At a Glance
- Tasks: Lead digital marketing strategy and optimise campaigns for maximum engagement and conversion.
- Company: Join Databarracks, a dynamic tech company in Battersea, London.
- Benefits: Enjoy hybrid working, private medical insurance, and a performance bonus.
- Other info: Opportunity for professional development and mentoring from experienced leaders.
- Why this job: Make a real impact on customer outcomes in a collaborative environment.
- Qualifications: 5+ years in digital marketing with strong analytical and leadership skills.
The predicted salary is between 60000 - 80000 € per year.
Location: Battersea, London – minimum 2 days in the office per week
Salary: £60k – £80k
Benefits: Private medical Insurance + many more
Reports to: Marketing Director
Hours of work: 37.5hrs / week
Language: English (Required)
Why this role matters
At Databarracks, marketing represents the growth engine of the business. Our digital channels are where many organisations are educated on why resilience matters to their business and technology operations and where they discover the Databarracks brand and our relevance to their business initiatives. Keeping them engaged along their buyer’s journey with dynamic content is critical to our pipeline health.
The role
As Senior Manager – Digital Marketing, you will own the performance of our digital channels and campaigns. Your focus will be on attracting the right audience (ICP), generating engagement and improving the effectiveness of the buyer journey from awareness to decision. You will oversee paid and organic digital activity, analyze campaign performance and continually optimise activity to increase engagement and conversion.
The responsibilities
- Leadership
- Own and manage Databarracks’ digital marketing strategy and performance
- Manage partnerships with digital agencies
- Manage 2 direct reports in digital and design
- Brand
- Amplify brand to ICP buyers, their committees and influencers
- Demand Generation Campaigns
- Design high performing nurture campaigns, driving relevant content to the right audiences
- Drive growth in MQLs through quarterly themed campaigns, integrated across digital channels and aligned to Sales plays
- Manage handovers with SDR teams to drive sales and marketing impact
- Digital Platforms
- Leverage LinkedIn to engage with buyers and influencers and gain greater exposure and engagement through dynamic video, blog, event, customer and solution content
- Gain exposure on 3rd party digital platforms through paid campaigns
- Leverage YouTube with dynamic content
- Website
- Oversee LLM/GEO and SEO performance and identify opportunities to improve discoverability and web traffic
- Convert website traffic to engaged buyers with content journey mapping
- Marketing operations
- Manage the martech stack and ensure dynamic tracking and reporting with constant iteration on what is effective
- Continuously test and refine digital campaigns to improve conversion and engagement
The candidate
Essential skills
- Empathetic leadership, with experience leading junior team members to do the best work of their career
- 5+ years experience leading digital marketing, across website, social media and 3rd party digital platforms
- Strong analytical skills and the ability to interpret marketing data and performance metrics
- Experience designing processes for Salesforce, HubSpot and other marketing platforms and analytics tools
- Ability to translate marketing insights into practical improvements
- Strong communication and collaboration skills
- Experience in B2B technology marketing
- Experience working with CRM and marketing automation platforms
- Experience running programmatic ads and syndicated content that yields results
- Understanding of GEO and digital content performance
- Experience managing team members
What You’ll Get
- Hybrid working and genuine support for work-life balance
- Development and progression, including mentoring from an experienced Head of Service Management
- The chance to make a visible impact on customer outcomes in a business-critical area
- A collaborative, close-knit team with high standards
- Private medical insurance and performance bonus
Senior Digital Marketing Manager employer: Databarracks
At Databarracks, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Battersea, London. With a strong emphasis on employee growth, our team members benefit from mentoring opportunities and a supportive environment that values work-life balance, alongside competitive perks such as private medical insurance and performance bonuses. Join us to make a meaningful impact in a role that is pivotal to our business success while enjoying the advantages of hybrid working and a close-knit team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity, making you stand out from the crowd when applying for that Senior Digital Marketing Manager role.
✨Tip Number 3
Leverage LinkedIn to its fullest! Engage with content relevant to your field, share your insights, and connect with industry leaders. This not only boosts your visibility but also positions you as a knowledgeable candidate when opportunities arise.
✨Tip Number 4
Don’t just apply anywhere; apply through our website! We love seeing candidates who are genuinely interested in joining us at Databarracks. Tailor your application to highlight how your experience aligns with our digital marketing goals and show us why you’re the perfect fit!
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Digital Marketing Manager. Highlight your experience in digital marketing, especially in B2B tech, and showcase any leadership roles you've had. We want to see how you can drive engagement and conversion!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your skills align with our needs. Be sure to mention specific campaigns or strategies you've successfully implemented in the past.
Showcase Your Analytical Skills:Since this role involves a lot of data interpretation, make sure to include examples of how you've used analytics to improve campaign performance. We love numbers, so don't shy away from sharing metrics that demonstrate your success!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly. Plus, it shows us you're keen on joining our team at Databarracks!
How to prepare for a job interview at Databarracks
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing. Be ready to discuss your experience with platforms like Salesforce and HubSpot, as well as your strategies for improving engagement and conversion rates.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to share examples of how you've led and developed junior team members. Highlight your empathetic leadership style and how it has positively impacted your team's performance.
✨Prepare for Data-Driven Discussions
Expect questions about your analytical skills and how you've used data to drive marketing decisions. Bring specific examples of campaigns you've optimised based on performance metrics and the results achieved.
✨Engage with Their Brand
Familiarise yourself with Databarracks' brand and their approach to digital marketing. Be ready to discuss how you would amplify their message to the ideal customer profile and improve their buyer's journey.
