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For Companies At a Glance
- Tasks: Lead analytics initiatives to optimise media budgets and enhance marketing strategies.
- Company: Creative transformation company focused on building better futures through innovative media solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Join a dynamic team driving meaningful connections and impactful growth for top global brands.
- Qualifications: Bachelor’s degree in a quantitative field and experience in analytics or strategy roles.
- Other info: Collaborative environment with a focus on education and excellence in analytics.
The predicted salary is between 54000 - 84000 £ per year.
The client is a creative transformation company. It uses the power of creativity to build better futures for its people, planet, clients, and communities. The client’s global media collective operates in a world where media is everywhere and in everything, bringing the best platforms, people, and partners together to create limitless opportunities for growth.
As a leading media brand within the client’s portfolio, the team delivers Good Growth for its clients. As Growth Architects, it drives growth that benefits all stakeholders, better for people, planet, and business, by using media with intention. This approach builds more meaningful connections with consumers, increases trust in brands, and delivers stronger outcomes for all stakeholders.
About the Role
The Business Director, Applied Analytics role is here to bridge the gap between the client teams and Analytics best practice. This position plays an integral part in supporting media investment teams as they set their annual media budgets and optimize effective plans for their accounts. This includes developing a thorough understanding of the media marketing measurement landscape and being able to effectively articulate complex concepts in a digestible way to clients and internal teams. We have a unique opportunity to raise the bar for Analytics across the client, working with some of the biggest brands on the planet. You will help drive the education of the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving Analytics excellence further still.
Responsibilities
- Lead the creation of budget setting exercises at ZEUR level and provide recommendations on a diverse array of channel budget optimization tools and methodologies to be applied centrally.
- Leverage Marketing Mix Models and Media Best Practice to achieve this goal.
- Leverage Client Measurement Framework to understand the different ways each touchpoint performance is measured (RDM, Search, TV, Online Video, others).
- Work with markets in Europe to calibrate Marketing Mix Model response curves into the agency media planning software.
- Lead the development of consolidated Marketing Mix Model analysis for Client Category teams.
- Utilize statistical techniques to apply available FMCG benchmarks to complete missing information.
- Provide relevant inputs to Client Zone Europe Media Principles and work with category to localize this guide.
- Integrate key media concepts into the narrative, such as reach, frequency, grps, carry over generation, multimedia measurement, brand-demand generation.
- Collect relevant data assets from markets in cluster to localize sufficiency guidelines.
- Explain and train local cluster markets into the usage of these concepts.
Qualifications
- Bachelor’s degree, preferably in Applied Math, Statistics, Economics, or Management (with heavily quantitative classwork) or relevant experience.
- Experience in a highly analytic or strategic role.
Required Skills
- Detail-oriented, comfortable working with numbers, and able to apply statistical methods within a Marketing context.
- Proactive; strong attention to detail.
- Able to work on multiple projects at the same time.
- Polished verbal and written communications skills.
- Familiar with some of theoretical / practical knowledge on the techniques described below:
- Marketing or Media Mix Modelling (understand outputs, perform).
- Regression / Multi-variate regression analysis.
- Ad Effectiveness research.
- A/B Tests, Lift analysis, Multicell analysis.
- Digital & Multi-touch attribution.
- Media Mix Optimization, based on response curves.
Preferred Skills
- Experience in a highly analytic or strategic role.
Business Director, Applied Analytics employer: DATAHEAD
Contact Detail:
DATAHEAD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Director, Applied Analytics
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to analytics. We recommend using the STAR method to structure your answers, showcasing your skills and experiences effectively.
✨Tip Number 3
Showcase your analytical skills during interviews. Bring examples of past projects where you used data to drive decisions. We want to see how you can bridge the gap between creativity and analytics!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Business Director, Applied Analytics
Some tips for your application 🫡
Show Your Analytical Skills: Make sure to highlight your experience with analytics in your application. We want to see how you've used data to drive decisions and optimise strategies in previous roles. Don't just list your skills; give us examples of how you've applied them!
Tailor Your Application: Take the time to customise your CV and cover letter for this role. We’re looking for someone who understands the media landscape and can bridge the gap between teams. Use the job description as a guide to showcase your relevant experience and skills.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate polished communication, so make sure your ideas are easy to understand. Avoid jargon unless it's relevant to the role – clarity is key!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at DATAHEAD
✨Know Your Numbers
As a Business Director in Applied Analytics, you'll need to be comfortable with numbers and statistical methods. Brush up on your knowledge of Marketing Mix Models and Media Best Practices. Be ready to discuss how you've applied these concepts in previous roles, as this will show your analytical prowess.
✨Articulate Complex Concepts Simply
You'll be expected to explain complex analytics concepts to clients and internal teams. Practice breaking down intricate ideas into digestible pieces. Use examples from your past experiences to demonstrate how you’ve successfully communicated these concepts before.
✨Showcase Your Proactivity
The role requires a proactive approach to problem-solving. Prepare examples of times when you took the initiative to improve processes or outcomes in your previous roles. This will highlight your ability to drive growth and excellence in analytics.
✨Engage with Stakeholders
Since you'll be delivering presentations to senior stakeholders, practice your presentation skills. Tailor your communication style to engage different audiences effectively. Consider how you can incorporate key media concepts into your narrative to resonate with your listeners.
