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- Tasks: Lead and optimise our paid media strategy across various channels to drive growth.
- Company: Join DataCamp, a leader in data and AI education for over 17 million learners worldwide.
- Benefits: Enjoy flexible working hours, competitive salary, and a yearly learning budget for personal growth.
- Why this job: Be part of a dynamic team tackling exciting challenges in a fast-paced environment.
- Qualifications: 7+ years in performance marketing with expertise in managing multi-million dollar budgets.
- Other info: Collaborate with an amazing team and participate in global retreats!
The predicted salary is between 43200 - 72000 ÂŁ per year.
DataCamp\’s mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 17 million learners and 6,000+ companies , including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage.
About the role
We’re looking for a strategic and data-driven leader to define and own our end-to-end paid media strategy across Paid Search, Paid Social, and Display. In this high-impact role, you’ll oversee optimization of spend across channels to maximize ROI and drive meaningful customer acquisition and revenue growth. You’ll lead and develop a high-performing team of three Paid Media specialists—setting clear goals, mentoring their development, and fostering a culture of hands-on experimentation and continuous improvement. Leveraging AI-driven tools and automation, you’ll streamline campaign workflows and accelerate insight generation. You\’ll also build robust measurement frameworks and dashboards to forecast performance and communicate results to leadership. Collaboration is key—you’ll partner closely with Growth Engineering, Analytics, Content, and Creative to align campaigns with new product launches, pricing strategies, and broader marketing initiatives. You’ll stay ahead of the curve by identifying emerging platforms and audience segments, using rapid experimentation to unlock new growth opportunities.
About you
At DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. You\’re adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the \”why\” behind our goals and take ownership to drive the business forward. You’re a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply!
Responsibilities
- Define and own the 360° paid media strategy across Paid Search, Paid Social and Display to drive acquisition and revenue growth.
- Manage and optimize a combined budget of >$5 million annually—allocating spend dynamically across channels to maximize ROI.
- Lead, mentor and develop a team of three Paid Media experts, setting clear goals, conducting regular performance reviews, and fostering hands-on skill growth.
- Build and deploy AI-driven processes and creative optimization workflows to automate repetitive tasks and surface insights faster.
- Establish rigorous measurement frameworks and dashboards to track KPIs, forecast performance, and report to leadership.
- Partner cross-functionally with Growth Engineering, Analytics, Content and Creative teams to align media campaigns with new product launches, pricing tests and broader marketing initiatives.
- Identify, test and scale emerging platforms and audience segments—running rapid A/B tests to discover untapped growth levers.
Qualifications
- 7+ years of hands-on experience in performance marketing with deep expertise across Search, Paid Social channels.
- Background in a STEM field.
- Proven track record managing multi-million annual media budget and driving double-digit growth..
- Hands-on with AI/ML tools to automate processes, budget allocation and creative optimization.
- Deep understanding of custom measurement models, attribution frameworks, and dashboards, with the ability to interpret insights and take clear actions out of them.
- Demonstrated leadership in scaling and coaching a high-performing Paid Media team.
- Strategic mindset that can translate data insights into clear media tactics and test plans.
- Excellent communicator and collaborator—adept at influencing stakeholders and distilling complex results into actionable recommendations.
- Thrives in fast-paced, ambiguity-friendly environments and quickly pivots strategies based on real-time performance.
Why Datacamp?
Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you’ll love being on our team:
- Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
- Competitive compensation: We offer a competitive salary with attractive benefits.
- Flexibility: Benefit from flexible working hours because the future is flexible!
- Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
- Global retreats: Participate in international company retreats, fostering a global team spirit.
- Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
- Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!
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Paid Media Director employer: DataCamp Inc.
Contact Detail:
DataCamp Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Director
✨Tip Number 1
Familiarise yourself with DataCamp's mission and values. Understanding how we empower learners with data and AI skills will help you align your experience and vision with our goals during discussions.
✨Tip Number 2
Prepare to discuss your experience with managing large media budgets and driving growth. Be ready to share specific examples of how you've optimised campaigns and achieved measurable results in previous roles.
✨Tip Number 3
Showcase your leadership style and how you've developed high-performing teams. Think about instances where you've mentored team members or fostered a culture of experimentation, as this aligns with our collaborative environment.
✨Tip Number 4
Stay updated on the latest trends in paid media and AI tools. Being able to discuss emerging platforms and innovative strategies will demonstrate your proactive approach and adaptability, which are key traits we value.
We think you need these skills to ace Paid Media Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially in Paid Search and Paid Social. Use specific metrics to demonstrate your success in managing large budgets and driving growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision-making and how your strategic mindset aligns with DataCamp's mission. Mention specific examples of how you've led teams and optimised media strategies in the past.
Showcase Your Leadership Skills: Emphasise your experience in mentoring and developing high-performing teams. Provide examples of how you've set clear goals and fostered a culture of continuous improvement within your team.
Highlight Your Technical Expertise: Detail your hands-on experience with AI/ML tools and custom measurement models. Explain how you've used these tools to automate processes and derive actionable insights from data.
How to prepare for a job interview at DataCamp Inc.
✨Showcase Your Data-Driven Mindset
As a Paid Media Director, it's crucial to demonstrate your ability to make data-driven decisions. Prepare examples of how you've used data analytics to optimise campaigns and drive ROI in previous roles.
✨Highlight Leadership Experience
Since you'll be leading a team of Paid Media specialists, share specific instances where you've successfully mentored or developed team members. Discuss your approach to setting goals and fostering a culture of continuous improvement.
✨Discuss AI and Automation Proficiency
Given the emphasis on AI-driven tools in this role, be ready to discuss your experience with automation in campaign management. Provide examples of how you've implemented AI solutions to streamline processes and enhance performance.
✨Prepare for Cross-Functional Collaboration Questions
Collaboration is key in this position. Think of examples where you've worked closely with other departments, such as Analytics or Content, to align marketing strategies. Be prepared to explain how you ensure effective communication and teamwork.
