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For Companies At a Glance
- Tasks: Lead exciting product launches and create impactful marketing campaigns.
- Company: Join DataCamp, a leader in data and AI education for over 17 million learners.
- Benefits: Enjoy flexible hours, competitive pay, global retreats, and a yearly learning budget.
- Why this job: Be part of a dynamic team tackling real-world challenges while driving learner success.
- Qualifications: 2-3 years in product marketing with experience in consumer SaaS and campaign execution.
- Other info: Collaborate with an amazing team and enjoy a creative start-up culture.
The predicted salary is between 28800 - 42000 £ per year.
DataCamp\’s mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 17 million learners and 6,000+ companies, including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage.
About you
We are looking for a results-driven B2C Product Marketing Manager who thrives on getting things done. You’ll be at the forefront of launching new learner-focused products and executing high-impact campaigns—especially performance-driven promotions and offer-led growth experiments. If you love doing more than just strategizing, and you enjoy collaborating cross-functionally to drive learner adoption and revenue, this role is for you.
We’re looking for someone who:
- Executes Relentlessly: You take a brief and run with it—developing copy, working with designers, setting up emails or landing pages, and QAing before launch. You get joy from shipping.
- Loves Performance Marketing: You\’re analytical, love to test and optimize, and are excited to run tactical promotions and experiments to move the needle.
- Understands B2C Growth: You know what makes learners tick, how to break down barriers to learning, and what messaging drives conversion.
- Is Self-Sufficient: You don\’t wait around for perfect instructions—you’re comfortable rolling up your sleeves and figuring out how to get from idea to live.
- Collaborates with Velocity: You communicate well with cross-functional partners and keep things moving without getting bogged down in red tape.
Responsibilities
- Plan and execute learner-centric GTM launches for new curriculum, including crafting clear positioning and messaging that resonates with individual learners.
- Partner with the paid acquisition and lifecycle teams to run high-converting campaigns, including seasonal offers, discounts, and pricing experiments.
- From brief to launch, you’ll create compelling marketing campaigns outside of product launches and promotions that drive enrollments and subscription growth.
- Own the end-to-end persona and messaging strategy for learners across DataCamp.com, ensuring it’s persuasive, differentiated, and optimized for conversion.
- Set clear goals and track results of each campaign, iterate quickly, and communicate impact across stakeholders.
- Work closely with Product, Design, Data, and Marketing Ops to bring campaigns to life with speed and precision.
Qualifications
- 2–3 years in product marketing in consumer SaaS.
- Experience crafting product marketing campaigns for a user base exceeding millions of users
- Hands-on experience launching offers, coordinating GTM plans with marketing channel owners, and optimizing user acquisition or retention.
- Experience writing marketing copy and working with design/brand teams to produce compelling assets.
Why Datacamp?
Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you’ll love being on our team:
- Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
- Competitive compensation: We offer a competitive salary with attractive benefits.
- Flexibility: Benefit from flexible working hours because the future is flexible!
- Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
- Global retreats: Participate in international company retreats, fostering a global team spirit.
- Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
- Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!
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Product Marketing Manager employer: DataCamp
Contact Detail:
DataCamp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with DataCamp's product offerings and their unique selling points. Understanding what makes their products stand out will help you articulate how you can contribute to their marketing efforts.
✨Tip Number 2
Showcase your analytical skills by preparing examples of past campaigns where you optimised performance. Be ready to discuss specific metrics and results that demonstrate your impact on user acquisition or retention.
✨Tip Number 3
Highlight your experience in cross-functional collaboration. Prepare anecdotes that illustrate how you've successfully worked with teams like Product, Design, and Data to launch marketing campaigns efficiently.
✨Tip Number 4
Be proactive in your approach. Research current trends in B2C marketing and come prepared with innovative ideas for campaigns that could resonate with DataCamp's learners, showing your enthusiasm for the role.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Product Marketing Manager position at DataCamp. Tailor your application to highlight relevant experiences that align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your 2-3 years of experience in product marketing, particularly in consumer SaaS. Highlight specific campaigns you've worked on, focusing on measurable outcomes and your role in driving user acquisition or retention.
Write a Strong Cover Letter: In your cover letter, express your passion for data and AI education. Discuss how your skills in performance marketing and collaboration can contribute to DataCamp's mission. Be sure to mention any hands-on experience with launching offers and crafting marketing copy.
Showcase Your Analytical Skills: Since the role requires a strong analytical mindset, include examples of how you've tested and optimised marketing campaigns in the past. Mention any tools or methodologies you used to track results and iterate on strategies.
How to prepare for a job interview at DataCamp
✨Showcase Your Execution Skills
Be prepared to discuss specific examples of how you've taken a brief and executed it from start to finish. Highlight your ability to develop copy, work with designers, and ensure quality before launch.
✨Demonstrate Your Analytical Mindset
Since the role focuses on performance marketing, come ready to talk about your experience with testing and optimising campaigns. Share any metrics or results that showcase your ability to drive conversions.
✨Understand the Learner's Perspective
Research DataCamp's target audience and be ready to discuss what motivates learners. Show that you understand how to craft messaging that resonates and drives engagement.
✨Emphasise Collaboration
Prepare to give examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your communication skills and ability to keep projects moving forward without getting bogged down.
