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- Tasks: Own and optimise our marketing tech stack to drive growth for our SaaS business.
- Company: Fast-growing Data Quality Solutions company near Chester.
- Benefits: Competitive salary, performance incentives, flexible working, and comprehensive benefits.
- Why this job: Make a real impact by optimising marketing technology and driving data-driven strategies.
- Qualifications: 2+ years in marketing tech with hands-on HubSpot experience.
- Other info: Join a supportive team with great opportunities for professional development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Data8 Ltd is a fast growing, market leading Data Quality Solutions company based near Chester. We provide a range of services to help our clients understand, enhance, and maximise the value of their data. To sustain our excellent growth, we have an exciting opportunity for a Marketing Technology (MarTech) Manager.
The role is to own and optimise our marketing technology stack, enabling scalable growth for our fast-paced SaaS business. You will be the key owner of HubSpot as our central platform for all campaigns, lead management, and reporting, while ensuring seamless integration with other tools like Microsoft Dynamics, Cognism, Leadinfo, WordPress, SEMrush, and Google Analytics. This role is ideal for a technically skilled marketing operations leader who thrives at the intersection of data, automation, and digital strategy.
MarTech Strategy & Ownership
- Define and execute a MarTech roadmap that supports pipeline growth, demand generation, and customer lifecycle marketing.
- Serve as the HubSpot owner for all marketing campaigns, lead workflows, and reporting.
- Ensure integrations with Microsoft Dynamics CRM, Cognism, Leadinfo, and other tools are optimised for seamless lead and data flow.
- Evaluate emerging SaaS marketing technologies to keep our stack cutting-edge.
- Maximise the value of Cognism and Leadinfo:
- Use Cognism for targeted lead acquisition, contact enrichment, and compliance‑friendly prospecting.
- Leverage Leadinfo to identify anonymous website visitors and provide actionable data for HubSpot workflows.
- Build automated processes in HubSpot to sync enriched Leadinfo data for lead scoring, segmentation, and outreach.
- Ensure Marketing Qualified Leads (MQLs) are automatically routed to the right sales reps with all relevant data captured in HubSpot.
Marketing Automation & Campaigns
- Design and optimise all automated campaigns in HubSpot, including:
- Lead nurturing and conversion
- Free‑to‑paid trial activation
- Customer retention and upsell sequences
- Implement behaviour‑driven workflows using HubSpot, product usage data, and Leadinfo insights.
- Maintain alignment with Microsoft Dynamics for accurate attribution and reporting.
Data Management & Reporting
- Maintain clean, reliable data in HubSpot and across connected platforms, with clear governance practices.
- Build real‑time dashboards in HubSpot tracking:
- MQL and SQL growth
- Use Google Analytics and HubSpot to analyse web performance and marketing ROI.
- Manage and improve our WordPress website as a lead generation engine.
- Use SEMrush to track keywords, monitor competitors, and drive SEO improvements.
- Connect website behaviour to HubSpot, Leadinfo, and Google Analytics for full‑funnel visibility.
- Partner with all company departments to align systems and workflows.
- Train marketing and sales teams to use HubSpot, Leadinfo, Cognism, and Dynamics effectively.
- Act as the technical liaison to ensure MarTech supports business goals.
Compliance & Security
- Ensure all tools comply with GDPR and other privacy laws.
- Maintain strict access control and platform security protocols.
Required Qualifications
- Bachelor’s degree in Marketing, Information Systems, Business, or related field.
- 2+ years of experience in marketing technology, operations, or growth in a B2B SaaS environment.
- Hands‑on expertise with:
- HubSpot Marketing & Sales Hub (primary platform for all campaigns)
- Microsoft Dynamics CRM
- Cognism, Leadinfo, or similar platforms
- Google Analytics, WordPress, SEMrush
- Proven ability to optimise the marketing funnel using automation and data‑driven strategies.
- Knowledge of B2B SaaS growth metrics such as MQL → SQL conversion.
- Experience with API integrations and data syncing between platforms.
- Excellent analytical, problem‑solving, and stakeholder management skills.
Preferred Skills
- HubSpot or Microsoft Dynamics certifications.
- Knowledge of HTML, CSS, or SQL for light troubleshooting.
- Experience in product‑led growth (PLG) environments.
Key Metrics for Success
- Growth in MQLs and SQL conversion rates driven by HubSpot workflows and enriched lead data.
- Improved lead routing speed and accuracy across HubSpot and Dynamics.
- Growth in organic web traffic and conversion rates tracked via SEMrush and HubSpot analytics.
- Data accuracy and reporting reliability across all platforms.
Why Join Us
- Be at the centre of scaling a rapidly growing SaaS company.
- Collaborate with a high‑performing marketing team focused on innovation and impact.
- Flexible hybrid working to balance work and life.
- Supportive and collaborative environment with opportunities for professional development and growth.
- Competitive salary package with performance‑based incentives.
- Comprehensive benefits, including company pension, Perkbox, generous holiday allowance, free and on‑site parking, work‑from‑home options, and a commitment to employee well‑being.
What we offer
- Convenient location in Ellesmere Port, Chester, Cheshire (Near Cheshire Oaks)
- Holidays: 23 days per annum plus statutory bank holidays, plus an additional day for each year of service and your birthday provided as an extra days holiday following 1 year continuous employment
- Generous company pension scheme
- Employee benefits include Perkbox Employee Scheme
- Free parking next to the office
- Opportunity to join an innovative, growing company with a positive working environment
- Company pension
- Cycle to work scheme
- Free parking
Work Location: Hybrid remote in Chester, CH2 4NE
If you are excited about becoming a crucial part of a dynamic team to drive growth at Data8, we would love to hear from you!
Apply now and join us in our mission to empower businesses through data solutions.
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Marketing Technology (MarTech) Manager employer: Data8 Ltd
Contact Detail:
Data8 Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology (MarTech) Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your MarTech projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing technology. Be ready to discuss how you've optimised processes or improved data management in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Data8 Ltd.
We think you need these skills to ace Marketing Technology (MarTech) Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the MarTech Manager role. Highlight your experience with HubSpot and other tools mentioned in the job description. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've optimised marketing technology in the past. We love seeing your personality shine through!
Showcase Your Data Skills: Since data management is key for this position, be sure to highlight your analytical skills and any relevant projects. We’re keen on seeing how you’ve used data to drive decisions and improve processes.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Data8 Ltd
✨Know Your Tech Stack
Familiarise yourself with the marketing technology tools mentioned in the job description, especially HubSpot, Microsoft Dynamics, and Cognism. Be ready to discuss how you've used these platforms in the past and how you can optimise them for Data8 Ltd's needs.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive marketing decisions. Discuss specific metrics like MQL to SQL conversion rates and how you've improved them in previous roles. This will demonstrate your ability to leverage data for growth.
✨Understand Compliance and Security
Brush up on GDPR and other privacy laws relevant to marketing technology. Be prepared to discuss how you ensure compliance in your marketing strategies, as this is crucial for maintaining trust and integrity in a SaaS environment.
✨Demonstrate Collaboration Skills
Since the role involves partnering with various departments, think of examples where you've successfully collaborated with sales, IT, or other teams. Highlight your communication skills and how you align different stakeholders towards common goals.