At a Glance
- Tasks: Lead and optimise a multi-million dollar paid media strategy to drive growth.
- Company: Join DataCamp, a leader in data science education with a vibrant community.
- Benefits: Enjoy competitive pay, flexible hours, and a yearly learning budget.
- Other info: Participate in global retreats and enjoy a dynamic start-up culture.
- Why this job: Make a real impact in a fast-paced environment while collaborating with an amazing team.
- Qualifications: 7+ years in performance marketing with strong leadership and strategic skills.
The predicted salary is between 60000 - 80000 £ per year.
At DataCamp, we believe in empowering individuals and teams through data literacy. As a leading platform for data science and analytics education, we offer engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world. With a diverse community of millions of learners, we provide a supportive and dynamic environment where you can grow your career and make an impact. Join us and be part of our journey to democratize data education!
About you
At DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the "why" behind our goals and take ownership to drive the business forward. You’re a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply!
Responsibilities:
- Define and own the 360° paid media strategy across Paid Search, Paid Social and Display to drive acquisition and revenue growth.
- Manage and optimize a combined budget of >$5 million annually—allocating spend dynamically across channels to maximize ROI.
- Lead, mentor and develop a team of three Paid Media experts, setting clear goals, conducting regular performance reviews, and fostering hands-on skill growth.
- Build and deploy AI-driven processes and creative optimization workflows to automate repetitive tasks and surface insights faster.
- Establish rigorous measurement frameworks and dashboards to track KPIs, forecast performance, and report to leadership.
- Partner cross-functionally with Growth Engineering, Analytics, Content and Creative teams to align media campaigns with new product launches, pricing tests and broader marketing initiatives.
- Identify, test and scale emerging platforms and audience segments—running rapid A/B tests to discover untapped growth levers.
Qualifications:
- 7+ years of hands-on experience in performance marketing with deep expertise across Search, Paid Social channels.
- Background in a STEM field.
- Proven track record managing multi-million annual media budget and driving double-digit growth.
- Hands-on with AI/ML tools to automate processes, budget allocation and creative optimization.
- Deep understanding of custom measurement models, attribution frameworks, and dashboards, with the ability to interpret insights and take clear actions out of them.
- Demonstrated leadership in scaling and coaching a high-performing Paid Media team.
- Strategic mindset that can translate data insights into clear media tactics and test plans.
- Excellent communicator and collaborator—adept at influencing stakeholders and distilling complex results into actionable recommendations.
- Thrives in fast-paced, ambiguity-friendly environments and quickly pivots strategies based on real-time performance.
Why DataCamp?
- Joining DataCamp means becoming part of a dynamic, creative, and international start-up.
- Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
- Competitive compensation: We offer a competitive salary with attractive benefits.
- Flexibility: Benefit from flexible working hours because the future is flexible!
- Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
- Global retreats: Participate in international company retreats, fostering a global team spirit.
- Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
- Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!
Head of Paid Media employer: DataCamp Inc.
At DataCamp, we pride ourselves on being an exceptional employer that champions data literacy and empowers our employees to thrive in a dynamic, international start-up environment. With competitive compensation, flexible working hours, and a strong focus on continuous learning through a dedicated budget for professional development, we foster a culture of collaboration and innovation. Join us to tackle exciting challenges alongside a talented team, while enjoying global retreats that enhance our community spirit.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Paid Media
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your skills align with their goals. At StudySmarter, we believe that showing genuine interest can set you apart from other candidates.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. We recommend focusing on behavioural questions, as they often come up and give you a chance to showcase your experience and adaptability.
✨Tip Number 4
Don’t forget to follow up after your interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you on their radar. And remember, apply through our website for the best chances!
We think you need these skills to ace Head of Paid Media
Some tips for your application 🫡
Show Your Passion for Data:When you're writing your application, let your enthusiasm for data literacy shine through! We want to see how you connect with our mission and how you can contribute to making data skills accessible to everyone.
Tailor Your Experience:Make sure to highlight your relevant experience in performance marketing, especially with managing large budgets. We love seeing how you've driven growth in previous roles, so don’t hold back on the details!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your achievements and how they align with our values. Remember, we appreciate transparency and clarity!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at DataCamp Inc.
✨Know Your Numbers
As a Head of Paid Media, you'll need to demonstrate your expertise in managing large budgets. Be prepared to discuss specific figures from your past experiences, such as how you allocated spend across channels and the ROI you achieved. This shows you understand the financial side of performance marketing.
✨Showcase Your Leadership Skills
DataCamp values collaboration and mentorship. Think of examples where you've led a team, set clear goals, and fostered skill growth. Be ready to share how you’ve developed your team members and the impact it had on their performance and the overall success of your campaigns.
✨Embrace Data-Driven Decision Making
Since DataCamp is all about data literacy, come prepared with examples of how you've used data insights to inform your media strategies. Discuss any custom measurement models or dashboards you've implemented and how they helped you pivot strategies based on real-time performance.
✨Be Ready for Rapid A/B Testing
The role involves identifying and scaling emerging platforms through rapid testing. Prepare to talk about your experience with A/B testing—what you tested, the results, and how you scaled successful initiatives. This will show your adaptability and strategic mindset in a fast-paced environment.
