Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead analytics initiatives to optimise media budgets and enhance marketing strategies.
- Company: Join a creative transformation company focused on building better futures.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact by driving analytics excellence for top global brands.
- Qualifications: Bachelor's degree in a quantitative field and strong analytical skills required.
- Other info: Collaborative culture with a focus on meaningful connections and sustainable growth.
The predicted salary is between 36000 - 60000 £ per year.
About the Company
The client is a creative transformation company. It uses the power of creativity to build better futures for its people, planet, clients, and communities. The client’s global media collective operates in a world where media is everywhere and in everything, bringing the best platforms, people, and partners together to create limitless opportunities for growth.
As a leading media brand within the client’s portfolio, the team delivers Good Growth for its clients. As Growth Architects, it drives growth that benefits all stakeholders, better for people, planet, and business, by using media with intention. This approach builds more meaningful connections with consumers, increases trust in brands, and delivers stronger outcomes for all stakeholders.
About the Role
The Business Director, Applied Analytics role is here to bridge the gap between the client teams and Analytics best practice. This position plays an integral part in supporting media investment teams as they set their annual media budgets and optimize effective plans for their accounts. This includes developing a thorough understanding of the media marketing measurement landscape and being able to effectively articulate complex concepts in a digestible way to clients and internal teams. We have a unique opportunity to raise the bar for Analytics across the client, working with some of the biggest brands on the planet. You will help drive the education of the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving Analytics excellence further still.
Responsibilities
- Lead the creation of budget setting exercises at ZEUR level and provide recommendations on a diverse array of channel budget optimization tools and methodologies to be applied centrally.
- Leverage Marketing Mix Models and Media Best Practice to achieve this goal.
- Leverage Client Measurement Framework to understand the different ways each touchpoint performance is measured (RDM, Search, TV, Online Video, others).
- Work with markets in Europe to calibrate Marketing Mix Model response curves into the agency media planning software.
- Lead the development of consolidated Marketing Mix Model analysis for Client Category teams.
- Utilize statistical techniques to apply available FMCG benchmarks to complete missing information.
- Provide relevant inputs to Client Zone Europe Media Principles and work with category to localize this guide.
- Integrate key media concepts into the narrative, such as reach, frequency, grps, carry over generation, multimedia measurement, brand-demand generation.
- Collect relevant data assets from markets in cluster to localize sufficiency guidelines.
- Explain and train local cluster markets into the usage of these concepts.
Qualifications
- Bachelor’s degree, preferably in Applied Math, Statistics, Economics, or Management (with heavily quantitative classwork) or relevant experience.
- Experience in a highly analytic or strategic role.
Required Skills
- Detail-oriented, comfortable working with numbers, and able to apply statistical methods within a Marketing context.
- Proactive; strong attention to detail.
- Able to work on multiple projects at the same time.
- Polished verbal and written communications skills.
- Familiar with some of theoretical / practical knowledge on the techniques described below:
- Marketing or Media Mix Modelling (understand outputs, perform).
- Regression / Multi-variate regression analysis.
- Ad Effectiveness research.
- A/B Tests, Lift analysis, Multicell analysis.
- Digital & Multi-touch attribution.
- Media Mix Optimization, based on response curves.
Preferred Skills
- Experience in a highly analytic or strategic role.
Business Director, Applied Analytics in London employer: DATAHEAD
Contact Detail:
DATAHEAD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Director, Applied Analytics in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to analytics. We suggest doing mock interviews with friends or using online platforms to get comfortable articulating your thoughts clearly and confidently.
✨Tip Number 3
Showcase your skills through real-world examples. When discussing your experience, we recommend highlighting specific projects where you’ve used analytics to drive results. This will make you stand out as a candidate who can deliver value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Business Director, Applied Analytics in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Director, Applied Analytics. Highlight your experience with analytics and media, and don’t forget to sprinkle in some buzzwords from the job description to show you’re a perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about applied analytics and how your skills can help bridge the gap between client teams and analytics best practices. Keep it engaging and personal!
Showcase Your Analytical Skills: Since this role is all about analytics, make sure to include specific examples of your analytical work. Whether it’s marketing mix models or regression analysis, we want to see how you’ve used these skills to drive growth and make an impact.
Apply Through Our Website: We love it when candidates apply through our website! It helps us keep everything organised and ensures your application gets the attention it deserves. So, don’t hesitate – hit that apply button and let’s get started!
How to prepare for a job interview at DATAHEAD
✨Know Your Numbers
As a Business Director in Applied Analytics, you'll need to be comfortable with numbers and statistical methods. Brush up on your knowledge of Marketing Mix Models and be ready to discuss how you've applied these concepts in previous roles. Being able to articulate complex data in a simple way will impress your interviewers.
✨Showcase Your Communication Skills
Polished verbal and written communication skills are crucial for this role. Prepare examples of how you've effectively communicated analytical insights to non-technical stakeholders. Practising your presentation skills can help you convey your ideas clearly and confidently during the interview.
✨Demonstrate Proactivity
The client values proactive individuals who pay attention to detail. Think of instances where you've taken the initiative to solve problems or improve processes in your previous roles. Sharing these experiences will highlight your ability to drive Analytics excellence.
✨Understand the Client's Vision
Familiarise yourself with the client's approach to media and growth. Research their recent projects and how they leverage creativity for better outcomes. Showing that you understand their mission and how you can contribute will set you apart from other candidates.
