Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead B2B marketing campaigns and craft compelling messaging for DataCamp's products.
- Company: DataCamp empowers individuals through data literacy with engaging courses in data science and analytics.
- Benefits: Enjoy a dynamic work environment, opportunities for growth, and the chance to make an impact.
- Why this job: Join a mission-driven team focused on democratizing data education and enhancing your marketing skills.
- Qualifications: 5+ years in B2B product marketing within a data/AI SaaS company is essential.
- Other info: Ideal for proactive problem-solvers who thrive in fast-paced settings.
The predicted salary is between 43200 - 72000 £ per year.
At DataCamp, we believe in empowering individuals and teams through data literacy. As a leading platform for data science and analytics education, we offer engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world. With a diverse community of millions of learners, we provide a supportive and dynamic environment where you can grow your career and make an impact. Join us and be part of our journey to democratize data education!
About the role
DataCamp is seeking a dynamic Senior Product Marketing Manager to join our team! In this pivotal role, you will support the creation and execution of our product marketing strategy. Collaborating with our commercial and product teams, you will craft compelling messaging highlighting DataCamp's unique value proposition to professional learners and organizations. Exceptional storytelling and communication skills are essential, alongside a proven ability to lead go-to-market campaign initiatives and deliver measurable results. This role is perfect for proactive problem-solvers who thrive in a hands-on, fast-paced environment. You'll need a sense of urgency, a revenue-driven mindset, and the ability to collaborate with diverse team members, including sales, customer success, product management, and content development teams. Initially, you'll focus on enhancing our messaging and collateral for prospects and existing customers, making this role ideal for candidates with a deep understanding of the data landscape and a passion for developing impactful product marketing initiatives from the ground up.
Responsibilities
- Lead B2B marketing campaigns: Drive go-to-market rollouts in collaboration with commercial teams, focusing on curriculum, product positioning, and creative initiatives.
- Craft compelling messaging: Develop and refine customer-centric positioning that highlights DataCamp’s differentiation.
- Create impactful collateral: Produce sales and marketing materials to support the buyer’s journey, including pitch decks, blogs, webinars, and case studies.
- Leverage customer insights: Collaborate with revenue and customer success teams to gather testimonials and refine messaging based on customer feedback.
- Manage analyst relations: Build relationships with analysts and communicate product capabilities and roadmap.
- Conduct competitive analysis: Track market trends and competitor strategies to identify opportunities and threats.
Qualifications
- 5+ years of B2B product marketing experience in a data/AI SaaS company.
- Proven track record in the data or AI space, with deep understanding of industry trends and competitive landscape.
- Demonstrated success in leading and executing go-to-market strategies, with measurable impact on revenue, adoption, or market share.
- Exceptional English writing and presentation skills, with a portfolio showcasing compelling messaging, content, and thought leadership.
- Ability to excel in a fast-paced, dynamic environment with a high workload.
- Comfortable operating independently when needed.
Senior Product Marketing Manager - B2B employer: DataCamp
Contact Detail:
DataCamp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager - B2B
✨Tip Number 1
Familiarise yourself with DataCamp's product offerings and their unique value propositions. Understanding what sets them apart in the data education space will help you articulate your insights during interviews.
✨Tip Number 2
Network with current or former employees of DataCamp on platforms like LinkedIn. Engaging in conversations about their experiences can provide you with insider knowledge that could be beneficial during the interview process.
✨Tip Number 3
Stay updated on the latest trends in B2B product marketing, especially within the data and AI sectors. Being able to discuss recent developments and how they relate to DataCamp's strategy will demonstrate your expertise and enthusiasm.
✨Tip Number 4
Prepare examples of successful go-to-market strategies you've led in the past. Be ready to discuss measurable outcomes and how your contributions directly impacted revenue or market share, as this aligns closely with the role's requirements.
We think you need these skills to ace Senior Product Marketing Manager - B2B
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Senior Product Marketing Manager position at DataCamp. Tailor your application to highlight relevant experiences that align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your B2B product marketing experience, particularly in the data or AI SaaS sector. Use quantifiable achievements to demonstrate your impact on revenue and market share.
Write a Strong Cover Letter: In your cover letter, emphasise your storytelling and communication skills. Discuss how your background aligns with DataCamp's mission and how you can contribute to their product marketing strategy.
Showcase Your Portfolio: If you have a portfolio of work that includes compelling messaging, content, and thought leadership pieces, be sure to include it. This will help demonstrate your writing and presentation skills effectively.
How to prepare for a job interview at DataCamp
✨Showcase Your Storytelling Skills
As a Senior Product Marketing Manager, exceptional storytelling is key. Prepare examples of how you've crafted compelling narratives in previous roles, particularly those that highlight your understanding of the data landscape and resonate with B2B audiences.
✨Demonstrate Your Go-To-Market Experience
Be ready to discuss specific go-to-market strategies you've led in the past. Highlight measurable outcomes such as revenue growth or increased market share, and explain how you collaborated with cross-functional teams to achieve these results.
✨Understand DataCamp's Unique Value Proposition
Research DataCamp thoroughly before the interview. Understand their product offerings, target audience, and competitive landscape. Be prepared to discuss how you would enhance their messaging and collateral to better connect with prospects and existing customers.
✨Prepare for Collaborative Scenarios
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with sales, customer success, or product management. Highlight your ability to gather insights and feedback to refine marketing strategies.
