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For Companies At a Glance
- Tasks: Lead analytics initiatives to optimise media budgets and enhance marketing strategies.
- Company: Join a creative transformation company driving growth for people, planet, and businesses.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Make a real impact by bridging analytics and creativity for top global brands.
- Qualifications: Bachelor's degree in a quantitative field and strong analytical skills required.
- Other info: Collaborative culture with opportunities to educate and influence across markets.
The predicted salary is between 36000 - 60000 £ per year.
About the Company
The client is a creative transformation company. It uses the power of creativity to build better futures for its people, planet, clients, and communities. The client’s global media collective operates in a world where media is everywhere and in everything, bringing the best platforms, people, and partners together to create limitless opportunities for growth.
As a leading media brand within the client’s portfolio, the team delivers Good Growth for its clients. As Growth Architects, it drives growth that benefits all stakeholders, better for people, planet, and business, by using media with intention. This approach builds more meaningful connections with consumers, increases trust in brands, and delivers stronger outcomes for all stakeholders.
About the Role
The Business Director, Applied Analytics role is here to bridge the gap between the client teams and Analytics best practice. This position plays an integral part in supporting media investment teams as they set their annual media budgets and optimize effective plans for their accounts. This includes developing a thorough understanding of the media marketing measurement landscape and being able to effectively articulate complex concepts in a digestible way to clients and internal teams. We have a unique opportunity to raise the bar for Analytics across the client, working with some of the biggest brands on the planet. You will help drive the education of the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving Analytics excellence further still.
Responsibilities
- Lead the creation of budget setting exercises at ZEUR level and provide recommendations on a diverse array of channel budget optimization tools and methodologies to be applied centrally.
- Leverage Marketing Mix Models and Media Best Practice to achieve this goal.
- Leverage Client Measurement Framework to understand the different ways each touchpoint performance is measured (RDM, Search, TV, Online Video, others).
- Work with markets in Europe to calibrate Marketing Mix Model response curves into the agency media planning software.
- Lead the development of consolidated Marketing Mix Model analysis for Client Category teams.
- Utilize statistical techniques to apply available FMCG benchmarks to complete missing information.
- Provide relevant inputs to Client Zone Europe Media Principles and work with category to localize this guide.
- Integrate key media concepts into the narrative, such as reach, frequency, grps, carry over generation, multimedia measurement, brand-demand generation.
- Collect relevant data assets from markets in cluster to localize sufficiency guidelines.
- Explain and train local cluster markets into the usage of these concepts.
Qualifications
- Bachelor’s degree, preferably in Applied Math, Statistics, Economics, or Management (with heavily quantitative classwork) or relevant experience.
- Experience in a highly analytic or strategic role.
Required Skills
- Detail-oriented, comfortable working with numbers, and able to apply statistical methods within a Marketing context.
- Proactive; strong attention to detail.
- Able to work on multiple projects at the same time.
- Polished verbal and written communications skills.
- Familiar with some of theoretical / practical knowledge on the techniques described below:
- Marketing or Media Mix Modelling (understand outputs, perform).
- Regression / Multi-variate regression analysis.
- Ad Effectiveness research.
- A/B Tests, Lift analysis, Multicell analysis.
- Digital & Multi-touch attribution.
- Media Mix Optimization, based on response curves.
Preferred Skills
- Experience in a highly analytic or strategic role.
Business Director, Applied Analytics in City of London employer: DATAHEAD
Contact Detail:
DATAHEAD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Director, Applied Analytics in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships; you never know who might help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their approach to analytics and media. We want you to walk in confident, ready to discuss how your skills align with their goals.
✨Tip Number 3
Showcase your analytical skills during interviews. Bring examples of past projects where you’ve used data to drive decisions. We love seeing candidates who can articulate complex concepts clearly and effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who are eager to make an impact in the analytics space.
We think you need these skills to ace Business Director, Applied Analytics in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Director, Applied Analytics. Highlight your experience with analytics and media, and don’t forget to sprinkle in some buzzwords from the job description to show you’re a perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about applied analytics and how your skills can help drive growth for our clients. Keep it engaging and personal – we want to get to know you!
Showcase Your Analytical Skills: Since this role is all about analytics, make sure to include specific examples of your past work with Marketing Mix Models or any relevant statistical techniques. We love numbers, so don’t be shy about sharing your successes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at DATAHEAD
✨Know Your Numbers
As a Business Director in Applied Analytics, you'll need to be comfortable with numbers and statistical methods. Brush up on your knowledge of Marketing Mix Models and Media Best Practices. Be ready to discuss how you've applied these concepts in previous roles, as this will show your analytical prowess.
✨Articulate Complex Concepts Simply
You'll often need to explain intricate analytics concepts to clients and internal teams. Practice breaking down complex ideas into digestible parts. Use examples from your past experiences to illustrate your points clearly during the interview.
✨Showcase Your Proactivity
This role requires a proactive mindset. Prepare examples that demonstrate how you've taken initiative in previous positions, especially in budget setting or media planning. Highlight any instances where your proactive approach led to successful outcomes.
✨Engage with Stakeholders
Since you'll be presenting to senior stakeholders, practice your presentation skills. Tailor your communication style to engage different audiences effectively. Consider rehearsing with a friend or mentor to get feedback on your delivery and clarity.
