Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead B2B marketing campaigns and craft compelling messaging for DataCamp's products.
- Company: DataCamp empowers individuals through data literacy with engaging courses in data science and analytics.
- Benefits: Enjoy a dynamic work environment, opportunities for growth, and the chance to make an impact.
- Why this job: Join a mission-driven team focused on democratizing data education and enhancing your marketing skills.
- Qualifications: 5+ years in B2B product marketing, especially in data/AI SaaS, with strong writing and presentation skills.
- Other info: Ideal for proactive problem-solvers who thrive in fast-paced settings.
The predicted salary is between 43200 - 72000 £ per year.
About DataCamp
At DataCamp, we believe in empowering individuals and teams through data literacy. As a leading platform for data science and analytics education, we offer engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world. With a diverse community of millions of learners, we provide a supportive and dynamic environment where you can grow your career and make an impact. Join us and be part of our journey to democratize data education!
About the role
DataCamp is seeking a dynamic Senior Product Marketing Manager to join our team! In this pivotal role, you will support the creation and execution of our product marketing strategy. Collaborating with our commercial and product teams, you will craft compelling messaging highlighting DataCamp\’s unique value proposition to professional learners and organizations. Exceptional storytelling and communication skills are essential, alongside a proven ability to lead go-to-market campaign initiatives and deliver measurable results.
This role is perfect for proactive problem-solvers who thrive in a hands-on, fast-paced environment. You\’ll need a sense of urgency, a revenue-driven mindset, and the ability to collaborate with diverse team members, including sales, customer success, product management, and content development teams. Initially, you\’ll focus on enhancing our messaging and collateral for prospects and existing customers, making this role ideal for candidates with a deep understanding of the data landscape and a passion for developing impactful product marketing initiatives from the ground up.
Responsibilities
- Lead B2B marketing campaigns: Drive go-to-market rollouts in collaboration with commercial teams, focusing on curriculum, product positioning, and creative initiatives.
- Craft compelling messaging: Develop and refine customer-centric positioning that highlights DataCamp’s differentiation.
- Create impactful collateral: Produce sales and marketing materials to support the buyer’s journey, including pitch decks, blogs, webinars, and case studies.
- Leverage customer insights: Collaborate with revenue and customer success teams to gather testimonials and refine messaging based on customer feedback.
- Manage analyst relations: Build relationships with analysts and communicate product capabilities and roadmap.
- Conduct competitive analysis: Track market trends and competitor strategies to identify opportunities and threats.
Qualifications
- 5+ years of B2B product marketing experience in a data/AI SaaS company
- Proven track record in the data or AI space, with deep understanding of industry trends and competitive landscape.
- Demonstrated success in leading and executing go-to-market strategies, with measurable impact on revenue, adoption, or market share.
- Exceptional English writing and presentation skills, with a portfolio showcasing compelling messaging, content, and thought leadership.
- Ability to excel in a fast-paced, dynamic environment with a high workload. Comfortable operating independently when needed.
#J-18808-Ljbffr
Senior Product Marketing Manager - B2B United Kingdom employer: DataCamp Inc.
Contact Detail:
DataCamp Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager - B2B United Kingdom
✨Tip Number 1
Familiarise yourself with DataCamp's product offerings and their unique value propositions. Understanding what sets them apart in the data education space will help you articulate your insights during interviews.
✨Tip Number 2
Network with current or former employees of DataCamp on platforms like LinkedIn. Engaging in conversations about their experiences can provide you with insider knowledge and potentially valuable referrals.
✨Tip Number 3
Stay updated on the latest trends in B2B marketing, particularly within the data and AI sectors. Being able to discuss recent developments and how they impact DataCamp's strategy will demonstrate your industry knowledge.
✨Tip Number 4
Prepare to showcase your previous successes in leading go-to-market strategies. Be ready to discuss specific campaigns you've executed and the measurable results achieved, as this will highlight your fit for the role.
We think you need these skills to ace Senior Product Marketing Manager - B2B United Kingdom
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and qualifications for the Senior Product Marketing Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling abilities and explains why you are passionate about data literacy. Use specific examples from your past experiences to demonstrate your success in B2B product marketing and how it relates to DataCamp's mission.
Highlight Relevant Experience: In your CV, emphasise your 5+ years of B2B product marketing experience, particularly in the data or AI SaaS sectors. Include measurable achievements that illustrate your impact on revenue and market share, as well as any successful go-to-market strategies you've led.
Showcase Your Writing Skills: Since exceptional writing skills are crucial for this role, consider including a portfolio of your work. This could include examples of compelling messaging, content, and thought leadership pieces that demonstrate your ability to communicate effectively in a professional context.
How to prepare for a job interview at DataCamp Inc.
✨Showcase Your Storytelling Skills
As a Senior Product Marketing Manager, exceptional storytelling is key. Prepare examples of how you've crafted compelling narratives in previous roles, particularly those that highlight your understanding of the data landscape and resonate with B2B audiences.
✨Demonstrate Your Go-To-Market Experience
Be ready to discuss specific go-to-market strategies you've led in the past. Highlight measurable outcomes, such as revenue growth or increased market share, to showcase your impact and effectiveness in driving campaigns.
✨Understand DataCamp's Unique Value Proposition
Familiarise yourself with DataCamp's offerings and how they stand out in the market. Be prepared to articulate how you would enhance their messaging and collateral to better connect with professional learners and organisations.
✨Prepare for Collaborative Scenarios
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with sales, customer success, or product management. Highlight your ability to gather insights and refine messaging based on feedback.
