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For Companies At a Glance
- Tasks: Lead analytics strategy and drive data-driven marketing decisions across Europe.
- Company: Join a major global retailer transforming its media and analytics function.
- Benefits: Competitive salary up to £85,000 plus benefits in a dynamic environment.
- Why this job: Make a real impact by shaping marketing strategies with cutting-edge analytics.
- Qualifications: Strong background in analytics and experience in media or FMCG environments.
- Other info: Opportunity to work in an AI-enhanced analytics environment with career growth.
The predicted salary is between 72000 - 90000 £ per year.
A global retailer via marketing consultancy is seeking a senior analytics leader to blend technical expertise with strong commercial and client-facing skills. This role involves working with regional stakeholders to elevate analytics maturity, shape media investment decisions, and implement measurement best practices at scale.
The Role
- Act as the strategic connector between category teams and analytics excellence.
- Lead regional budget-setting frameworks, interpret and operationalise marketing mix modelling outputs, and turn complex data into clear, actionable guidance for senior stakeholders.
- Work in a high-performing regional team, partnering closely with analytics directors, investment teams, and local market leads across Europe.
What You’ll Lead
- Analytics & Investment Strategy
- Own the annual budget-setting process across multiple product categories.
- Apply Marketing Mix Models, response curves, and FMCG benchmarks to guide optimal media investment.
- Build consolidated analytics outputs and translate these into recommendations.
- Measurement Excellence
- Interpret performance across key touchpoints (e.g., search, video, retail/digital media, TV).
- Feed insights into regional principles and help refine best-in-class measurement frameworks.
- Market Enablement
- Support markets with calibration of response curves into planning systems.
- Collect and consolidate market-level data assets to localise sufficiency guidelines.
- Upskill regional teams on analytics concepts such as reach, frequency, GRPs, carryover, multimedia measurement, brand vs demand generation.
- Leadership & Stakeholder Management
- Present confidently to senior stakeholders across multiple markets.
- Act as a consultant and trusted advisor to investment and marketing teams.
- Manage multiple analytics projects while mentoring junior team members.
What You Bring
- Essential
- Strong background in analytics, econometrics, MMM, or marketing science.
- Experience in a media, marketing, or FMCG analytics environment.
- Ability to simplify complex data for non-technical senior stakeholders.
- Confident presenter with a track record of influencing senior teams.
- Strong project management skills across multiple workstreams and markets.
- Preferred
- Experience in budget setting and media investment strategy.
- Exposure to attribution, A/B testing, lift analysis, or response curve modelling.
- Familiarity with Python/R (or willingness to learn).
- Background from analytics consultancies or platform marketing science teams.
Why This Role?
- Drive analytics excellence across dozens of European markets.
- Operate in a role that blends technical depth, strategy, and senior client advisory.
- Work in a modern, AI-enhanced analytics environment.
- Join a growing regional team with a mandate to transform how marketing decisions are made.
Marketing Science Director (MMM) in City of London employer: DATAHEAD
Contact Detail:
DATAHEAD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Science Director (MMM) in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. Think of examples from your past experiences that showcase your analytics expertise and how you’ve influenced decisions. Remember, it’s all about making complex data relatable!
✨Tip Number 3
Showcase your skills through projects or case studies. If you’ve worked on any marketing mix models or analytics projects, create a portfolio to demonstrate your capabilities. This can really set you apart from other candidates!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can drive analytics excellence. Plus, it’s a great way to ensure your application gets the attention it deserves!
We think you need these skills to ace Marketing Science Director (MMM) in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Science Director. Highlight your experience in analytics, econometrics, and any relevant projects that showcase your ability to simplify complex data for senior stakeholders.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your experience with budget-setting and media investment strategy, and how you can drive analytics excellence across multiple markets.
Showcase Your Presentation Skills: Since this role involves presenting to senior stakeholders, include examples of past presentations or projects where you've influenced decision-making. We want to see your confident communication style!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at DATAHEAD
✨Know Your Analytics Inside Out
Make sure you brush up on your knowledge of marketing mix modelling and econometrics. Be ready to discuss how you've applied these concepts in previous roles, as well as how they can drive media investment strategies.
✨Simplify the Complex
Practice explaining complex data insights in a way that non-technical stakeholders can easily understand. Use examples from your past experiences where you successfully communicated analytics findings to senior teams.
✨Showcase Your Leadership Skills
Prepare to discuss your experience in managing multiple projects and mentoring junior team members. Highlight specific instances where you acted as a trusted advisor and influenced decision-making within your team.
✨Be Ready for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to budget-setting or media investment strategies. Think through potential scenarios in advance and be prepared to articulate your thought process clearly.
