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For Companies At a Glance
- Tasks: Lead analytics initiatives, develop frameworks, and drive insights for client growth.
- Company: Join VaynerMedia, a dynamic leader in digital marketing analytics.
- Benefits: Enjoy unlimited holiday, enhanced parental leave, and wellness support.
- Why this job: Shape the future of analytics with AI and innovative measurement techniques.
- Qualifications: 7-10 years in digital marketing analytics, strong Python and SQL skills required.
- Other info: Collaborative environment with opportunities for mentorship and career growth.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
This role is for a Director, Analytics located in the UK. It requires 7-10 years of digital marketing analytics experience, proficiency in Python and SQL, and expertise in measurement methodologies and data visualization tools.
Responsibilities
- Collaborate cross-functionally with senior leaders across media, strategy, and creative teams to drive innovation, insights, and holistic data partnerships that fuel growth across multiple accounts.
- Serve as a trusted advisor to clients by developing analytics frameworks, measurement plans, and success metrics that align with business objectives while continuously identifying new measurement opportunities in partnership with internal and external stakeholders.
- Guide clients in evolving their success measures, leveraging first-party data and predictive modeling to build a structured maturity model for long-term business growth.
- Define and drive the analytics agenda in alignment with business objectives, ensuring measurement frameworks evolve with industry advancements.
- Oversee reporting, dashboards, and modeling deliverables to ensure accuracy, timeliness, and actionable insights for clients.
- Lead the development of measurement frameworks—including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and closed-loop attribution solutions—to ensure alignment with client objectives.
- Leverage first-party data to enhance audience targeting and media effectiveness, partnering with technical teams on data orchestration and quality assurance.
- Lead high-stakes presentations and discussions with senior stakeholders, translating complex data into compelling narratives.
- Support new business development efforts to drive the growth of VaynerMedia’s Analytics practice.
- Lead and develop a team of analytics professionals, providing mentorship and strategic guidance to drive executional excellence.
- Foster a collaborative, growth-oriented team environment, coaching analysts on technical skills, measurement frameworks, and industry best practices while empowering them to take ownership of key initiatives.
- Integrate AI and machine learning techniques into analytics workflows — from automating data cleaning and creative tagging to enhancing predictive modeling, sentiment analysis, and topic discovery — ensuring clients gain faster, deeper insights.
- Champion the use of AI-powered tools and frameworks to improve measurement, optimize media and creative performance, and unlock new forms of efficiency and value creation for clients.
Qualifications
- 7-10 years experience in digital marketing analytics, preferably with a media focus and specifically an in-depth understanding of paid and organic social media.
- Deep understanding of digital media channels, measurement methodologies, and performance marketing.
- Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
- Experience working with analytics, attribution, and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle.
- Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent.
- Experience in leading and managing a team of analysts across one or more accounts.
- Significant experience in client communications, including presentation, brainstorming, and thought leadership.
- Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution.
- Experience with Python & SQL.
- Advanced skills in Excel including pivot tables, V-Lookups, and macros.
Benefits
- Unlimited Holiday + 1 Day Birthday Leave
- YuLife (online discount platform)
- Journey EAP – proactive and crisis support with life concierge services
- Enhanced Parental Leave
- Unlimited Coaching sessions, which can be private and team class sessions
- Cycle to work scheme
- Employee Assistance Program (Financial, Mental and Physical Wellbeing)
- Cash Plan with Medicash – Level 1 cover, option to add partner, 4 children can be added for free
- Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras
- Life Assurance
- Income Protection
- Group Personal Pension
Equal Opportunity Employer
VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class. Candidates must be authorized to work in the UK.
Director, Analytics employer: Data Freelance Hub
Contact Detail:
Data Freelance Hub Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Analytics
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their analytics approach and think about how your experience aligns with their needs. We want you to walk in feeling confident and ready to showcase your skills!
✨Tip Number 3
Practice your storytelling skills! You’ll need to translate complex data into compelling narratives, so rehearse how you’d present your past projects and successes. We believe that a great story can make you memorable in the eyes of hiring managers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for talented individuals who can drive innovation in analytics, just like you!
We think you need these skills to ace Director, Analytics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to highlight your 7-10 years of digital marketing analytics experience. We want to see how your skills in Python, SQL, and data visualisation tools align with the role.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for the Director, Analytics position. Share specific examples of how you've driven growth through analytics frameworks and measurement methodologies.
Showcase Your Storytelling Skills: Since this role involves translating complex data into compelling narratives, make sure to include examples of your storytelling capabilities in your application. We love seeing how you can make data come alive!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Data Freelance Hub
✨Know Your Analytics Inside Out
Make sure you brush up on your digital marketing analytics knowledge, especially around measurement methodologies and data visualisation tools. Be ready to discuss your experience with Python and SQL, as well as how you've used these skills in past roles.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with senior leaders across various teams, think of examples where you've successfully collaborated in the past. Be prepared to share how you can drive innovation and insights through teamwork.
✨Craft Compelling Narratives from Data
Practice translating complex data into clear, engaging stories. You might be asked to present your findings or strategies, so having a few key examples ready will help you demonstrate your storytelling capabilities effectively.
✨Showcase Leadership and Mentorship Skills
As a Director, you'll need to lead and develop a team. Think about your leadership style and be ready to discuss how you've mentored others in the past. Highlight any experiences where you've fostered a collaborative environment and driven executional excellence.
