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- Tasks: Lead the UKI marketing strategy and create impactful event campaigns.
- Company: Join Databricks, a leading data and AI company with a global presence.
- Benefits: Comprehensive benefits, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic environment while leading a talented team.
- Qualifications: 10+ years in regional marketing, strong leadership, and event management experience.
- Other info: Collaborative atmosphere with a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
In this critical role, you will be responsible for developing the UK & Ireland field marketing strategy, building new and optimising existing programmes that maximise impact on various targets. You should have a proven track record of hiring and leading a best-in-class team of talented, highly effective field marketers. You should also enjoy developing strong relationships with sales and marketing stakeholders and thrive on creating innovative, out-of-the-box event campaigns. You will be reporting to the EMEA VP of Marketing.
The impact you will have includes developing an integrated field marketing strategy for the UKI region, operating a fully optimised event programme strategy, sharing best practices across EMEA and global teams, and driving pipeline through field programmes, events, and partnerships.
Responsibilities- Development and ownership of an integrated field marketing strategy for the UKI region, based on ROI analysis and business objectives.
- Fully optimised event programme strategy derived from evaluation of target audiences, demand generation engine performance, tested hypotheses, and analysis of conversion rates.
- Share best practices with the rest of EMEA and global counterparts, and the broader marketing organisation.
- Meet or exceed targets for live and virtual field programmes and third-party sponsorships to drive engagement, increase conversion rates, and generate leads and pipeline.
- Develop scalable, high-impact field marketing programmes, processes, and sales enablement standards.
- Ensure seamless flow of leads from field events into marketing automation systems and to sales stakeholders to maximise pipeline generation and conversion.
- Build and drive strong partnerships with key field stakeholders.
- Hire and develop team members through coaching and mentorship.
- 10+ years of experience managing events and regional marketing in UKI, including at least five years running field marketing programmes and three years managing people.
- Proven track record of building/managing high-performing teams.
- Experience in pipeline building with responsibility for sales.
- Experience managing large event budgets.
- Experience building new event programmes, documentation, and enablement of cross-functional teams at scale.
- Experience driving increased demand and conversions for field marketing programmes.
- Strong background in data management/analytics and metrics, with reporting to key stakeholders.
- Strong project, communication, and time management skills in a fast-paced, collaborative environment.
- Ability to use CRM (SFDC), analytical tools, and marketing automation systems (Marketo).
- Willingness to travel for events as required.
At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. Our Commitment to Diversity and Inclusion: We are committed to fostering a diverse and inclusive culture where everyone can excel. Our hiring practices are inclusive and meet equal employment opportunity standards.
Sr. Manager, UKI Marketing employer: Databricks
Contact Detail:
Databricks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Manager, UKI Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks at Databricks. Building relationships can open doors that applications alone can’t.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers or during interviews, share your past successes in field marketing. Use specific examples that highlight your ability to drive pipeline and manage high-performing teams.
✨Tip Number 3
Be proactive! If you see an opportunity at Databricks, don’t wait for the perfect moment. Apply through our website and follow up with a friendly email expressing your enthusiasm for the role. It shows initiative and can set you apart from the crowd.
✨Tip Number 4
Prepare for the interview! Research Databricks’ recent marketing campaigns and think about how you can contribute to their success. Be ready to discuss how you can develop innovative event strategies that align with their goals in the UKI region.
We think you need these skills to ace Sr. Manager, UKI Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sr. Manager, UKI Marketing role. Highlight your experience in field marketing and team management, and don’t forget to showcase any innovative campaigns you've led!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific achievements that align with the responsibilities listed in the job description.
Showcase Your Data Skills: Since data management and analytics are key for this role, be sure to include examples of how you've used data to drive marketing strategies and improve conversion rates in your application.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at Databricks
✨Know Your Marketing Metrics
Make sure you brush up on your data management and analytics skills. Be ready to discuss how you've used metrics to drive marketing strategies in the past, especially in relation to ROI analysis and conversion rates. This will show that you understand the importance of data in making informed decisions.
✨Showcase Your Team Leadership
Prepare examples of how you've built and managed high-performing teams. Highlight your coaching and mentorship experiences, as well as any specific successes your team achieved under your leadership. This is crucial since the role involves hiring and developing team members.
✨Demonstrate Event Strategy Expertise
Be ready to talk about your experience with both live and virtual events. Discuss how you've optimised event programmes and driven engagement through innovative campaigns. Sharing specific examples of successful events you've managed will help illustrate your capabilities.
✨Build Relationships with Stakeholders
Since this role requires strong partnerships with sales and marketing stakeholders, think of ways you've successfully collaborated with different teams in the past. Prepare to discuss how you’ve navigated cross-functional relationships to achieve common goals, as this will be key to your success in the position.
