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- Tasks: Lead B2B marketing campaigns and craft compelling messaging for DataCamp's products.
- Company: DataCamp empowers individuals through data literacy with engaging courses in data science and analytics.
- Benefits: Enjoy a dynamic work environment, opportunities for growth, and the chance to make an impact.
- Why this job: Join a mission-driven team focused on democratizing data education and enhancing your marketing skills.
- Qualifications: 5+ years in B2B product marketing, preferably in data/AI SaaS, with strong writing and presentation skills.
- Other info: Ideal for proactive problem-solvers who thrive in fast-paced settings.
The predicted salary is between 43200 - 72000 £ per year.
About DataCamp
At DataCamp, we believe in empowering individuals and teams through data literacy. As a leading platform for data science and analytics education, we offer engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world. With a diverse community of millions of learners, we provide a supportive and dynamic environment where you can grow your career and make an impact. Join us and be part of our journey to democratize data education!
About the role
DataCamp is seeking a dynamic Senior Product Marketing Manager to join our team! In this pivotal role, you will support the creation and execution of our product marketing strategy. Collaborating with our commercial and product teams, you will craft compelling messaging highlighting DataCamp's unique value proposition to professional learners and organizations. Exceptional storytelling and communication skills are essential, alongside a proven ability to lead go-to-market campaign initiatives and deliver measurable results. This role is perfect for proactive problem-solvers who thrive in a hands-on, fast-paced environment. You'll need a sense of urgency, a revenue-driven mindset, and the ability to collaborate with diverse team members, including sales, customer success, product management, and content development teams. Initially, you'll focus on enhancing our messaging and collateral for prospects and existing customers, making this role ideal for candidates with a deep understanding of the data landscape and a passion for developing impactful product marketing initiatives from the ground up.
Responsibilities
- Lead B2B marketing campaigns: Drive go-to-market rollouts in collaboration with commercial teams, focusing on curriculum, product positioning, and creative initiatives.
- Craft compelling messaging: Develop and refine customer-centric positioning that highlights DataCamp’s differentiation.
- Create impactful collateral: Produce sales and marketing materials to support the buyer’s journey, including pitch decks, blogs, webinars, and case studies.
- Leverage customer insights: Collaborate with revenue and customer success teams to gather testimonials and refine messaging based on customer feedback.
- Manage analyst relations: Build relationships with analysts and communicate product capabilities and roadmap.
- Conduct competitive analysis: Track market trends and competitor strategies to identify opportunities and threats.
Qualifications
- 5+ years of B2B product marketing experience in a data/AI SaaS company.
- Proven track record in the data or AI space, with deep understanding of industry trends and competitive landscape.
- Demonstrated success in leading and executing go-to-market strategies, with measurable impact on revenue, adoption, or market share.
- Exceptional English writing and presentation skills, with a portfolio showcasing compelling messaging, content, and thought leadership.
- Ability to excel in a fast-paced, dynamic environment with a high workload.
- Comfortable operating independently when needed.
Senior Product Marketing Manager - B2B employer: DataCamp Inc.
Contact Detail:
DataCamp Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager - B2B
✨Tip Number 1
Familiarise yourself with DataCamp's product offerings and their unique value propositions. Understanding the nuances of their courses and how they cater to B2B clients will help you articulate your insights during interviews.
✨Tip Number 2
Network with current or former employees of DataCamp on platforms like LinkedIn. Engaging in conversations about their experiences can provide you with insider knowledge that could be beneficial during your interview process.
✨Tip Number 3
Stay updated on the latest trends in data science and AI, as well as the competitive landscape. Being able to discuss recent developments and how they impact DataCamp's strategy will demonstrate your industry knowledge and passion.
✨Tip Number 4
Prepare to showcase your previous successes in leading go-to-market strategies. Be ready to discuss specific campaigns you've managed, the results achieved, and how those experiences can translate to success at DataCamp.
We think you need these skills to ace Senior Product Marketing Manager - B2B
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Senior Product Marketing Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling abilities. Use it to explain how your background in B2B product marketing and your understanding of the data landscape make you an ideal candidate for DataCamp.
Showcase Your Achievements: In your CV, focus on quantifiable achievements from your previous roles. Highlight specific campaigns you've led, the impact they had on revenue or market share, and any innovative strategies you implemented.
Tailor Your Portfolio: If you have a portfolio of work, ensure it includes examples that demonstrate your exceptional writing and presentation skills. Include case studies, pitch decks, or any content that reflects your ability to create compelling messaging.
How to prepare for a job interview at DataCamp Inc.
✨Showcase Your Storytelling Skills
As a Senior Product Marketing Manager, exceptional storytelling is key. Prepare examples of how you've crafted compelling narratives in previous roles, particularly those that highlight product differentiation and customer value.
✨Demonstrate Your B2B Expertise
Make sure to discuss your experience in B2B marketing, especially within the data or AI sectors. Be ready to share specific campaigns you've led and the measurable results they achieved, as this will resonate with their focus on revenue-driven strategies.
✨Prepare for Collaborative Scenarios
Since collaboration with various teams is crucial, think of instances where you've successfully worked with sales, customer success, or product management. Highlight your ability to gather insights and refine messaging based on cross-functional feedback.
✨Stay Updated on Industry Trends
Familiarise yourself with current trends in the data landscape and competitive analysis. Be prepared to discuss how these trends could impact DataCamp's marketing strategies and how you would leverage them in your role.
