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- Tasks: Execute and optimise multi-channel marketing campaigns to engage learners effectively.
- Company: Join DataCamp, a leader in data and AI education for millions worldwide.
- Benefits: Competitive salary, flexible hours, learning budget, and global retreats.
- Why this job: Make a real impact in a fast-paced environment while honing your marketing skills.
- Qualifications: 2-3 years of marketing experience and strong project management skills.
- Other info: Collaborate with an amazing team and tackle exciting challenges daily.
The predicted salary is between 36000 - 60000 ÂŁ per year.
DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 17 million learners and 6,000+ companies, including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage.
About the role: We're looking for a handsâon, detailâoriented Lifecycle Marketing Manager to execute, refine, and optimize multiâchannel communications that help learners start, stick with, and succeed on DataCamp. Operating at meaningful scale (150+ automated email programs and millions of monthly sends), you'll partner with the Director of Lifecycle Marketing on campaign strategy while fully owning flawless execution of our testâlearnâoptimize roadmap, the newsletter and blast calendar. This is an individual contributor role with an executionâforward remit.
If you love turning insights into shipping programs across email, mobile push, web push, and inâapp notifications, we'd love to meet you.
About you: At DataCamp, we seek individuals who embody our core values of dataâdriven decisionâmaking, action, transparency, ownership, and customer focus. You thrive in a fastâpaced, highâperforming environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targetsâyou aim to understand the 'why' behind our goals and take ownership to drive the business forward. You're a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply!
Responsibilities:
- Ensure flawless campaign production with rigorous QA across builds, rendering, links, and tracking to maintain the highest quality standards.
- Personalize at scale: use behavioral and lifecycle signals to deliver dynamic content, branching logic, and targeted eligibility rules.
- Support the experimentation roadmap for CRM channels: build a hypothesis backlog, design A/B/n and holdout tests, document results, and translate insights into roadmap decisions.
- Manage the comms calendar for weekly email newsletters and crossâchannel communications; manage timing and frequency to minimize overlap and maximize impact.
- Design and improve automated journeys in partnership with senior team members across onboarding, activation, habit formation (e.g., streaks), reâengagement/winâback, crossâsell/upsell, and renewal/churn prevention.
- Safeguard deliverability & compliance: maintain list hygiene and monitoring; follow GDPR, CCPA, CANâSPAM, and PECR.
- Leverage automation & AI: prototype lowâcode automations (e.g., n8n or Make.com); use modern AI tools responsibly to accelerate copy ideation, variant generation, and analysis while upholding brand and privacy standards.
- Collaborate crossâfunctionally with Product, Product Marketing, Data/Analytics, Content, Brand/Design, Paid, and Sales/CS (B2B) to align audiences, messaging, and measurement.
Qualifications:
- Bachelor's Degree in Business, Marketing, STEM or related field.
- 2-3 years related work experience.
- Experience with Customer.io or other email systems (Iterable, SFMC, Braze) and managing multichannel CRM campaigns.
- Working understanding of HTML + Liquid.
- Strong attention to detail with a commitment to flawless execution.
- SQL knowledge with the ability to independently pull data and generate reports.
- Dataâdriven and analytical.
- Strong project management - highly organized and able to efficiently coordinate multiple projects and contributors.
- Self-starter with a strong sense of ownership and accountability.
Why DataCamp? Joining DataCamp means becoming part of a dynamic, creative, and international startâup. Here are just a few of the reasons why you'll love being on our team:
- Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
- Competitive compensation: We offer a competitive salary with attractive benefits.
- Flexibility: Benefit from flexible working hours because the future is flexible!
- Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
- Global retreats: Participate in international company retreats, fostering a global team spirit.
- Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
- Amazing team: Collaborate with a truly exceptional teamâseriously, we're awesome!
Lifecycle Marketing Manager in London employer: DataCamp
Contact Detail:
DataCamp Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Lifecycle Marketing Manager in London
â¨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that arenât even advertised yet.
â¨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them youâre not just another candidate; youâre genuinely interested in their mission and values.
â¨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Lifecycle Marketing Manager. Highlight your experience with multi-channel campaigns and data-driven decision-making.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Lifecycle Marketing Manager in London
Some tips for your application đŤĄ
Show Your Passion: When writing your application, let your enthusiasm for data and AI shine through! We want to see how your passion aligns with our mission at DataCamp. Share specific examples of how you've made an impact in previous roles.
Tailor Your Application: Make sure to customise your CV and cover letter for the Lifecycle Marketing Manager role. Highlight relevant experiences that showcase your skills in multi-channel communications and campaign management. We love seeing how you can fit into our team!
Be Detail-Oriented: Attention to detail is key in this role, so make sure your application reflects that. Double-check for any typos or formatting issues. A polished application shows us you care about quality, just like we do at DataCamp!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, itâs super easyâjust follow the prompts and submit your info!
How to prepare for a job interview at DataCamp
â¨Know Your Data
As a Lifecycle Marketing Manager, you'll be working with data daily. Brush up on your SQL skills and be ready to discuss how you've used data to drive marketing decisions in the past. Be prepared to share specific examples of campaigns where data analysis led to successful outcomes.
â¨Showcase Your Campaign Experience
Make sure to highlight your experience with multi-channel campaigns. Discuss the tools you've used, like Customer.io or Iterable, and any A/B testing you've conducted. Bring examples of how youâve optimised campaigns based on insights and what the results were.
â¨Emphasise Attention to Detail
Flawless execution is key in this role. Prepare to talk about your process for ensuring quality in campaign production. Share specific instances where your attention to detail made a significant difference in a projectâs success.
â¨Demonstrate Your Collaborative Spirit
DataCamp values teamwork, so be ready to discuss how you've collaborated with cross-functional teams in the past. Highlight any experiences where you worked closely with product, design, or analytics teams to achieve a common goal.
