQL, VBA, SPSS, Q – also desirable but not essential.
Business Director, Marketing Science in London employer: DATAHEAD
Contact Detail:
DATAHEAD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Director, Marketing Science in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that job applications alone can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your analytical projects and successes. When you get the chance to chat with hiring managers, let your work speak for itself.
✨Tip Number 3
Be ready to discuss real-world problems! Brush up on common marketing challenges and think about how you would tackle them using data and analytics. This will show you're not just book-smart but also practical.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it gives you a better chance to stand out in the crowd. Don't miss out!
We think you need these skills to ace Business Director, Marketing Science in London
Some tips for your application 🫡
Show Your Analytical Skills: Make sure to highlight your analytical background and experience in your application. We want to see how you've used data to solve marketing challenges, so share specific examples that showcase your problem-solving abilities.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the role of Business Director in Marketing Science. Use keywords from the job description to show that you understand what we’re looking for.
Be Clear and Concise: When writing your application, clarity is key. We appreciate well-structured responses that get straight to the point. Avoid jargon unless it’s relevant, and make sure your insights are easy to digest.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at DATAHEAD
✨Know Your Numbers
As a Business Director in Marketing Science, you'll need to demonstrate your analytical prowess. Brush up on key metrics and analytics methods relevant to the role, like econometric modelling and A/B testing. Be ready to discuss how you've used these techniques to drive growth in past projects.
✨Build Relationships
This role requires you to be a trusted advisor to senior clients. Prepare examples of how you've successfully built and maintained strong relationships with stakeholders. Highlight your communication skills and how you've translated complex data insights into actionable strategies for clients.
✨Showcase Your Problem-Solving Skills
Expect to face questions about diagnosing marketing challenges. Think of specific instances where you've identified a problem and designed an analytical solution. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Be Ready to Evangelise
The client values a culture of experimentation and learning. Prepare to discuss how you've promoted a data-driven mindset within teams or organisations. Share examples of how you've encouraged testing and learning from results to improve marketing effectiveness.