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- Tasks: Lead high-impact Marketing Mix Modelling projects and optimise media investments across Europe.
- Company: Join a global marketing consultancy working with a major FMCG brand.
- Benefits: Competitive salary up to £85,000, hybrid work, and excellent career progression.
- Why this job: Make a real impact on investment strategies for top brands in a dynamic environment.
- Qualifications: 4-5+ years of MMM experience and strong media agency background required.
- Other info: Opportunity for leadership and shaping best practices in advanced media ecosystems.
The predicted salary is between 72000 - 85000 £ per year.
Supporting one of the largest FMCG portfolios in Europe, DATAHEAD is partnering exclusively with a global marketing consultancy, driving media investment strategy across Europe for a global FMCG giant. We’re hiring a Business Director with deep Marketing Mix Modelling (MMM) expertise to lead high-impact analytics workstreams across multiple categories and top European markets. This is the most senior position below the MD, with major ownership over MMM-driven investment decisions, response-curve analysis, budget optimisation, and educating regional teams.
The Role
- You’ll lead MMM-based investment projects from end-to-end, partnering with category teams across Coffee, Pet Care and other flagship brands.
- Your work will guide how tens of millions in media spend is allocated across markets such as the UK, France, Germany, Spain and Italy.
Responsibilities
- Lead and design MMM-driven investment and budget optimisation projects.
- Interpret, challenge, and validate model outputs, response curves and ROI drivers.
- Identify model biases, extrapolate results across markets, and define profitability thresholds.
- Translate complex modelling concepts into clear, actionable guidance for stakeholders.
- Collaborate closely with Account Directors, Analysts and Senior Leadership.
- Help educate regional teams on modelling fundamentals and media ROI integration.
- Drive multiple workstreams in parallel with strong energy, ownership and delivery focus.
Qualifications (Non-Negotiable)
- Real MMM experience — hands-on modelling OR strong applied theoretical understanding.
- Ability to diagnose model quality (health indicators, bias checks, robustness tests).
- Ability to design MMM-based frameworks, not just interpret decks.
- Media agency experience (must).
- Comfort driving multiple workstreams at pace with strong attention to delivery.
Nice to Have
- Experience extrapolating MMM results across markets or categories.
- Prior exposure to media planning, optimisation and investment scenarios.
- Ability to support and coach others on measurement frameworks.
- Experience stepping up from Analytics Manager.
Who This Suits
- Someone with 4-5+ years of MMM experience, ready for a bigger leadership remit.
- A technical doer with strong energy, proactivity and a delivery mindset.
- Someone who wants more client ownership without doing day-to-day coding.
- A future leader who can confidently carry critical regional workstreams.
Why This Role?
- High visibility, high impact, and direct influence on investment for major global brands.
- Senior seat in a lean analytics team — real ownership and progression.
- Opportunity to shape best practice across one of the most advanced media ecosystems in Europe.
If you’re an MMM specialist ready for a leadership step-up and the chance to shape European investment strategy, we’d love to hear from you.
Director – Marketing Mix Modelling (MMM) & Media Analytics employer: DATAHEAD
Contact Detail:
DATAHEAD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director – Marketing Mix Modelling (MMM) & Media Analytics
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your MMM expertise and how you've driven successful projects in the past. Let them see the value you can bring to their team.
✨Tailor Your Approach
Every company is different, so make sure you tailor your conversations to fit their needs. Research their current projects and challenges, and come prepared with ideas on how you can help them succeed.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Director – Marketing Mix Modelling (MMM) & Media Analytics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your MMM experience and any relevant media agency work. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in MMM and how they can benefit us at StudySmarter.
Showcase Your Technical Skills: Don’t shy away from showcasing your technical know-how. We’re keen on seeing your ability to design MMM frameworks and diagnose model quality. Be clear about your hands-on experience!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at DATAHEAD
✨Know Your MMM Inside Out
Make sure you have a solid grasp of Marketing Mix Modelling concepts. Be prepared to discuss your hands-on experience or theoretical understanding in detail. Brush up on how you've diagnosed model quality and designed frameworks, as this will show your depth of knowledge.
✨Showcase Your Media Agency Experience
Since media agency experience is a must, be ready to share specific examples of your work in this area. Highlight any projects where you’ve driven budget optimisation or media planning, and explain how your contributions made a difference.
✨Prepare for Scenario-Based Questions
Expect questions that require you to think on your feet. Prepare to discuss how you would handle various investment scenarios or extrapolate results across different markets. Practising these types of questions can help you articulate your thought process clearly.
✨Demonstrate Leadership and Collaboration Skills
This role requires strong leadership and the ability to collaborate with various teams. Think of examples where you've led projects or educated others on modelling fundamentals. Show how you can drive multiple workstreams while maintaining focus on delivery.
